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Value chain Analysis and Identification of potential interventions Oromia Regional State

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Value chain Analysis and Identification of potential interventions. Oromia Regional State. Group members. 1. Ato Tadesse Kudhema 2. Ato Seyoum Etana 3. Dr. Amenu Oljira 4. Ato Awol Sultan 5. Ato Tesefaye Moreda 6. Dr. Bultuma Keno 7. Dr. Tilahun Geleto 13. Dr. Ephrem Tesema. - PowerPoint PPT Presentation

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Page 1: Value chain Analysis and Identification of potential interventions

  

Value chain Analysis and Identification of potential interventions

Oromia Regional State

Page 2: Value chain Analysis and Identification of potential interventions

Group members 1. Ato Tadesse Kudhema

2. Ato Seyoum Etana

3. Dr. Amenu Oljira

4. Ato Awol Sultan

5. Ato Tesefaye Moreda

6. Dr. Bultuma Keno

7. Dr. Tilahun Geleto

13. Dr. Ephrem Tesema

Page 3: Value chain Analysis and Identification of potential interventions

Group members

8. Ato Edossa Etissa

9. Ato Abera Ketema

10. Ato Andarge Senbeta

11. Ato Nigatu Alemayehu

12. Dr. Abule Ebro

Page 4: Value chain Analysis and Identification of potential interventions

A. Dairy

I. Break up the value chain into its constituent parts/stages

1.1. Input supply• Heifers (Local and cross-bred)• Feed (cut and carry, concentrate, crop residues, urea molasses, and etc )• Chopper• Feeding and water troughs• Drugs, vaccines and veterinary facilities• Finance/Credit service• Milking equipments and utensils

Page 5: Value chain Analysis and Identification of potential interventions

A. Dairy1.2. Production

• Management (Shelter, health, feeding, breeding)

• Milk quality

1.3. Transportation

1.4. Storage

1.5. Processing/Packing (Cheese, Butter and Ergot)

1.6. Marketing

Collection centers

Market information

Selling price

Market infrastructure

Quality and standards

Page 6: Value chain Analysis and Identification of potential interventions

A. DairyII. Identify the functions of the chain actors at the different stages

2.1. Producers ( Produce milk and milk products)

Small holder farmers (Producers,

Cooperatives (Producers, milk collection,

2.2. Input suppliers (supply of inputs)

– Private

– Livestock Agency

– Research centers (Not continuous)

– EMDTI (Not frequently)

– Universities (Not frequently)

– NGOs (Not frequently)

Page 7: Value chain Analysis and Identification of potential interventions

A. Dairy– Smallholders

2.3. Processors

– Private

– Cooperatives`

– Smallholders (Cheese, Butter)

2.4. Marketing

– Private (produce/process/collect/process)

– Cooperatives

– Retailers (Hotels, restaurants, cafeterias,

– Whole sellers (Butter)

Page 8: Value chain Analysis and Identification of potential interventions

A. Dairy

III. Identify the services provided and the services providers at each stage of the chain

3.1. Services provided

• Veterinary service

• Genetic material (AI service, Bull and etc)

• Extension service (field-day and advisory)

• Credit service

• Capacity building (education, short term training, tour, on job training )

•  

Page 9: Value chain Analysis and Identification of potential interventions

A. Dairy3.2. Service providers

• Public

– Livestock Agency

–NVI

– Sebata Laboratory

– EMDTI

–Oromia ARI

– EIAR

– FVM (Addis Ababa University)

–Universities

–Others

• Community AI technicians (Arsi zone, East Shewa, etc)

• Private sector

• NGO

•  

Page 10: Value chain Analysis and Identification of potential interventions

A. Dairy

IV. Develop a vision/model of the value chain

“If you don’t know where you are going, any road will take you there”

 Vision: Improved/increased production and productivity of

dairy farms of small holder farmers (Male and Female household) that increase the economic benefits and livelihoods through proper value chain on sustainable natural resource basis.

