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Principles for Responsible Management Education(PRME) Sharing Information on Progress Report,2013-2015

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Principles of Responsible Management Education (PRME) - Sharing Information on Progress Report, 2013-2015 3

Renewal of Commitment to PRME

A number of years ago, I presented at one of our events encouraging students to consider studying business. They

were eighteen years old or so, just finishing their secondary/high school studies and thinking about what fork in

the road to choose next. Afterwards, one of them approached me and said that she was considering studying

medicine as, in medicine, she could cure people. How could she cure people by studying business?

At UCD College of Business, we understand that these are the kinds of students we need to bring into business. As

we now vividly know from the financial crisis, business has pervasive effects on society and the people that make

up our society. Good business can have positive effects in providing sustainable employment, choices of goods and

services and a society that serves its citizens. Bad business can lead to uncertainty and upheaval which ripple

through society and people’s lives accentuated by a perverse multiplier effect. We know that we need students

who want to change – and where necessary cure – the world and not just make money for its own sake.

For that reason, we are very pleased to commit once more to UN PRME. The activities described in this report

provide our students, our faculty and our other stakeholders with a diversity of opinions and perspectives on the

world. We hope that when they leave here they understand that there are many ways of looking at the world’s

problems and that none of these are privileged as truth. We hope they will know that excess is unsustainable and

that the world – their world – is held in balance for future generations.

While they may not be able to cure the world alone, we hope that like the commitment of those who choose to

study medicine, they will first do no harm. This is our commitment as a business school in a society – and an

economy – that we hope has learned that wisdom and resilience from challenging times.

Professor Ciarán Ó hÓgartaigh

Dean of Business, UCD College of Business


UCD College of Business

The mission of University College Dublin is to contribute to the flourishing of Dublin, Ireland, Europe and the world

through the excellence and impact of our research and scholarship, the quality of our graduates and our global

engagement. This is underpinned by values of excellence, integrity, collegiality, engagement and diversity. UCD is

Ireland’s Global University and one of Europe’s leading research-intensive universities. It is ranked in the top 1% of

the world’s Higher Education Institutions and has over 32,000 students. It is home to over 6,500 international

students, and delivers degrees to over 5,600 students studying on overseas campuses. UCD is the national leader in

research funding, attracting quality investment that has helped the university to establish a reputation as a world-

class destination for leading researchers.

The UCD College of Business is the largest and leading Business School in Ireland, and has been delivering business

education in Ireland for over 100 years. It comprises of UCD Lochlann Quinn School of Business (undergraduate),

UCD Michael Smurfit Graduate Business School, UCD Smurfit Executive Development and UCD Centre for Distance

Learning. It is the only Irish Business School whose programmes are consistently ranked in the top 100 in the world

(for example, by the Financial Times and The Economist Intelligence Unit), the only Business School in Ireland to hold

the ‘triple crown’ of international accreditations – EQUIS, AMBA and AACSB – and the only Irish member of the

leading business school alliances, the Global Alliance in Management Education (CEMS) and the Global Network for

Advanced Management (GNAM).


PRME PRINCIPLES:

Principle 1 - Purpose


We will develop the capabilities of students to be future generators ofsustainable value for business and society at large and to work for aninclusive and sustainable global economy.

UCD was founded in 1854 by John Henry Newman, author of the celebrated essay on ‘The Idea of a University’. His

view about the mission of a university being ‘to benefit the wider world’ and pursue ‘true enlargement of the mind’

remain central to the purpose of UCD and the UCD College of Business. Since our last Sharing Information on

Progress the University has renewed its strategy, and addressing urgent global issues and challenges through high

quality research and student-focused teaching are re-affirmed as fundamental goals. As part of this, the UCD College

of Business has also reframed its strategy: underpinned by a commitment to research, innovation and impact, our

purpose is to re-imagine business education in an open world by providing transformational learning experiences

that develop informed, agile, critical, conscious thinkers and doers in the world and for the world. Our graduates will

be responsible and ethical global citizens, who understand the role that businesses can play in building a better, more

sustainable, and more inclusive economy and society, and who value doing the right thing for the world of business

and society at large.

