VERIZON INSIDERGamification in Customer Engagement

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.

VERIZON INSIDER• Verizon Wireless wanted

to increase the time

users spend on its

website and the amount

of interaction with its

content.

VERIZON INSIDER• In January, the company

partnered with Gigya

and digital agency Modal

to develop a new version

of its community hub

Verizon Insider.

VERIZON INSIDER• Now, users can earn

points and rewards for

participating in contests,

posting comments and

promoting events.

VERIZON INSIDER• Gamification can reward "behaviors

consumers will naturally take on the

site, such as sharing a blog that's

relevant to their social networks or

uploading a photo of themselves and

their friends while attending a

Verizon-sponsored concert," says

Beth Tourek, Verizon's social media

strategist.

VERIZON INSIDER

• Verizon Insider also

can be customized

to match a user's

interests or

location.

VERIZON INSIDER• Verizon Insider seems to be

paying off. "On average, users

spend over 30 percent more

time on-site with social login

versus site login," Tourek says,

"[And] the site has experienced

more than 15 percent more page

views."

VERIZON INSIDER• Any gaming experience

should aim to make users

feel their experience is

special. That's why Verizon

Insider gives users

customized badges to

personalize their experience.

VERIZON INSIDER• "The gamification element that

excited us most was the opportunity

to create customized badges for

unique local programs," Tourek says.

"For example, we're working on a

'Snow Bunny' badge for people who

enter an upcoming sweepstakes to

win a season pass at a Utah ski

resort we sponsor."