video communications
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Video Communications. Three Kinds of Stations. Public Cable Commercial. Raising Money. Public – Free Cable – Subscription Commercial – Paid Commercials. Price of Commercials. The price of commercial time slots are determined by what?. - PowerPoint PPT PresentationTRANSCRIPT
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Video Communications
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Three Kinds of StationsPublicCableCommercial
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Raising MoneyPublic Free Cable SubscriptionCommercial Paid Commercials
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Price of CommercialsThe price of commercial time slots are determined by what?How many people are expected to be watching the television at the time of showing.
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Four Kinds of CommercialsStoryline It tells a story
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Testimonial Someone usually famous testifies that a product works according to the claims of the company.
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Demonstration The product is demonstrated to the audience
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Analogy The viewer is to associate a product with a feelingHappiness
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Types of Camera AnglesClose up : face or body shot
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Medium Shot : A shot that includes the entire subject with some of the background
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Full Shot A camera shot that shows one or more subjects completely.
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Angle shot : a camera shot taken from any position except straight on.
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Cut An immediate change from one scene to another.
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On Camera The person speaking is seen on camera
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Pan Movement on the camera from right to left or from left to right.
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Tilt Movement of the camera up or down
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Voice Over The person speaking is not seen on camera
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StoryboardThe storyboard contains three columns
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Video This column contains instructions for the camera man.
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Visual This column contains pictures showing what is being seen
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Audio This column contains what is going to be said or heard
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The final goodbye