The relationship between business and society is deeply embedded in the activities of the College. At undergraduate

level, ‘Business in Society’ forms one of three core ‘pillars’ of our undergraduate degree programmes (the others being

‘Innovation and Enterprise’ and ‘Personal Development Planning’). This signals clearly to students that developing an

active awareness of ethical values and social dilemmas facing business and society, and an understanding of their

role in creating a better society through business success, is fundamental to a business education. A first year core

module in ‘Business in Society’ lays the foundations for our students and subsequent modules build on this by

exploring issues of ethics, responsibility and sustainability as they relate to a more general curriculum with the

opportunity to develop expertise in these areas in elective modules. In our MBA programmes we have introduced a

core Business in Society module since our last SIP, while a stakeholder perspective and themes of sustainability and

ethics run across many of our core and elective modules. Two new MSc programmes focusing on sustainability have

recently been introduced. The MSc programme in Energy and Environmental Finance has strong links to the Irish

renewable energy sector and the World Business Council for Sustainable Development, while the MSc in Food Business

Strategy has a strong focus on food sustainability.

Part of our focus is to get students to think deeply and critically about the global challenges we face in working

towards a more inclusive, ethical and sustainable economy and society. While we wish students to have a positive

and entrepreneurial outlook, we do not shy away from getting them to critically assess the assumptions and values

which underpin dominant business paradigms and to examine issues of politics, regulation or the structures of global

capitalism. Ireland was affected by the global financial crisis to a greater extent than many other European economies

and as a result has experienced more than seven years of austerity budgets, which have negatively impacted on the

living standards of many citizens of the Irish State. The potential for business to impact in a significant and negative

way upon society is one that is keenly understood by Irish society and our vision and strategy are influenced by this

context. We want our graduates to be business leaders who make ethical and sustainable decisions, and who take

account of a broader societal good.


PRME PRINCIPLES:

Principle 2 - Values

President Michael D. Higgins withUCD Lochlann Quinn students


We will incorporate into our academic activities and curricula the values ofglobal social responsibility as portrayed in international initiatives such asthe United Nations Global Compact.

Values of global social responsibility and ethics form a central part of our curricula and a stakeholder approach to

business is adopted by a large number of teaching staff from across all disciplines in the College. Programme goals

and outcomes were reviewed recently and many of our programmes now include a global perspective on ethical and

social issues as a key goal. Issues such as sustainability, CSR, codes of conduct, inequality, cultural and gender diversity,

human rights, labour standards, professional standards, ethics, corporate reporting and fraud, are then integrated in

learning outcomes into different degree programmes and individual modules.

We recently conducted an audit of all modules to identify where issues of ethics, responsible management and

sustainability were included. This highlighted that faculty from all our subject areas in all of our programmes are

contributing to the College’s aim to develop globally responsible citizens. This audit also provides us with a benchmark

from which to further develop our teaching in this important area.

Some examples from the audit include:

• Human rights and labour standards, such as freedom of association, the effective recognition of the right to

collective bargaining and the elimination of discrimination at work (all enshrined in ILO conventions and the UN

Global Compact) are addressed in a range of HRM modules at undergraduate and post-graduate level.

• Environmental sustainability and issues of climate change are examined in a range of modules in supply chain

management, marketing, finance and management information systems.

• Ethics in corporate governance and the responsibilities of directors and audit committees are addressed in corporate

governance programmes and modules.

• Professional and ethical standards of accountants are covered in our core accounting modules.

• Ethical issues in finance and the Libor rigging scandal are examined in some of our finance modules.

• Aggressive tax avoidance and the morality of taxation are discussed in various taxation modules.

• Issues of ethics in marketing, such as marketing to children, are examined in our Marketing and Society module.