•  

Page 11: Value chain Analysis and Identification of potential interventions

A. Dairy

Enhancing the production and productivity of dairy cattle

– Local from 1.5 to 3.25 litres/cow/day

– Cross from 8.2 to 12 litres/cow/day

Page 12: Value chain Analysis and Identification of potential interventions

Actor VisionInput supplier Provision of inputs in the required quantity, quality,

affordability and timely for the value chain system

Provide quality and quantity inputs timely which will satisfy the target groups

Market infrastructure (To establish sustainable market for the smallholder farmers

Service providers Effective and efficient service delivery system on sustainable base in the value chain system

The private sector should be ready to provide services in accordance with the needs of dairy farmers

Empowerment of the private sector through proper policy and strategy in accordance with the needs of dairy farmers

Page 13: Value chain Analysis and Identification of potential interventions

A. Dairy

• V. Identify constraints and opportunities and opportunities to realize the vision

5.1. Constraints

•  5.1.1. Input

– Shortage of improved dairy cattle (Local and improved)

– Shortage of feed in quantity and quality (Basic seed, timely,

– Shortage of veterinary inputs (drugs, vaccine, equipment and etc)

– Shortage of genetic materials (AI, bull service, liquid nitrogen, semen, etc)

– Shortage of milking utensils/equipment

 

Page 14: Value chain Analysis and Identification of potential interventions

A. Dairy

5.1.2. Production

– Poor husbandry and management (Shelter, health, feeding, breeding, Milk quality and etc)

 5.1.3. Shortage of Transportation (Standard vehicle shortage,

5.1.4. Shortage of storage (Cooling) facilities

5.1.5. Shortage of Processing/Packing materials

5.1.6. Marketing (shortage of

• Collection centers

• Market information

• High cost of inputs (Unfair selling price)

• Market infrastructure

• Poor Quality and lack of proper standards• Less involvement of cooperatives in

Page 15: Value chain Analysis and Identification of potential interventions

A. DairyShortage of skilled manpower

5.2. Opportunities

– Policy and strategy– Demand– Income growth of consumers

VI. Identify the required knowledge and capacities to realize the vision

• AI, cooperatives, finance, credit, service, skilled manpower, training and education, facilities (field and laboratory), transportation and storage, updated market information and etc)

 

Page 16: Value chain Analysis and Identification of potential interventions

A. Dairy

VII. Identify the required services to realize the vision

Services

Indicated on above

VIII. Identify the required enabling environment conditions to realize the vision

 • Policy and strategy• Responsibility and commitment• Expansion of infrastructure

Page 17: Value chain Analysis and Identification of potential interventions

B. Poultry

I. Break up the value chain into its constituent parts/stages

1.1. Input supply

• Chicken (day old, layer and broiler)

• Feed (Concentrate, )

• Drugs, vaccines and veterinary facilities

• Finance/Credit service

• Poultry equipments like waterer, feeder, brooder, incubator, and etc

1.2. Production  

• Management (Shelter, health, feeding, parent stock, egg and meat quality)

Page 18: Value chain Analysis and Identification of potential interventions

B. Poultry

1.3. Transportation

1.4. Storage

1.5. Processing/Packing (Dressing,

1.6. Marketing– Market information

– Selling price

– Market infrastructure

– Quality and standards

Page 19: Value chain Analysis and Identification of potential interventions

B. Poultry

II. Identify the functions of the chain actors at the different stages

2.1. Production

– Small holder farmers (Producers,

– Cooperatives (Producers,

2.2. Input suppliers– Private

– Livestock Agency

– Research centers (Not continuous)

– Universities (Not frequently)

– NGOs (Not frequently)

– Smallholders

Page 20: Value chain Analysis and Identification of potential interventions

B. Poultry

2.1.4. Processors

– Private

– Cooperatives (Non existent)

2.1.5. Marketing

– Private

– Cooperatives

– Retailers (Hotels, restaurants, cafteria

– Whole sellers (egg, chicken)

III. Identify the services provided and the services providers at each stage of the chain

 

Page 21: Value chain Analysis and Identification of potential interventions

B. Poultry

3.1. Services provided

 

• Veterinary service

• Genetic material (chicken)

• Extension service (field-day, advisory)

• Credit service

• Capacity building (education, short term training, tour, on job training )

Page 22: Value chain Analysis and Identification of potential interventions

B. Poultry3.2. Service providers

3.2.1. Public

– Livestock Agency

–NVI

– Sebata Laboratory

–Oromia ARI

– EIAR

–Universities

–Others

3.2.1. Private sector

3.2.3. NGO

Page 23: Value chain Analysis and Identification of potential interventions

B. Poultry

IV. Develop a vision/model of the value chain

 

Improved/increased production and productivity of poultry farms

of small holder farmers (Male and Female household) that

increase the economic benefits and livelihoods through proper

value chain with a balanced supply of cereal production (Human

competition).

