value chain session presentation afzaal malik coca cola
TRANSCRIPT
SUSTAINABLE GROWTH
PEOPLE
PLANETPROFIT
PARTNERS PORTFOLIO
Manifesto for Growth
PEOPLE
Employer of Choice in Every Country in Which We Operate
PLANET
A Recognized Global Leader in CSR -Responsible Global Citizen that Makes a Difference
PORTFOLIO
Double the Value of Trademark Coca-Cola; Grow rest of Portfolio to Comparable Size
PARTNERS
World’s Most Respected, Preferred and Trusted Global Partner
PROFIT
Top 3 Total Return to Shareholders
Highly Restricted
The Health of Our Business Depends On the Health of Communities in Which We Operate
“Our support for the United Nations Global Compact is a formal expression of The Coca-Cola Company’s commitment to conduct our business with the utmost respect for universal principles around human rights, workplace standards, responsible environmental practices and anti-corruption”.
Neville Isdell, March 8, 2006
h m申美申美
AGL - UAE & OMAN
We have a diverse and vibrant bottling system
Four Top to Top Bottlers are UNGC signatories
Bottler Investment GroupBottler Investment Group
Latin AmericaBrazil (2 Bottlers)Uruguay
Latin AmericaBrazil (2 Bottlers)Uruguay
Europe & Middle EastGermany, Norway & SwedenUAE, Oman, Bahrain, Qatar,Pakistan
Europe & Middle EastGermany, Norway & SwedenUAE, Oman, Bahrain, Qatar,Pakistan
AfricaEgyptZimbabweScarlett, S.A.
AfricaEgyptZimbabweScarlett, S.A.
South AsiaIndiaPhilippinesSingapore
South AsiaIndiaPhilippinesSingapore
North AmericaPhiladelphiaNorth AmericaPhiladelphia China
CCCILShanghai
ChinaCCCILShanghai
Strategic Investments in Key Global Bottling PartnersStrategic Investments in Key Global Bottling Partners
36%
40%
24%
32%
% of 2005 UC Volume
EquityInvestments
% KOOwnership
4 Largest Public Bottlers
25%
10%FoodService &Finished Goods
Other Equity/ Cost Investees
38%
20%
CBOs 7%
IndependentBottlers
4 Largest Public Bottlers
Confidential
Today our Customers are managed by our Today our Customers are managed by our bottlers and 3 Company Groupsbottlers and 3 Company Groups
GCCL EUG CCNA
Wal-Mart7-ElevenCostco
IGAExxonMobil
ChevronDomino’s
CarrefourMetroAholdTescoRewe
CasinoCompassDelhaize
McDonald’sBurger King
Subway
AuchanLIDL
TengelmannSPARShell
SodexhoBP
…with strong linkage to Home Market customer leaders (i.e., Wal-Mart in CCE/CCNA, Carrefour in CCE/EUG)
…and strong alignment and partnership with Bottlers in all geographies
The reporting standard
• Multi-stakeholder process and independent institution • Develops globally applicable Reporting Guidelines• Collaborates with the UN Environment Programme &
the Global Compact• Non-profit; funded by organizational stakeholders• Representatives from business, accountancy,
investment, environmental, human rights, labour
• Endorsed by stakeholders– "A company’s GRI report should be the first place investors
and research institutions consult for information." Joint statement by 18 SRI firms, $230 billion in assets, 2004
• Adopted by over 700 organizations – and growing
• 92% of Top 100 reporters use GRI
COP Helps Build Momentum
0
10
20
30
40
50
60
70
80
90
100
2005 2006 2007 2008 2009 2010
% o
f Sys
tem
Vol
ume
Rep
ortin
g
CCHBC
EU GroupCBOs
1st SystemReport
Full System
Reporting
SABMillerCCE
FEMSA
Coca-Cola’s Challenges and Opportunities
• “Not invented here”• “Less is more”• Centralized vs.
Decentralized– “Think Local, Act Local”
• Energize our System, Engage our People, Enhance our Reputation– 75% bottlers 2008– Customers 2009
• Define common language– Franchise leadership– Capability – Empower engagement
• Incentivize and measure– KPIs– Chairman’s Cup– Competition
Local Network Challenges and Opportunities
• “I’m only here because HQ told me”
• “What can you do for me?”
• “How much will this cost me?”
• “What have you done for me lately?”
• Differentiate and define the unique selling point
• Understand agendas– water stewardship– sustainable packaging– efficient energy use– workplace rights– health and wellness– Locally relevant initiatives
• Showcase best practice
• Help build scale
• Use the UNGC “brand”and its convening power