• Issues relating to gender, cultural diversity and discrimination are analysed in a number of management and HRM

modules.

• Issues of morality, accountability and privacy in ICT and data collection are addressed in management information

systems modules.

The College played a central role in the University’s participation in the President of Ireland’s ‘Ethics Initiative’. The

President, Michael D. Higgins, invited all Irish Universities to run events as part of his national discussion on ethics

and the ethical connection between our economy and society. Andy Prothero led a student-centred initiative around

the theme ‘We need to talk about ethics because….’ Students who wished to participate were asked to fill out a

white board and a picture was taken to be posted on social media. The aim was to get students thinking and talking

about ethics. A group of UCD College of Business Faculty used this as part of a breakout group at the One Young

World summit held in Dublin in 2014. This initiative was carried out alongside a survey on ethical conduct amongst

students conducted by UCD College of Business faculty across the entire UCD undergraduate population.


PRME PRINCIPLES:

Principle 3 - Method


We will create educational frameworks, materials, processes andenvironments that enable effective learning experiences for responsibleleadership.

We offer a range of responsible leadership experiences within and outside the classroom context. A number of

modules at both undergraduate and graduate level are designed to enable a more experiential engagement with

issues of global responsibility. 100 undergraduate students each year take our service learning module, which involves

students investigating issues affecting society by engaging with charitable and non-profit organisations to complete

a business project. In recent years, students have engaged with charities such as MS Ireland, Make a Wish foundation,

Clowns for Haiti, Diabetes Ireland, YMCA, National Council for the Blind in Ireland, Temple Street Children’s Hospital,

to name but a few. One student used the module to develop his own idea for a charity which he subsequently

launched in 2013. 100minds is non-profit organisation which connects 3rd level students with a chosen charity in

order to raise funds for a specific project, apply their theoretical learning from college and develop important

transferable skills. 100minds not only links them with a charity but offers a mentor to work with them.

‘Business and Social Enterprises’ is another module with an experiential focus. It requires students to apply entrepre-

neurial thinking to identify opportunities and solutions that will make an important positive impact on society by

creating a new social enterprise. The Director of Ashoka Ireland now co-teaches on this module. In Environmental

Finance students are required to design renewable energy options for UCD. In Work and Employment in the Global

Economy students visit the EU agency for work and industrial relations (the European Foundation for the

Improvement of Living and Working Conditions), and in the module European IR and HRM they meet the European

social partners in Brussels (Business Europe, the ETUC, the European Commission, DG Employment and DG EcFin)

and visit the European Parliament in Brussels. This gives the students a better understanding of the social actors at

European level who influence policy affecting labour standards and employment rights.

Students in our MSc in Project Management were this year set an assignment to find and work with a charity, to

help them raise awareness and funds, and to put into practice their project management skills. The students worked

with a wide range of charities that deal with the homeless, cancer and heart disease patients, children with severe

illnesses, victims of child labour or human trafficking in Vietnam, the Special Olympics, to name but a few. As well as

helping the charities raise their profiles, and in some cases improve management practices, they raised €45,000 fortheir charities. A range of other modules encourage students to engage with charities, NGOs and not-for profits as

part of their assessment, and this year our CEMS students have been conducting research for GOAL Ireland on shared

value projects in developing countries.

A new initiative for UCD in 2014 was a module for our MSc students run as an intensive two-day conference on

Responsible Leadership as part of the CEMS Responsible Global Leadership Seminars. Among the many speakers were

Mr Gagan Khurana (the World Economic Forum), Mr Ray Jordan (CEO of Self-Help Africa, Ireland), Dr Catherine Bragg

(Former Assistant Secretary General of the United Nations) and Professor Ed Freeman. The conference received the

highest overall student evaluation of all the CEMS leadership seminars.

