Bring your complex marketing ideas to

life with results-driven creative from Vertis

Communications. We develop appropriate

and intelligent marketing programs through

targeted messaging and design—both in

print and interactive media. Vertis transforms

the complexities of marketing strategy into

engaging and responsive communications

that match your company, your strategy,

and your customers.

Demanding attention for your brand and

creating desire starts with smart design,

photography, and creative imaging services

from professionals in direct marketing,

retail advertising, and packaging. Balancing

imagination with design execution, we create

compelling communications that reflect your

brand vision. Our communications experts

incorporate insightful thinking from the

start and easily integrate into your creative

development. And Vertis knows how to keep

to a budget without sacrificing quality.

Partnering with clients to

solve the most comPlex,

time-sensitive marketing

challenges through

consulting, creative,

research, direct,

media, technology, and

Production services.

vertis communications

is your marketing Partner

for the toughest jobs.

turn to vertis communications to create consumer desire

Manufacturers, retailers, and agencies turn

to Vertis Communications for the best talent

and the highest quality design, photography,

and conceptual image creation available in

the industry. Our award-winning artists and

photographers create advertising images

through photography, photo illustration,

and creative imaging techniques. At the core

of their expertise is an artistic sensibility for

executing your concept that combines new

technologies and time-tested art direction.

Speed-to-market is an advantage and a reality

for our clients—Total Digital Workflow™

is an adopted process at Vertis for getting

the job done. Vertis Communications, as a

marketing partner to our clients, understands

the value of achieving brand-centric

communications while minimizing costs

and hassles along the way. Our unique styles,

depth, and diversity—all connected through

rapid collaboration services—provide a

peace-of-mind marketing solution for

getting the job done.

CreativeserviCes

If you are looking for strategic thinking,

research, and deliverables integrated into

a complete marketing communications

solution, Vertis Communications is

the answer.

Increase response through persuasive direct marketing

Informed by our proven research and market

insights, we develop engaging and responsive

direct marketing programs that resonate with

your consumers. By aligning your business

needs with our unique understanding of

consumer behavior, we not only recommend

the right strategies to connect with your

customer base—we deliver the compelling

communication vehicles that drive response.

a nationwide clothing

retailer wants to use its

sales transactional data in

the creation of a Predictable

one-to-one variable direct

marketing Program, for

increasing store visits and

share of wallet.

a business-to-consumer

retailer seeks a holistic,

cost-effective aPProach

to creative, PhotograPhy,

and PrePress-to-final file

release with a totally digital

workflow.

turn to vertis communications

to transform the comPlexities

of marketing strategy into

creative that engages

customers and drive results.

In every way, the scope of talent at Vertis

can cover your creative needs. Winning the

attention and response of customers is the

reason why more marketers look to Vertis

Communications for their creative. Together

we can transform complex strategies into

tangible successes.

Calculate. Communicate. Captivate.

When a consumer feels a certain affinity

to your communication, it is the result of

good work. We refer to it as Experiential

Marketing—rich marketing intelligence

that is translated into ingenious design for

connecting the essence of a brand to the

psyche of the customer.

Creating consumer desire requires a process

that aligns your brand essence with the

retail channel—we call it Brand Linkage.

With the ever-increasing array of consumer

touch-points, it is critical to make a strong

connection that drives consumers to you.

Our strategic-thinking creative team

understands these market conditions and

consumer behaviors and follows this well-

defined path. They possess vast brand and

retail marketing experience combined with a

passion for intelligent creative. This winning

combination generates customer response,

over and over again.

Motivate consumers with insightful packaging design

In the impersonal retail environment,

powerful packaging design is the key to

connecting customers with your brand

and motivating a purchase. At Vertis

Communications, we leverage known

consumer shopping behaviors and patterns

to unite retail environments with your

product’s retail identity.

This strategy results in packaging that

speaks specifically to your customers’

lifestyles and needs—creating personal

motivation to purchase.

© 2006 Vertis, Inc. Vertis is a registered mark of Vertis, Inc. Creative_B060703

250 West Pratt Street, Baltimore, MD 21201 | vertisinc.comcall 800.577.8371 to learn more.

Creative that drives retail traffic

Uniting incisive consumer intelligence,

consumer-centric design, and targeted

distribution, Vertis Communications’ creative

masters transform your mass-marketed

advertising inserted products into highly

targeted communications. Our imaginative

creative is shaping the way consumers

interact with advertising inserted products.

Innovatively leveraging brand equity and

design implementation, we capture the

essence of your brand and reach shoppers

with more meaningful communications.

If you want to improve the performance

of your advertising inserted products,

outmaneuver the competition, drive store

traffic, and get better results, turn to us.

With the imaginations of our award-winning professionals, we provide unique artistic vision for:

• Retail advertising

• Direct marketing

• Catalog marketing

• Brand extension

• Packaging

• Photography

• Creative imaging

In every way, our creative talent at

Vertis Communications can cover your

communication needs.