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Dayananda Sagar Business Academy (DSBA)

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Sharing Information on Progress

Principles of Responsible Management Education (PRME)

March 2015

Contents

1. DSI Heritage 4

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2. About DSBA -Vision and Mission, Objectives and Values 4 3. Leadership 6 4. Foreword 7

5. Principle 1 Purpose 8

6. Principle 2 Values 12

7. Principle 3 Method 15

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8. Principle 4 Research 19

9. Principle 5 Partnership 22

10. Principle 6 Dialogue 23

11. Future Perspectives 25

1. DSI Heritage

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One of the India’s leading educational institutions, a front-runner in the field of education today, Dayananda Sagar Institutions (DSI) is run under the aegis of the Mahatma Gandhi Vidya Peetha

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Trust, in Bangalore- described as the Silicon Valley of India which has a legacy of more than 50 years.Our institutions are characterized by the quality of education across a broad range of disciplines from pre-university courses to post-graduation and doctoral programs covering Engineering, Dental Sciences, Biological Sciences Arts, Commerce, Sciences, Pharmacy, Nursing, Allied Health, as well as Business Management and Information Technology. Besides our high caliber teaching staff, the students are given a challenging academic environment, well-equipped lecture theatres and laboratories, well-stocked libraries and computer networking. In addition, we provide excellent sports facilities that are very comprehensiveDSI evolved as a centre of excellence over a period of 50 years. We have more than 100 varying courses in UG/PG/Doctoral level. Our campus caters the educational and development needs of

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more than 15000 students from 22 nationalities. DSI’s commitment to internationalization is expressed in its collaborative research and exchange programmes involving institutions from across the globe.

2. About DSBA

Dayananda Sagar Business Academy (DSBA) is a state of the art modern business school under the prestigious Dayananda Sagar Institutions (DSI). DSI draws a legacy of more than five decades in providing value based professional education and cater to more than 15000 students

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from 22 different nationalities in 100 varied disciplines. At DSBA, we offer Post Graduate programmes in Management, and Under Graduate programme in Management, Commerce and Computer Applications. DSBA focuses on Values, Knowledge integration and Application to transform students to competitive business leaders and Global professionals. Expert faculty with right mix of industry and academia facilitate the learning and all round development of students’ thorough innovative and advance teaching methodology.

Vision:

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To be a centre of excellence in education, research & training and to produce citizens with

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exceptional leadership qualities to serve national needs.

Mission:

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To achieve our objectives in an environment that enhances creativity, innovation and scholarly

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pursuits while adhering to our vision.

Objectives:

Our objective is to create global professionals with value orientation.

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Values:

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The Pursuit of Excellence - a commitment to strive continuously to improve ourselves and our systems with the aim of becoming the best in our field.Fairness - a commitment to objectivity and impartiality, to earn the trust and respect of society.Leadership - a commitment to lead responsively and creatively and educational and research processes.Integrity Transparency - a commitment to be ethical, sincere and transparent in all activities and to treat all individuals with dignity and respect.

3. Leadership

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Dr. D.Hemachandra Sagar Dr.D.Premchandra Sagar Chairman, DSI Vice-Chairman &CEO, DSI

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The pride of DSI is its leadership team.The champion of DSI is its leadership team. The champions of Educational Development with exceptional leadership vision and records, our leaders follow the footsteps of our founder Late R Dayananada Sagar. Thinkers, Planners, institution builders and medical doctors enriched with insight gained from hands-on work experience. They bring with them a piece of worldly wisdom in all that they do.

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Mr. Galiswamy Dr. (Brig). Sandes Secretary,DSI Principal,DSBA

4.Foreword

In today’ s fast changing and growing global economy , centered on the development and exchange of knowledge only those individuals prosper who are fluent in several disciplines and are comfortable moving among them. Persons with positive, problem solving and opportunity searching attitude are bound to be successful in whichever career they choose. Dayananda Sagar Business Academy while making all efforts in making students as Industry friendly, customer friendly and competitive individuals has designed Institutionalized

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Intervention for the all round development of students: Entrepreneurship Development Centre Career Guidance Centre Centre for Individual and Leadership Development Students Learning Development Centers Project Based Learning and Internship Centre- Life Skills and Business Skill

Development Projects Centre for Corporate Social Responsibility for Project /Research

We understand that our own organizational practices should serve as example of the values and attitudes we convey to our students.