Another recent initiative is the ‘Proudly Made in Africa’ partnership between Value Added in Africa (a trade promotion

NGO) and the UCD College of Business. The initiative seeks to develop third level educators capacity to integrate

content on sustainable business with Africa. A full-time fellow, Siobhan McGee, was appointed in January 2014 and

works with individual lecturers to build capacity and a body of knowledge and research on the theme, and to offer

levels of support and encouragement towards integrating the theme into the curricula. Themes addressed include:

African SMEs in global supply chains, CSR and development, value addition and poverty alleviation, and entrepre-

neurship in education. The initiative has been co-funded by aid agencies, Irish Aid, Trócaire and Concern, and the UCD

College of Business.

Outside of the formal assessment process, student-led engagement with responsible management and sustainability

is also supported by the College. Students are encouraged to become peer mentors for incoming students and offered

training by our student adviser. As an important stakeholder, students are encouraged to take leadership roles in

representing their cohort through the system of student forums and through representation on Programme Boards.

The College plays a central role in supporting the University’s Enactus team, which reached the final four at the 2014

Enactus World Cup in Beijing. Our students in the MSc in Supply Chain Management produce a student magazine

where issues of CSR and sustainability feature centrally. The latest edition of the Supply Chain Magazine is entitled

‘The Triple Bottom Line Issue’ and is devoted entirely to CSR and sustainability. A team of MBA students is supervised

by a member of faculty in the Nespresso MBA Sustainability Challenge. And various student charity fund raising

events are supported by the College.


PRME PRINCIPLES:

Principle 4 - Research



We will engage in conceptual and empirical research that advances ourunderstanding about the role, dynamics, and impact of corporations in thecreation of sustainable social, environmental and economic value.

A recent initiative to bring together faculty from across subject areas was the formation of the ‘Responsible

Management, Sustainability and Society’ cluster. The aim of the cluster is to support the development of a more

multi-disciplinary research agenda. The creation of the research cluster will raise the profile of our work in this area

among external stakeholders, including business, NGOs, and policy makers. It is our aim that the research will impact

tangibly on public policy and business practice while also furthering academic debates in the diverse responsible

management field. The cluster will also support the further development and coordination of the College’s

commitment to PRME. Other research centres within, or connected to the College, also address issues relating to

ethics, sustainability and societal issues, including the UCD Centre for Corporate Governance, the Applied Research

for Connected Health (ARCH) and the Centre for Innovation, Technology and Organisation (CITO). The Centre for

Corporate Governance is recognised as the leading centre in its field in Ireland in promoting good governance practices

at workplace level and in contributing to improvements in corporate governance standards at a regulatory level.

ARCH is an interdisciplinary research centre led by University College Dublin in collaboration with the University of

Limerick, which brings together medical, policy, technology, economic and business experts with industry partners.

It seeks to improve how health care is delivered through connected health technologies. The work of CITO examines

the relationship between technology and society with a focus on the underlying social relations.

Some examples of recent and current research projects in the areas of ethics, corporate responsibility and

sustainability include:

• transparency in supply chains;

• environmental and social supply chain sustainability practices;

• marginalized stakeholders and multinational firms;

• enhancing the (cost)effectiveness of diabetes self-management;

• gender inequality and CSR;

• ethics in third level education;

• corporate recidivism in China;

• whistle blowing;

• sustainable consumption;

• austerity implications for business and society;

• natural capital pricing;

• environmental corporate finance;

• stakeholder centric entrepreneurship;

• entrepreneurship for people with disabilities;

• marketing of ‘eco-innovation’;

• employee voice and participation;

• workplace partnership;

• trade unions, democratisation and the economic crisis;

• diversity and social initiatives in South African SMEs;

• the impact of the Rana Plaza collapse in Bangladesh on victims;

• estimating the societal costs of the Libor rigging scandal.


The research is published in a wide range of top ranked journals, and in many cases engages with practitioners and

policy makers and influences public policy debate. A sample of recent publications by core faculty researching in this

area since our last SIP (UCD College of Business faculty in bold font):

1. Brennan, N. (2015) Shades of Grey: Directors’ Dilemmas, Institute of Chartered Accountants of Scotland,

Edinburgh, (in press).

