video for corporate communications
TRANSCRIPT
Live and On-Demand Video for Corporate Communications
A video is worth
1.8 million words.
IP video is becoming the predominant form of communication, and 75% of senior executives watch work-related videos on a weekly basis.
Video and audio, compared to audio alone, helps people absorb 91% more of the message being delivered.
Don’t waste my time.
Every 1% of interruptions leads to a reduction in engagement of 14 minutes.
Video start-up over 2 seconds loses 15% of the audience.
Only 23.5% of live content in the UK was delivered optimally in 2012/13.
Wish you were here.
Behind in-person events, webinars/webcasts and video are the next two most effective B2B communications tools.
B2B decision makers also ranked webinars and videos as the 3rd and 4th most important sources of information, behind white papers and case studies.
From venue to viewer, wherever they are.
Mobile video has been growing incredibly—by the end of the year we expect more than 50% of all online video to be played on a tablet or smartphone.
This highlights the need to effectively deliver content to an ever increasing variety of screen sizes and platforms over unreliable or restricted connections.
Contact us for more information
+44 (0)20 3823 7950
The Streaming Company provides professional, fully-managed video streaming services and solutions, with its core based in a tier-4 London datacentre, specialising in one-off events, permanent live channels, and on-demand video delivery. We have significantly invested in developing the platform, infrastructure, and associated technologies required to deliver high-quality, low-latency video and audio streams, even in the most challenging conditions. Delivering over 500 webinars a year, our platform is feature rich, but also highly adaptable. Our engineers are able to offer development if required to fulfil many additional requirements, functions or integration not supplied as part of a standard set up.