video communications 08 03_12_edmsauth_611589

© 2009 Verizon. All Rights Reserved. Last updated May 2012

Open Video Communications

The Learning Group


Verizon Proprietary and ConfidentialVERIZON PROPRIETARY AND CONFIDENTIAL

This document and any attached materials are the sole property of Verizon and are not to be used by you other than to gain knowledge necessary to performing your job as a Verizon employee. This document and any attached materials are FOR INTERNAL USE ONLY, and should not to be disseminated, distributed, or otherwise conveyed to anyone outside of Verizon.

________________________________________________________________The Verizon and Verizon Business names and logos and all other names, logos, and slogans identifying Verizon’s products and services are trademarks and service marks or registered trademarks and service marks of Verizon Trademark Services LLC or its affiliates in the United States and/or other countries. All other trademarks and service marks are the property of their respective owners.


Housekeeping

•Download and print the Participant Guide and notes for useful reference•Complete the course exam to receive course credit•Provide your feedback by completing the online survey•Email follow-up questions and comments to the instructor

– [email protected]

4

Course Goal

Upon completion of this course, the participant will be able to define Open Video Communications

solution to position the service with customers.

5

Course Sections

Section 1: Visual Communications Marketplace Section 2: Open Video Communications ComponentsSection 3: PositioningSection 4: ProcessesResources

© 2008 Verizon. All Rights Reserved.

Month Year

For Internal Use Only

Section One Visual Communications Marketplace Overview

7

Section One Objectives•Upon completion of this section, the participant will be able to:– Describe the visual communications marketplace

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Video Conferencing - A Required Tool

• Visual communications is becoming the critical element that allows businesses to work as a team by removing the time/distance barrier– Meet face to face– Enable natural communications– Enhance business process– Develop better working relationships

• Personal relationships are a key component in driving business performance

– Video builds 90% higher level of trust– Confusion and misunderstanding are reduced by 81%

A UCLA study suggests that as much as 93% of communication is non-verbal

…that means companies not using visual communications are working blindfolded

9

Video ConferencingMarket Sizing and Trends

• Immersive Video Conferencing worldwide revenue grew 24% to over $2.9b in 2010

• Worldwide Enterprise Network spending – Growth of 8.7% - stronger than 3.8% growth in 2011– VIDEO IS THE MAIN DRIVER FOR NETWORK UPGRADES

• The market for video services continues to be strong with an 18.5% CAGR from 2010 to 2015.

• The video bridging global revenue alone exceeds $150m annually

• Managed Conferencing services forecasted growth of ~20% from 2009 – 2014


Collaboration Tools Are Continuing to Evolve

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IMQuick, short messages Instant

VoiceStandard communications Familiar

Audio & Web ConferencingDetailed explanations More data

In PersonFirst meetings, final contracts Most impact

E-mailNot time critical Pervasive

Room-Based HD & WirelessVisual Communications

• Critical negotiations between business partners

• Cross-cultural communications

• Access to field experts

• Expanded user base• “Life-like” images• Greater business

efficiency

SD Video ConferencingRelationship building Faster, more informed decisions

Collaboration ToolsWhen Value

PR

OD

UC

TIVITYIN

TER

AC

TIV

ITY


Current Challenge: “Islands of Communications”

Desktop Tablet

Customer A - a Bus Partner of Custs B & C

Customer CCustomer B

Verizon MPLSBT MPLS

PIP/MPLS

CorpHQ

CorpHQ

PublicIP

Work at Home

CorpHQ

PIP/MPLS

Field SME

How to support users with different devices, behind

different networks, connected to

different exchanges?

PIP/MPLS 4G Wireless

Field Office

PIP/MPLS

Verizon MPLS

Verizon Video Exchange

BT Video Exchange

Field Office

PIP/MPLS

PIP/MPLS

PIP/MPLS

Check Your Knowledge: Section 1

PROPERTIESOn passing, 'Finish' button: Goes to Next SlideOn failing, 'Finish' button: Goes to Next SlideAllow user to leave quiz: After user has completed quizUser may view slides after quiz: At any timeUser may attempt quiz: Unlimited times

© 2009 Verizon. All Rights Reserved. Last updated May 2012For Internal Use Only

Section TwoOpen Video Communications Components

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Section Two Objectives•Upon completion of this section, the participant will be able to:–Describe the components of Open Video Communications

Announcing Open Video Communications• Available for sale as of May 14th

• External kick-off June 4th

• Significantly enhances current Immersive Video solution to include:

– Open standards based end points– Interoperability– Connectivity to the public internet– Instant video capabilities– Flexible Pricing model

• Delivers features no other carrier can support today

• Analysts believe Verizon has the right long term strategy


Open Video Communications

CiscoTP System

2011 2012

CustomerA

CiscoTP System

CustomerB

CiscoTP System

MPLS

VIVE

CustomerA

CustomerB

Tata Communications

CiscoTP System

Cisco’s Exchange

CiscoTP System

Telefonica

CiscoTP System

BT

CiscoTP System

Orange

CiscoTP System

Tata Communications Cisco’s Exchange

MPLS

VIVE

CustomerC

CiscoTP System

InternalRooms

CiscoTP System

Public Internet

CustomerC

RemoteUser

Polycom Tandberg

Tandberg

Open StdSoft client

• Pricing• MRC for all end points

• Usage• MRC for end points supported with

proactive management

• Supported End Points• Cisco TP

• Supported End Points• Cisco TP• Tandberg• Polycom

• Other open standards. end points

• Pricing• Usage only

• MRC for end points supported with proactive management


Key Service Updates

Immersive Video Conferencing Service Open Video Communications Services

Cisco Endpoint Support Open Platform (Cisco, Tandberg, Polycom)

Private IP Access Only Public and Private IP Access

Reserved Conferences Only Reserved and Instant Meeting Support

Cisco Only Network Architecture Multi-platform Network Architecture

Boardroom Focused Desktop, Boardroom, Remote Focus

17

Open Video Communications Network

PROPERTIESAllow user to leave interaction: After viewing all the stepsShow ‘Next Slide’ Button: Show upon completionCompletion Button Label: Next Slide


Service Options

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When considering our Open Video product, customers can subscribe to:

Open Video Hosted Bridging Service Supports B2B calls for customers who are members of VZ’s Open Video exchange Supports intra-company, multipoint calls for customers who have not purchased bridging equipment

and/or require inter-op capability between Cisco and Standards-based endpoints Provides robust and flexible Directory Options Service levels:

– Standard – minimal attendant support– Premier – full attendant support for call launch and call management– Instant – reservation-less, unattended service

Premier Plus Managed Service Ensures the operational readiness of the customer’s video conferencing environment

– VZ partners with York Telecom to provide 24x7 monitoring of customer’s endpoint &/or infrastructure equipment– VZ’s VNOC/VHD serves as the customer’s first and only POC– Provides software updates and release changes

Open Video Hosted Bridging Service + Premier Plus Managed Service Ideally, we want customers to use our bridging service AND let us manage their video conferencing

environment


A Complete Video Conferencing Solution

FeaturesPremier Plus

Managed Service

Premier Plus Managed Service

+ Open Video Service

Call Scheduling – via Portal (VZ Hosted Svc) X

Call Scheduling – via Phone (VZ Hosted Svc) X

Call Launching: OBTP / Attendant Svc / Instant Video X

Inter-Operability - Cisco to Open Standards B2B X

Attendant Call Hosting & Monitoring X

Call Scheduling - on Customer’s CPE1 X X

Usage & Trouble Reporting2 X X

24x7 Monitoring of Endpoint/Infrastructure Equipment X X

Remote “Break/Fix” Support X X

Dispatch for On Site CPE Maintenance X X

Tiers 1, 2 & 3 Incident Management X X

Software Updates / Release Management X X

System Performance Reporting X X1 Capability depends on level of integration desired.

2 Level of Call Detail reporting will be determined following review of customer-provided equipment .

Premier Plus Managed Service can be provided with Verizon’s Open Video service, or purchased separately.


Select the “Call Experience”

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Standard Service Description Benefit

Help Desk Support 24x7 support for questions and issues (incidents) On the spot resolution of issues

Pre-Call Readiness Check

• Participant endpoint check• Troubleshooting, if required• VNOC Attendant available to the call leader

• Fewer call mishaps• Faster end user adoption

Call Level & Service Reporting Provides monthly service and usage data

• Helps manage usage across the enterprise• Provides ROI proof points • Facilitate network planning/capacity analysis

Premier Service* Description Benefit

Meeting Manager Provides call plan/execution Provides best overall experience for requestor, leader & participants

Attendant Support • Provides “meet & greet” service• Available for call duration

Increased productivity due to meetings running more efficiently

In Call Monitoring • Confirms all participants are connected• Monitors call for issues

• Fewer call mishaps• Faster end user adoption

Instant Meetings Description Benefit

Reservation-less Service

• Provides Leader and Participant pass codes• Launch calls without prior scheduling

Enables convenient on the spot collaboration and decision-making

* Includes all “Standard” level features

Open Video Features for Standard, Premier and Instant Video Service Levels


Premier Plus: Features



Directory Options

Customized to support the level of privacy you desire...