2. O'Connor, T. Byrne, J. (2014) 'When does corporate governance matter? Evidence from across the corporate

life-cycle'. Managerial Finance.

3. Canning, M. and O’Dwyer, B. (2013) ‘The dynamics of a regulatory space realignment: Strategic responses in a

local context’, Accounting, Organizations and Society, 38: 169-194.

4. Claudy, M. and Peterson, M. (2014) ‘Understanding the Underutilization of Urban Bicycle Commuting: A

Behavioral Reasoning Perspective’, Journal of Public Policy and Marketing, 33(2): 173-187.

5. Chun, R. (2014) ‘What Holds Ethical Consumers to a Cosmetics Brand: The Body Shop’, Business and Society,

DOI: 10.1177/0007650313520201.

6. Deakin, S., Fraser-Butlin, S., McLaughlin, C. & Polanska, A. (2015) 'Are Litigation and Collective Bargaining

Complements or Substitutes for Achieving Gender Equality? A Study of the British Equal Pay Act'. Cambridge

Journal Of Economics, 39 (2):381-403.

7. Geiger, S., Harrison, D. Kjellberg, H. and Mallard, A. Eds. (2014): Concerned Markets: Economic Ordering for

Multiple Values. Elgar Publishing.

8. Gualandris, J., Golini, R., & Kalchschmidt, M. (2014). ‘Do supply management and global sourcing matter for

firm sustainability performance? An international study’, Supply Chain Management: An International Journal,

19(3) 258-274.

9. Kavanagh, D. (2014) 'Restoring Phronesis and Practice: Marketing's Forgotten P's'. Journal of Historical Research

in Marketing, 6 (3): 331-350

10. Kelly, R., Doyle, G. & O’Donohue, S. (2015) 'Framing performance management of acute-care hospitals by

interlacing NPM and institutional perspectives'. Financial Accountability and Management, 31(1): 69-91.

11. Marshall, D., McCarthy, L., McGrath, P. & Claudy, M. (2015) ‘Going above and beyond: The moderating

relationship of entrepreneurial orientation on sustainability orientation and supply chain sustainability practices’,

Supply Chain Management: International Journal, forthcoming.

12. McDonagh, P, Kilbourne, W. and Prothero, A. (2013) 'Re-affirming the Prevailing Order: The Dominant Social

Paradigm in 2013' In: R. Varey and M. Pirson (eds). Humanistic Marketing. Basingstoke: Palgrave Macmillan.

13. Pagell, M., and Shevchenko, A. (2014) “Why research in sustainable supply chain management should have no

future”, Journal of Supply Chain Management, 50(1), 44-55.

14. Roy P., Zuidgeest M., Martinez J., Miscione G., Van Maarseveen M. (2014) 'Phone call elasticity of city travel in

Ahmedabad'. Travel Behaviour and Society, in press.

15. Roche, W.K., Teague, P. and Colvin, A. (2015) The Oxford Handbook of Conflict Management in Organizations,

Oxford: Oxford University Press.

16. Schuitema, G. & De Groot, J.I.M. (2015) 'Green Consumerism: The Influence of Product Attributes and Values on

Purchasing Intentions'. Journal of Consumer Behaviour, 14 :57-69

17. Stan, S.; Erne, R. (2014) 'Explaining Romanian Labor Migration: From Development Gaps to Development

Trajectories'. Labor History, 55 (1):21-46.

PRME PRINCIPLES:

Principle 5 - Partnership



We will engage in conceptual and empirical research that advances ourunderstanding about the role, dynamics, and impact of corporations in thecreation of sustainable social, environmental and economic value.