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To harmonize with the objectives of the institute and to capture the essence of the principles of PRME, Dayananda Sagar Business Academy has taken the following initiatives/ steps:

5.Principle 1 Purpose:

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We will develop the capabilities of students to be future generators of sustainable value for business and society at large and to work for an inclusive and sustainable global economy.

DSBA-Institutionalized -Interventions for the overall development of Students at International standards-Objectives:Students, along with academic inputs, will be put in to such projects/programmes to imbibe Problem solving and Opportunity searching attitudes and to acquire a set of Portable-Competency Skill such as

Creativity,

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Adaptability, Critical reasoning Collaborative skills Action oriented /Taking Initiative. Opportunity seeking Innovative Communication and Presentation Skill Networking and Resourceful Personal Commitment for Quality and Deadline to accomplish the task in Hand Strategic and Tactical person Entrepreneurial and Leadership Motivation

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1. Session on Village Empowerment Programme

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Dr. Lingaraj; a very well versed and experienced person kick starts a session on village empowerment programme-an innovative teaching methodology any business school has adopted. Through his motivational talk helped the students to comprehend the way to transform the rural India , starting from creating and protecting water resources

2. Employability Certificate Programme

A 150 hours training commences in the first semester MBA which enables the students to hone their skills and competencies which are required by corporate world.

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3.Induction Programme

Short intensive course is designed for the students enrolled in DSBA so that they could meet the assumed knowledge requirements and narrow the gap between higher secondary school/college and the university studies and prepare the students for the intellectual challenges of University education.

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3. CIL [Centre for Innovation & Leadership] Training

Today, lack of competence in soft skill is marked as one of the reasons of poor rate of employability of graduates. Soft skills training makes the individual aware of his / her hidden

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capabilities and to refine it for the overall development and success of the individuals.

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The Trainers from CIL held a day long activity based training sessions on Inter personal skills, Placement & Interview skills for the students of DSBA to understand its importance.

4.‘Stock Mind Session’

‘Stock Mind’ helps students develop critical thinking, risk taking, analyzing, and decision making and the competition encourages students to learn the nuances of the stock market by using virtual money in real market situations and thereby eliminating market risks.

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Ms. Suniti Varma from ICICI direct Centre for Financial Learning highlighted about the virtual

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trading platform-a replica of ICICIdirect.com, spoke on the live market feeds, risk-free trading with virtual money and also enlightened the students about the contest, the grand prize and the benefits of participation- it is beneficial to students from all streams as it can enhance their skills to excel in the corporate world.

5. Presto’13

DSBA turned on one more leaf in the calendar of events with the resonance of assiduousness and

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accomplishments in the colossal field of education when in a bid to bring the glamour of youths and colours of culture together on a single platform, a cultural theme show ‘Presto 2013’ was organized for the first time ever . A cultural extravaganza was put up by the under graduate and post graduate students of DSBA which comprised of songs, mimicry, solo and group dances with the stamp of novelty that transfixed the spectators and filled them with wonderment. An exuberant display of talents – a feast for the eyes and ears -was the main attraction of the day. The audience was enthralled and wanted encore.

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6.Quiz

General knowledge quizzes are great because they are just what their name suggests: quizzes that provide fun, promote knowledge at the same time, increase information, makes one feel that one doesn’t spend time for nothing in contrary. Besides, it evokes emotion too. Hence, time and again at DSBA students are egged on to participate in such competitions wherein throughout the conduct of the competition friendly spirit and camaraderie is abundantly seen.

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6. Freshers’Day

It was the day that was filled with excitement, joy, music, happiness and unlimited fun. The second and the final year students of the college welcomed the first year students. The ceremony saw many solo dances and solo songs, duet and group dances by both the juniors as well as seniors which astounded and mesmerized the audience. Mr. and Miss Fresher were also selected. In the end, the seniors joined the juniors together on the rocking dance floor in a bond of trust, friendship and tied memories that would last forever.

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Principle 2 Values: We will incorporate into our academic activities and curricula the values of global social responsibility as portrayed in international initiatives such as the United Nations Global Compact.

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The Centre for Individual and Organizational Development(CILD)-Objectives:

Help students to identify their potential by developing capability, competence and confidence.

Help students to make positive change in behaviors by understanding the connections and synergies.