• Local from 50 to 70 eggs/year/chick

• Exotic from 140 to 280 eggs/year /chick

 

Page 24: Value chain Analysis and Identification of potential interventions

Actor VisionInput supplier Provision of inputs in the required quantity, quality,

affordability and timely for the value chain system

Provide quality and quantity inputs timely which will satisfy the target groups

Market infrastructure (To establish sustainable market for the smallholder farmers

Service providers Effective and efficient service delivery system on sustainable base in the value chain system

The private sector should be ready to provide services in accordance with the needs of poultry farmers

Empowerment of the private sector through proper policy and strategy in accordance with the needs of poultry farmers

Page 25: Value chain Analysis and Identification of potential interventions

B. Poultry

V. identify constraints and opportunities and opportunities to realize the vision

5.1. Constraints

5.1.1. Input

– Shortage of improved parent stock, day old chick, pullets, broiler and layers

– Shortage of feed in quantity and quality ( timely,

– Shortage of veterinary inputs (drugs, vaccine, equipment and etc)

– Shortage of poultry equipments

Page 26: Value chain Analysis and Identification of potential interventions

B. Poultry5.1.2. Production

– Poor husbandry and management (Shelter, health, feeding, breeding, quality and etc)

5.1.3. Mode of transportation

5.1.4. Shortage of storage (chilling and Cooling) facilities

5.1.5. Shortage of Processing/Packing materials

5.1.6. Marketing

–Collection center (Lack)

– Market information (Shortage)

–High cost of inputs

– Market infrastructure (lack)

– Poor Quality and lack of proper standards

– Less involvement of cooperatives

• Shortage of skilled manpower

Page 27: Value chain Analysis and Identification of potential interventions

B. Poultry5.2. Opportunities

 

• Policy and strategy

• Demand

• Income growth of consumers

Page 28: Value chain Analysis and Identification of potential interventions

B. Poultry

VI. Identify the required knowledge and capacities to realize the vision

 Cooperatives, finance, credit, service, skilled manpower, training

and education, facilities (Field and laboratory), transportatio and

storage, updated market information and etc)

VII Identify the required services to realize the vision

• Services• Indicated on above

Page 29: Value chain Analysis and Identification of potential interventions

B. Poultry

• VIII. Identify the required enabling environment conditions to realize the vision

• Policy and strategy

• Responsibility and commitment

• Expansion of infrastructure

Page 30: Value chain Analysis and Identification of potential interventions

C. Apiculture• I. Break up the value chain into its constituent parts/stages

1.1. Input supply

• Bee Colony, Bee hive

• Feed (Bee forage)

• Drugs and veterinary facilities

• Finance/Credit

• Bee equipment and accessories

• Foundation sheet

1.2. Production

• Management (Shelter, health, feeding, Queen rearing and colony splitting)

• Honey, wax, pollen, propolis, bee venom quality

Page 31: Value chain Analysis and Identification of potential interventions

C. Apiculture

1.3. Transportation1.4. Storage1.5. Processing/Packing 1.6. Marketing– Collection centers–Market information– Selling price–Market infrastructure– Quality and standards

Page 32: Value chain Analysis and Identification of potential interventions

C. Apiculture

II. Identify the functions of the chain actors at the different stage

• 2.1. Producer – Small holder farmers (Producers,

– Cooperatives/Micro enterprises (Producers, honey and wax collection)

• 2.2.  Input suppliers– Private

– Livestock Agency

– Research centers (Not continuous)``

– Universities (Not frequently)

– NGOs (Not frequently)

– Smallholders

– MSE

Page 33: Value chain Analysis and Identification of potential interventions

C. Apiculture

2.1.4. Processors– Private

– Cooperatives

– Smallholders

2.1.5. Marketing

– Private (produce/process/collect/process)

– Cooperatives

– Retailers (Tej bête, cafeteria, Hotels, restaurants)

– Whole sellers (Honey and wax)  

Page 34: Value chain Analysis and Identification of potential interventions

C. Apiculture

  III. Identify the services provided and the services providers at each stage of the chain Services provided

3.1. Services provided

• Queen rearing and colony splitting• Extraction• Extension service (field day and advisory)• Credit service• Capacity building (education, short term training, tour, on job training )

Page 35: Value chain Analysis and Identification of potential interventions

C. Apiculture

3.2. Service providers

• Public

– Livestock Agency

–Oromia ARI

– EIAR

–Universities

–Others (Ethiopian bee keepers association)

• Private and cooperatives

• NGO

Page 36: Value chain Analysis and Identification of potential interventions

C. Apiculture

IV. Develop a vision/model of the value chain

 

Vision: Improved/increased production and productivity of Apiculture of small holder farmers (Male and Female household) that increased the economic benefits and livelihoods through proper value chain on sustainable natural resource basis.