In October 2014, Niall Fitzgerald was appointed as the Chair of the UCD Michael Smurfit Graduate Business School

Advisory Board. Among Niall’s many achievements in business, from 1996 to 2004 he was the chair and CEO of

Unilever, a company well known for its leadership in CSR and sustainability. He has also served on a range of public

bodies including the World Economic Forum, the British Museum, Investment Climate Facility for Africa, a G8 initiative

to help African countries to help themselves, and the Nelson Mandela Legacy Trust, which he was invited to chair by

Nelson Mandela himself. His experience and leadership in CSR and sustainability provides a great opportunity for

the UCD Michael Smurfit Graduate Business School to engage at a deeper level with the corporate sector around

social and environmental challenges.

Our Executive Development forms a key link between the College of Business and the corporate community and our

programmes play an important role in extending the knowledge of managers around responsible management. The

MSc in Business Sustainability, run in association with Bord Bia’s Origin Green initiative, featured in our last SIP. It

has now been running for two years, and our first in-take of students graduate in mid-2015. The experiences of a

number of students on placement featured in The Guardian newspaper. Bord Bia is the Irish Food Board, and Origin

Green is a national sustainability initiative that seeks to build a credible standard of sustainability for individual Irish

food and drink manufacturers and enhance the reputation of Ireland as a sustainable food and drink producing nation.

Our offerings in the area of Corporate Governance are recognised as among the best in Ireland and play an important

role in raising the standards of business practice.

Much of our research in responsible management and sustainability is based on primary research conducted with

business corporations, NGO and other stakeholders in Ireland and abroad. As well as being published in top ranked

journals, the research results are also fed back to research participants in order to disseminate knowledge, share best

practice and build on-going relationships for further research. Engagement with business and other stakeholders in

addressing social and environmental responsibilities is a motivating factor for many of our researchers.


Faculty with a high profile in improving management practice and public policy through their research in this area

include:

Bill Roche has led or contributed to significant strategic reviews undertaken by state bodies such

as the Labour Relations Commission. His research contributes to better employment relations

practices in the areas of HRM, managing workplace conflict, and workplace partnership, among

others.

Bruce Martin researches in the field of social entrepreneurship and has worked closely with a

number of social enterprises including Kanchi (using business to promote disability inclusivity) and

Ashoka Ireland. The Director of Ashoka Ireland now co-teaches one of our Social Enterprise modules.

Bruce has also mentored the CEO of a Canadian social enterprise, Charity Republic, over a number

of years.

Gerardine Doyle has won three societal impact awards for her research on health policy and health

management, including the European Health Award for 'outstanding contribution in meeting

European health challenges’. Her current research examines the cost of Type 2 diabetes care and

the cost-effectiveness of diabetes self management education. This study involves working with

lead endocrinology clinicians and patients with Type 2 diabetes. In addition, Dr Doyle is also a

collaborating partner with the UCD centre 'Applied Research in Connected Health' (Arch) which is

funded by Enterprise Ireland and the IDA and involves working collaboratively with industry partners

who are developing connected health solutions. Dr Doyle is also working with a UCD NOVA start-

up company and SVUH recruiting patients to examine the effect of a device attached to an insulin

pen, Insulcheck, on the glycaemic control and health outcomes of diabetic patients.

Marius Claudy’s research on the underutilization of cycling to work schemes has contributed to

policy makers’ understanding of how to change commuting habits and increase urban cycling and

he has been invited to speak at various sustainability summits.

Niamh Brennan has played a leading role in the public discourse in Ireland and internationally on

good governance, the responsibilities of directors and issues of ethics. She has been invited onto

numerous public and private sector boards, Government policy making bodies and is frequently

invited to speak at Professional events, such as the Chartered Institute of Internal Auditors, the Law

Society of Ireland, the Society of Actuaries, and the Irish Association of Corporate Treasurers. She

was a keynote speaker at the 21st International Vincentian Business Ethics Conference 2014 held

in Dublin.

Rosa Chun’s research and interaction with business focuses on virtue ethics and corporate

reputation. She has consulted for Samsung and UNICEF in Korea. She was a keynote speaker at the

21st International Vincentian Business Ethics Conference 2014 held in Dublin, and at the 1st Good

Company Conference held in Seoul, Korea in 2013.