Number of Sites Listed

Level of PrivacyHigh Low

InternalDirectory

• Lists all sites that are

registered with Verizon

• Only visible to Customer and

Verizon• Allows all internal users to see all sites

• Not visible to any Exchange

members

Business PartnerDirectory

• Subset of Internal Directory

• Shared only with trusted Business

Partners• Not visible to other Exchange

members

PublicDirectory

• Sites that are visible to all

members of the Exchange

Many

Few

Three Types of Directories Available


Section ThreePositioning

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Section Three Objectives•Upon completion of this section, the participant will be able to:– Define the value proposition to position the Open Video Communications solution

Why Verizon?Carrier Grade Network / Robust Video Platform / Service & PS Support

UC ServerUCM, OCSIBM Lotus

TandbergTP System

CiscoTP System

HD RoomIP Video

Managed ServicesVisual Communications Professional Services

MPLS

Open Video Exchange

Wireless

FIOS

VPNA

VPNB

TandbergHD System

Other Carrier Exchanges

Global network reach

Open Standards Based Bridging

Interoperability between Open Standards and Cisco TP

Support for devices on PIP/ MPLS or Internet

HD Instant Meeting Service

Positioned to leverage cloud based platform to enable any to any connectivity

Better Customer Experience

Prospect Continuum


Prospecting Guide: Leading Questions


Case Study: Educational Vertical


Case Study: Financial Vertical


Competitive Landscape



Section FourPricing and Processes

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Section Four Objectives•Upon completion of this section, the participant will be able to:– Identify the pricing and processes associated with Open Video Communications


Open Video Flexible Pricing

Open Video calls are charged on a per minute of use basis according to the following:

• Duration of the call• Connecting speed (bandwidth used by the

participating endpoint• Level of Concierge service chosen (for Scheduled

calls): Standard or Premier

Instant Meeting rates reflect the convenience of a reservation-less, unattended service.

Premier Plus Managed Service is charged monthly based on the type & quantity of endpoints that are Managed

• No additional monthly fees for Management of infrastructure devices (bridges, gatekeepers, etc.)

“Pay As You Go” and only for what you use

Devices requiring less bandwidth pay lower rates – broader participation/better ROI

No set-up fees for initial on-boarding

All-in-one pricing for Managed Service

Pre-Sale Process for Open Video Communications



Contract Specifics• Typically the Open Video Communications Service Attachment will serve as an

addendum to an enterprise customer’s Master Service Agreement– Pricing for Open Video and Premier Plus Managed Service is included in the

Service Attachment – there is no separate Service Guide– Customer may contract for something other than “list rates”

• Effective with launch of Open Video, no new Immersive Video contracts– IMV service is “grandfathered” to current customers

• Customer must sign an Open Video contract to use the Open Video Hosted Bridging service or Premier Plus Managed Service– Existing Traditional (Legacy) Video and/or Immersive Video (VIVE) customers

will not automatically migrate to Open Video service

• High level “Customer Responsibilities” are included in the Open Video Service Attachment

• Early Termination fees will apply for customer’s subscribing to Premier Plus Managed Service

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Post Sale Process



Activity Exam and Survey – Learning Home

1. Click on the course title as it appears in you’re My Learning (Current and Planned) transcript.

2. After clicking on the course title, click on the Launch icon to take and complete the Exam. You can also click on a separate Launch icon to complete the Course Survey.

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2


Thank [email protected] Learning Group


Further Resources•Global Product Availability:

– Insite/Product Availability Matrix– https://insite.mcilink.com/ProductMatrixForm.aspx

•Ask Products– http://askproducts.vzbi.com/

•Export Compliance:– Insite/Products/Programs and Tools/Export Compliance

•Global Market and Competitive Intelligence– http://intelligence.vzbi.com

https://insite.mcilink.com/ProductMatrixForm.aspx

http://askproducts.vzbi.com/

http://intelligence.vzbi.com/


Appendix

Open Video Communications Frequently Asked Questions


video communications 08 03_12_edmsauth_611589

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