Help students to use their skills in Managerial and Leadership Development and interpersonal relationships to facilitate the Development of organizations they are

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employed. To make students be innovative, creative and to be problem solving individuals.

1. Cleanliness Drive

Students of DSBA participated in the Cleanliness and Awareness Drive organized by the International Art of Living Centre, Bangalore. The zealous DSBA students initiated the cleanliness drive with volunteers of Art of Living.

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It started from the college and traversed through Kanakapura Road and Udayapura with the students picking the scattered rubbish and plastic wastes.

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2. ‘The Art of Living- Happiness Program.’

A three day Art of Living ‘Happiness Program’ was conducted at DSBA by the Principal, Brig (Retd.) Dr. Sandes in August 2014. He taught the faculty and the MBA students to discover their unlimited power and freedom - not as a concept, but as a direct experience. He emphasized that within us lies vast, untapped possibilities waiting to be discovered and the solution to finding it

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lies in Sudarshan Kriya.

3. Stress Management Techniques

In a fast paced age where stress and depression are widespread, the toll of these on physical and mental health can be extremely high. Hence, with the mission to help students get rid of stress and find inner peace Prof. Siva Selvi, who is proficient at yoga and a faculty at DSBA taught relaxation technique, meditation and yoga asana to the students’ .At the end of the session the students felt charged, exhilarated and experienced an embodiment of peace.

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4. Workshop on Creative De-stressing

Mr. Raj Bhandare, CEO Nirvana Arts Private Ltd. addresses social issues through the medium of art. The workshop conducted by him combined traditional approaches with new, effective stress reduction exercises through creative expression. Emphasis was laid on de-cluttering and eliminating chaos as it leads to distressing and increased personal energy which results in efficiency and effectiveness.

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5. Ethnic Day

DSBA is a diverse organisation that values and recognizes skills, background, attitudes, experiences and differences in people. An encouragement of diversity can even benefit a society.

On the ‘Ethnic Day’ students came in traditional attires showcasing the culture and tradition of the places they come from thus showing the concept of unity in diversity and a peaceful coexistence without a hint of any differences.

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Principle 3 Method:

We will create educational frameworks, materials, processes and environments that enable effective learning experiences for responsible leadership.

PARADIGM SHIFT-objectives

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Dayananda Sagar Business Academy (DSBA) strategy is a paradigm shift in empowering students from :

old method of education to DSBA's empowering methods copying the old methods to invent the future critical analysis to creativity , knowledge to Insight concept to opportunity seeking data/information to problem solving and venturesome

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1.Industrial Exposure

Industrial interaction is very important as far as the practical knowledge is concerned and it is prime requirement of the time to have practical insight of the present corporate world .Industrial visits provide crucial information about the organization, and it also enables the future managers to understand the internal working environment.

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2.Outbound Training

An outbound training is a fabulous way of transcending the routines, stresses, demands of everyday life. It is an ideal stress buster. The games and activities conducted during the course of the programme improve self-reliance, team work, trust, concentration and communication skills. Students at DSBA are given ample opportunities to take part in such outdoor adventure camps wherein the students return from the camp totally rejuvenated, are out of their comfort zones and discover latent aspects about their personality, conquered their fears and inhibitions and gathered a sense of accomplishment. Most importantly, they get their adrenaline kick and stimulating break from the mundane routine life.

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3. Global Captivation Programme.

A Global Captivation Programme [GCP] is being conducted by DSBA in any international destination to bridge a gap between classroom lessons and practices in another country. This will enhance the students’ understanding of ever changing global business landscape. Students will have to exhibit the learning through structured presentation and certificate will be awarded after evaluation.

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In 2014, students got a chance to visit the Sunway University at Selangor, Malaysia. They

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participated in the seminar in the University on leadership and International business. This enabled the students to understand the methodology followed there and they also got a firsthand feel of management education in foreign soil. The students were taken around the campus too. The love and warmth with which they were welcomed was commendable and enriched their experience.

4. Technology Enabled Education

Students are provided a tablet to enhance the technology enabled education. The platform provides the online interaction with faculty members, online classroom notes and other advanced

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learning mechanisms. The Wi-Fi enabled campus supports the access to information for the learning purpose.