PRME PRINCIPLES:

Principle 6 - Dialogue



We will facilitate and support dialogue and debate among educators,students, business, government, consumers, media, civil societyorganisations and other interested groups and stakeholders on criticalissues related to global social responsibility and sustainability.

The UCD College of Business facilitates dialogue and debate on key issues of social and environmental sustainability

by hosting events and speakers and it contributes to public debate and dialogue by contributing ideas to non-

academic audiences at a range of events and through various mediums. Among our recent speakers include:

• Peter D Sutherland SC, Special Representative of the Secretary General of the United Nations for International

Migration.

• Andrew Isaac Thornton, Founder of Heart in Business Ltd., speaking on ‘How to put the Heart back into Business’.

• Tina Roche, CEO of Business in the Community, Ireland speaking on ‘Corporate Responsibility and Sustainability –

Now and Emerging Trends’.

The UCD Michael Smurfit Graduate Business School co-hosts the annual Africa Ireland Economic Forum (AIEF) in

association with the Department of Foreign Affairs and Trade (DFAT) and the African Ambassadors resident in Ireland.

The AIEF forms part of the Africa strategy of DFAT to bring together the economic, political and developmental

aspects of Ireland’s relationship with Africa. The forum is attended by representatives of African and Irish businesses,

business development organisations, and NGOs. Various members of faculty have addressed the forum, and at the

2014 conference Professor Donncha Kavanagh chaired the ‘Transformation through Technology’ session.

The UCD Michael Smurfit Graduate Business School also hosted the Family Business Network (FBN) Ireland

Conference in June 2015, which included a session on sustainability as it relates to family businesses. The session

was led by Andrew Wates (The Wates Group) and Elizabeth Bagger from the Institute for Family Business (IFB) UK.

The Centre for Distance Learning recently held a faculty and graduate student debate on business ethics for current

students in the Bachelor of Business Studies programme. This was well attended and important issues about business

ethics were addressed in the debate and in a question and answer session. The moot was ‘Business ethics are for

philosophers, not entrepreneurs’: Niamh Hardiman, Colm McLaughlin and recent graduate Mark Hollowed were the

team for the motion, while Donncha Kavanagh, Maeve Houlihan and recent graduate Barry O’Reilly were the team

against the motion.

The following are just a selection of individual contributions to dialogue and debate with non-academic audiences

since our last SIP in June 2013:

Andrea Prothero, Andrew Keating and Marius Claudy, gave a presentation entitled ‘From 'Consumption on Steroids’

to the ‘Austere Consumer’: An Irish Perspective’, at the ESRC Seminar Series ‘Marketplace Exclusion: Creating

Community Based Routes to Consumption’, held at the University of Liverpool. The UK ESRC seminar series are aimed

at a mix of academic and non-academic audiences, including the private and public sectors and civil society.

Bill Roche is regularly interviewed on national television and radio and cited in the national press on industrial

relations matters including pay bargaining, HRM and managing workplace conflict.


Colm McLaughlin and Simon Deakin (University of Cambridge) gave a presentation entitled ‘Equal pay, litigation

strategies, and the limits of the law’ at the ESRC Seminar Series ‘What is Fair Pay?’, held at the University of Brighton,

and their research on equal pay (with Sarah Fraser Butlin) was featured in the UK Independent newspaper in 2015.

Donna Marshall was invited to the M&S stakeholder meetings to provide input for the M&S sustainability strategy.

Donncha Kavanagh was invited to speak on the "Myth and the Market: the ‘Limits to Growth’ Story,” to Mythic

Links, an association of writers, artists, scholars, historians, philosophers, archaeologists, and other authentic sources

to a general audience in an accessible way.

