Reach customers in a more personal,

relevant, and timely manner with Vertis

Communications’ powerful one-to-one

marketing services. By working with you to

understand your business and your specific

marketing objectives, Vertis can develop

a fully informed strategy customized to

achieve your goals and drive action from

your customers and sales for your company.

Before we even design your program, we

ensure you can measure your results and

the return you are receiving from your

marketing. And throughout the course

of your one-to-one program, we work

with you to measure your outcome to

continually improve the performance of

your communications.

Partnering with clients to

solve the most comPlex,

time-sensitive marketing

challenges through

consulting, creative,

research, direct,

media, technology, and

Production services.

vertis communications

is your marketing Partner

for the toughest jobs.

turn to vertis communications to drive sales with Powerful, individual customer communication

From direct mail and email campaigns to

continuity and print on-demand programs,

Vertis offers the broadest scope of digital

print programs in the U.S. Our seamless

solution to plan, implement, and expedite

successful one-to-one programs includes

program development, consumer research,

data management, and production. By

communicating more personally and

relevantly with your customers, Vertis’

precision strategies will help you reach the

right market at the right time and with the

right message.

one-to-oneMARKetInG

The right data creates the foundation for your program

A one-to-one program is built on strong,

relevant data. Before designing a program

for you, Vertis evaluates your customer data

in relation to your marketing objectives.

Using best-in-class database management and

statistical analysis tools, we create a strong

foundation for your marketing initiatives

by enabling data visualization and analytical

reporting in seconds or minutes—not hours

or days. By carefully analyzing your data

up-front and determining whether you

have the right information to achieve your

a nationwide clothing

retailer wants to use its

sales transactional data in

the creation of a Predictable

one-to-one variable direct

marketing Program, for

increasing store visits and

share of wallet.

an automobile manufacturer

wants a crm Program with

one-to-one, Print-on-demand

follow-uP materials that will

reach its dealers’ customers

within a few days of a request

for information.

turn to vertis communications

for the highest level of

targeted, Personalized

Print communication to drive

increased resPonse from your

customers.

Create a personal conversation with your customers

One-to-one marketing delivers customization

in an intimate—and effective—individual

manner. With one-to-one, you communicate

with your customer based on what you know

they will be receptive to, creating interaction

as personal and compelling as an actual

one-on-one conversation.

You first listen—through customer history,

transactions, responses to communications

and loyalty programs—to what customers are

saying about their demographics, lifestyles,

wants, and purchasing behavior. This helps

you learn more about your customers and

truly understand them—which is proven

to lead to a higher response rate. You then

decide how to market to customers—

influence their decisions and attitudes, wait

to respond, or respond with value. Finally,

based on this interaction, you respond to

customers with communications specifically

relevant to their cues and lifestyles and

are therefore more likely to inspire action

or response.

specific customer objectives, we can take

maximum advantage of that customer insight

to motivate the action you desire from your

customers.

CAPTURE WHAT

CUSTOMERS ARE SAYING

listen

resPond learn

AUTOMATION OF COMMUNICATION

ALLOWS YOU TO LEVERAGE THIS

CUSTOMER INFORMATION AND

RESPOND MORE QUICKLYRESPOND WITH RELEVANT

MESSAGING TO STIMULATE ACTION

LEARN ABOUT CUSTOMERS AND DECIDE

HOW TO MARKET TO THEM

RELATIONSHIP COMMUNICATION CYCLEDevelop a personal—and more effective—dialog with your customers.

with one-to-one marketing, you

create interaction as Personal

and comPelling as an actual

one-on-one conversation.

© 2006 Vertis, Inc. Vertis is a registered mark of Vertis, Inc. one_to_one_B060911

250 West Pratt Street, Baltimore, MD 21201 | vertisinc.comcall 800.577.8371 to learn more.

Leverage Vertis Communications’ expertise to reach customers faster and more effectively

Vertis has creative talent who are highly

skilled at developing a rich resource of

variable graphics, copy, and templates

and using these resources to develop one-

to-one marketing that has the look and

feel of uniquely personal pieces. With the

broadest scope of digital print programs in

the U.S., Vertis’ highly experienced digital

professionals then enter each one-to-one

piece into the delivery stream within hours

of a customer’s inquiry.

This on-demand approach to marketing

keeps pricing, offers, and product specs

completely dynamic and up-to-the-minute,

and allows your marketing materials to never

become obsolete. One-to-one also provides

a valuable vehicle to test multiple marketing

messages simultaneously.

Make one-to-one a part of your multi-channel communications strategy

Reach your customers more effectively

and build stronger, more enduring

relationships with an integrated, multi-

channel communications program from

Vertis Communications. Whether your

goal is to trigger a sale, enrollment, inquiry,

or Web visit, Vertis determines the right

channels, sequence of contacts, and response

mechanisms to reach and connect with your

existing or prospective customer base.