5. ‘Impact of Budget 2015 on GDP’-an Analysis

“Impact of budget on GDP" was the competition topic for the DSBA students. GDP is a gauge to measure the health of country's economy...The students spoke at length about the challenges faced by Indian economy, reforms in the manufacturing and service sector, infrastructure development, state of economy , emphasis of

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budget on skilled India-made in India., factors responsible for fall in GDP , factors to overcome the decline in GDP. Some comparisons were drawn to the previous year’s budget too. To drive home the point, during analysation the students also gave their proposals and suggestions that could help increase in GDP.Competitions are a good way of inspiring students to excel in something, keep themselves abreast with the current events. It helps in the entire wellness and development of the student and it serves as a chance for learning to be put into use. Ultimately, it helps mold students into successful individuals.

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Principle 4 Research:

We will engage in conceptual and empirical research that advances our understanding about the role, dynamics, and impact of corporations in the creation of sustainable social, environmental and economic value.

DSBA- Management Development and Research Centre (MDRC) -

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Objectives:

To continuously improvise, innovate and improve management practices through research and trainings. The expert team of DSBA MDRC conducts research works for Government, NGOs, and various other organizations. The research works includes sectoral researches, micro and macro researches, opportunity analysis for entrepreneurs, sustainability researches, product life cycle analysis to name a few.

1. International Conference

With the aim of conducting innovative research in different areas of management and pitching

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for greater use of research for creating a sustainable RUBAN society, Dayananda Sagar Business Academy Bangalore (DSBA) took the first of a kind initiative to conduct two day International Conference on "Challenges and Opportunities for Developing Sustainable RUBAN Society”. The conference gave a platform to corporate, academia and researchers to put forth their initiatives, ideas and experiences for a better tomorrow. ‘Rubanisation’ as the word suggests, is a way forward for both Urban and rural development focusing on co-existence and to consider the differences in how they reflect the needs and aspirations in different areas. Eminent personalities addressed the gathering.Sri Sri Ravi Shankarji, Founder, Art of Living International Foundation, Bangalore , Ms. Jagdeep K. Rai, a senior training consultant at SIBM, Malaysia, Mr. Madhusoodan; a Special Correspondent at Times of India, Bangalore. The plenary session speakers were: Mr. Paul Kronenberg, Trustee, Kanthari Foundations, Kerala, Ms. Siti

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Roha Ramli, Govt consultant and trainer-SIBM, Malaysia and Mr. B.Prabhakar Rao, Trustee at Sri Sri Institute of Agriculture Sciences & Technology, Bangalore., Mr. Kanapathy, HR Director, Mydin Holdings, Mr. DhanakumarV.G., Director, FIIPM and Mr. Madan Padaki- MD & CEO-Head Held High Services Pvt. Ltd.The panel members were Dr. Sunita Maheshwari, Director-Tele Radiology, Ms. Sneha Bhandare, CEO-Nirvana Arts. Pvt.Ltd, Dr. Mathew Manimala, Chairperson, OBHRM, IIM-B, Mr. Madan Padaki, MD & CEO-Head Held High Services Pvt. Ltd and Mr. Sanjeeth Hegde, Partner –Banana IP. An art masterpiece on the theme was made by Mr. Raj Bhandare–Founder, Nirvana Arts and unveiled at the venue.

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She has received many accolades so far .She was awarded the Sevak of the year Award 2014 for selflessly working to bring a change in the society and recently, the winner of the Outstanding Young Person of the year 2015.

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Future perspectives

As one of the Premium Business Schools under the prestigious Dayananda Sagar Institutions, Bangalore and an Institution of higher learning DSBA is committed to upholding the UN backed Principles of Responsible Management Education which will help create holistic individuals which is the need of the hour.

The journey of empowerment of villages has just begun and we aim to reach the ultimate goal of empowerment of villages not only regionally but also at the national level.

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We will continue to promote faculty research, and intend to organize conferences to create an ambience for intellectual thinking and academic interaction to mould future leaders.

We look forward to continuing to share our experiences in a synergetic manner with our fellow PRME signatories to promote responsible, ethical management throughout the global business community.

Support from the PRME Community

DSBA greatly welcomes the support by the PRME Secretariat and PRME signatories and envisions further opportunities for collaboration, for example to support an annual gathering, conference or in the Corporate Social Responsibility initiatives to be undertaken by the institute.

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PRME related inquiries can be addressed directly to …..

[email protected]

Learn more about Dayananda Sagar Business Academy @

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www.dsba.edu.in

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mailto:[email protected]

http://www.dsba.edu.in/

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