Gerardine Doyle was invited to speak at a European Parliament policy debate in Brussels on the issue of The

Economic Implications of Health Literacy Interventions among the older population. The debate was entitled Research

and Policy Agenda: The importance of health literacy for active and healthy ageing. She is also interviewed regularly

in the media on health literacy, and made a submission to the Department of Health in relation to the current health

strategy, which led to action points on health literacy being included as key priorities for action.

Maeve Houlihan represented the College at the Department of Foreign Affairs and Trade (DFAT)/Chambers Ireland

Workshop on Business and Human Rights. Following on from this workshop, Maeve and Siobhan McGhee, in

association with Value Added in Africa, made a submission to DFAT in response to their call for submissions on

developing a National Plan on Business and Human Rights. Their submission was focused on investment in third level

business education for business and human rights.

Marius Claudy’s research on the underutilisation of urban bicycle commuting featured in the Irish Examiner and

Irish Independent newspapers and he was interviewed on RTE radio’s Drivetime programme.

Niamh Brennan is frequently cited in the media. She wrote a piece for the Sunday Business Post entitled ‘Four Key

Lessons from Anglo case’ (reflecting on the collapse of Anglo Irish Bank and the sentencing of two executive directors

for lending company money to the ‘Maple Ten’ to buy shares in Anglo itself). She has also recently been interviewed

on various national radio and television stations in relation to HSBC Bank, the Irish Banking Inquiry and EU legislation

on quotas for women on boards.

Roland Erne is frequently invited to address trade union confederations across Europe on social dialogue, the free

movement of workers and issues of ‘social dumping’. He has recently addressed trade unions in Switzerland, Germany,

Norway and Brussels.

Rosa Chun was interviewed on RTE’s ‘The Week in Politics’ about Apple and accusations of tax avoidance in Ireland.


Key objectives for 2015-2017

Our new UCD College of Business strategy commits us to developing graduates who are responsible and ethical

global citizens, who understand the role that businesses can play in building a better, more sustainable, and more

inclusive economy and society, and who value doing the right thing for the world of business and society at large.

This requires that we continue to develop our activities in responsible management education over the coming

years. The following are specific objectives for the next two years.

The recently formed cluster in Responsible Management, Sustainability and Society provides us with the platform

to enhance our existing activities and develop new initiatives. In compiling this SIP, we conducted an audit of our

teaching offerings in this area and this will act as a benchmark from which to expand our offerings. We will set up

a PRME Teaching and Learning group within the cluster to look at new programmes, new modules, and new ways

of teaching responsible management in existing modules.

The College is currently embarking on creating a new ‘Centre for the Future of Learning’ in which we will re-

imagine the future of business education. We will ensure that responsible management, ethics and sustainability

are central to this project. We also commit to ensuring any new buildings are sustainable and we will seek student

involvement in this process.

We will use the results of our student survey on the ethical attitudes of students to engage in further dialogue

with our students about ethical values, including cheating in academic work.

One of the objectives listed in our new strategy is to enhance our relationships with NGOs. We aim to double the

number of graduates working with the top 20 NGOs in the world, enhance our research and teaching

collaboration with leading international not-for-profit organisations, and develop a deep partnership with at least

one leading international development-focused NGO. The next two years will be important in laying the

groundwork for developing long term relationships in this area.

In order to enhance our partnership with the corporate community and dialogue with wider society around issues

of responsible management, we will hold a number of roundtable events on particular responsible management

issues involving our students, academia, business, NGOs, trade unions and policy makers.

The UCD College of Business will host the 2016 Irish Academy of Management conference, the theme of which is

‘Ireland 2016: Re-imagining business and the role of ethics’. 2016 is an important year for Irish history, and the

conference theme connects with ‘Ireland 2016’ and the call to remember our past and imagine a better future. A

significant part of the conference will involve dialogue between academia and business around issues of ethics and

responsible management.

A member of: Global Rankings:Accredited by:

PRME Contact Details:

Colm McLaughlin

Senior Lecturer

UCD College of Business

[email protected]

www.smurfitschool.iewww.quinnschool.ie

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