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Value destruction: why most projects fail to realize the benefits used to make the business case for change (and how to address it) Matt Williams Managing Director Connexion Systems

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Matt Williams' presentation will explore methods and techniques for linking the business case, project output delivery and realising business benefits and value from project investments. A project business case would (should) ordinarily include a comprehensive, analytically derived cost/benefit analysis. The basis for approval of a business case is that the capital investment required to deliver the project will be outweighed by the financial and/or non-financial benefits that will be delivered. There are three major factors that contribute to the expected business value from project investments not being achieved: 1. Value exaggeration - an overly optimistic cost/benefit analysis, 2. Value destruction - delays in project and programme delivery, and 3. Value decay - not transferring the value to the business. This workshop will explore methods and techniques for linking the business case with project output delivery to realise business benefits and value from project investments.

TRANSCRIPT

Page 1: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

Value destruction: why most projects fail to realize the benefits used to make the business case for

change (and how to address it)

Matt WilliamsManaging DirectorConnexion Systems

Page 2: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

Provider of enterprise systems designed to improveproject success rates and maximize business value

Connexion Systems practice areas:

• Benefits Realisation Management

• Project Portfolio Management

• Project Investment Management

• Best Practices (PRINCE2, MSP, P3O)

• Project Controls (Schedule, Earned Value)

Enterprise Systems = People + Process + Tools

ABOUT CONNEXION SYSTEMS

Page 3: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

SOME OF OUR CUSTOMERS

Page 4: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

“A measurable improvement resulting from an outcome perceived as an advantage by one or more stakeholders”.

-UK Government Cabinet Office

“A business outcome that delivers value to the organisation.”

-NSW Department of Finance & Services

BENEFITS DEFINED

Page 5: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

“The identification, definition, tracking, realisation and optimisation of benefits at initiative and portfolio level.”

- Steve Jenner, Managing Benefits (APMG)

“The benefits realisation approach is used to determine whether a program has produced the value claimed in the business case. It is an approach that enables key stakeholders to clearly measure the effectiveness of the program by focussing on business metrics, rather than just program/project metrics.”

- Deloitte

BENEFITS MANAGEMENT DEFINED

Page 6: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

WHY NOW?

Benefits Realisation is not a new concept

So why is there so much interest right now?

Uncertain economic times

Shrinking Budgets

Demanding Customers

Globalisation

Mean we need to get projects right the first time

Page 7: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

WHAT’S WRONG WITHTHE STATUS QUO?

Page 8: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

WHAT THE ANALYSTS SAY

“The 2014 Global PPM Survey illustrates that there is often a disconnect between the Executive Team and PMs” – PwC

Page 9: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

PROGRAM MANAGEMENT LIFECYCLE

Planning Delivery Realisation

Program Management

Value Exaggeration Value DecayValue

Destruction

Page 10: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

Value exaggeration

Page 11: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

VALUE EXAGGERATION

Cost Matching

Optimistic assumptions

Valuing Non-financial benefits (eg time saved per transaction)

Double Counting

Cost of Money

Risk weighting

Difficult to measure whether outcomes have been achieved

Page 12: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

Value Destruction

Page 13: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

VALUE DESTRUCTION

• Focus on schedule and cost not value

• Not linking delivery to value creation

• Measuring and tracking assumptions

• Not confirming hypothesis made

• Decision makers need to know ALL impacts of decisions

Page 14: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

Value Decay

Page 15: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

VALUE DECAY

• Not transferring the value to the business

• Once program is complete, stop measuring

• Who measures?

• Double-double counting (future programs steal value)

• Corrective actions may be required

Page 16: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

Project Benefits

PROJECT TRANSITION PROCESS

Page 17: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

WHAT IS THE PROBLEM?

Traditional approach is: Define the business case, Get approval and funding, Hand over to the project delivery team Monitor progress Receive the finished product

Page 18: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

SO WHO IS RESPONSIBLEFOR DELIVERING VALUE?

Either:a) the project/programme is made responsible for benefit realisation, orb) No-one is!

Project and Programme managers are focussed on delivery, not business benefitsTime/Cost/Quality are their measures of success

Page 19: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

SO HOW DO WE MAXIMISE VALUE?

PEOPLE - Create an appropriate organisational structure

PROCESS - Develop and apply a consistent approach across all projects/programmes in the organisation

TOOLS - Implement supporting tools appropriate for the size and maturity of the organisation

Page 20: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

BRM PROCESSES

There are many different process descriptions available

All have one thing in common:

It’s a feedback loop;

not a ‘one-off’ step (after project delivery)

Page 21: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

BRM PROCESS: MANAGING BENEFITS

Page 22: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

BRM PROCESS: CRANFIELD

Page 23: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

BRM PROCESS: CONNEXION

Stakeholders

Benefits

Sizing

Timing

Value (NPV)

Deliver

Measure

Report

Corrective

Action

Page 24: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

Benefits Identify Plan Monitor Evaluate Monitor

Programme Definition Delivery

Project Initiation Delivery

Realisation

CONNEXION PROCESS IN CONTEXT

Page 25: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

CONCLUSION

Planning Delivery Realisation

Program Management

• Engage with all stakeholders

• Create realistic, measurable business case

• Plan ALL work, not just project work

• Transfer responsibility (VMO?)

• Have mechanism to take corrective actions when required

• Continue measuring until stabilised

• Start measuring as soon as possible

• Report benefit progress and forecasts in status reports

• Change requests must include the benefit impact

Page 26: Value destruction: why most projects fail to realise the benefits used to make the business case for change (and how to address it)

Matt Williams PMP, MAIPM

Managing Director

Connexion Systems Pty Ltd

E: [email protected]

M: +61 414 847 040

www.connexion.com.au

QUESTIONS?