 Enhancing the production and productivity of Apiculture

– Traditional hive 5 to 8 kg/hive

– Transitional 11 to 20 kg/hive

– Modern 25 to 40 kg/hive

Page 37: Value chain Analysis and Identification of potential interventions

Actor VisionInput supplier Provision of inputs in the required quantity, quality,

affordability and timely for the value chain system

Provide quality and quantity inputs timely which will satisfy the target groups

Market infrastructure (To establish sustainable market for the smallholder farmers

Service providers Effective and efficient service delivery system on sustainable base in the value chain system

The private sector should be ready to provide services in accordance with the needs of beekeepers

Empowerment of the private sector through proper policy and strategy in accordance with the needs of bee keepers

Page 38: Value chain Analysis and Identification of potential interventions

C. Apiculture

V. Identify constraints and opportunities and opportunities to realize the vision

5.1. Constraints

• 5.1.1. Input– Shortage of colonies, wax, – Shortage of feed in quantity and quality (Basic bee forage seed) 

– Absence of veterinary inputs and services–  Shortage of bee equipment (hives/accessories, foundation sheet   

•  5.1.2. Production

– Poor husbandry and management (Shelter, health, feeding,  , honey and wax quality  etc)

Page 39: Value chain Analysis and Identification of potential interventions

C. Apiculture

5.1.3. Shortage of storage, post harvest handling5.1.4. Shortage of Processing/Packing materials 5.1.5.  Marketing Constraints

– Collection centers

–Market information

–High cost of inputs (Unfair selling price)

–Market infrastructure do not have separate slot in the shops for the product

– Poor Quality and lack of proper standardization

– Less involvement of cooperatives in marketing

• Shortage of skilled manpower

• Environmental constraints: improper utilization of agro chemicals

Page 40: Value chain Analysis and Identification of potential interventions

C. Apiculture

5.2. Opportunities

Policy and strategy

Demand

Income growth of consumers

 VI. Identify the required knowledge and capacities to realize the vision

• Cooperatives, finance, credit service, linkage among chain actor, skilled manpower, training and education, facilities (Field and laboratory, transportation and storage, updated market information and etc)

Page 41: Value chain Analysis and Identification of potential interventions

C. Apiculture

• VII. Identify the required services to realize the vision

– Indicated on above

VIII. Identify the required enabling environment conditions to realize the vision

– Policy and strategy

– Responsibility and commitment

– Expansion of infrastructure

– Proper standardization and certification

Page 42: Value chain Analysis and Identification of potential interventions

D. BEEF

I. Break up the value chain into its constituent parts/stages1.1. Input supply

• Fattening (Bulls, steers, oxen, cows and etc)

• Feed (Cut and carry, concentrate, crop residues, and others)

• Chopper

• Drugs, vaccines and veterinary facilities

• Finance/Credit service

• Feeding, and water troughs and others

1.2. Production

• Management (Shelter, health, feeding, breeding

• Meat and hide quality

Page 43: Value chain Analysis and Identification of potential interventions

D. BEEF

1.3. Transportation, holding pens, trucking/treking routes 

1.4.Storage (Feed)1.5. Processing and Packing (Meat and hide)1.6. Marketing– Market information (Broker)

– Selling price (Low for the producer)

– Market infrastructure (Holding pens,)

– Quality and standards (Weight, age, sex)

 

Page 44: Value chain Analysis and Identification of potential interventions

D. BEEF

II. Identify the functions of the chain actors at the different stages

 2.1. Producers

– Small holder farmers

– Cooperatives/ME

2.2. Input suppliers

– Private

– NVI

– Livestock Agency

– Research centers (forage seed)

– Universities (forage seed)

– NGOs (Not frequently)

– Smallholders

Page 45: Value chain Analysis and Identification of potential interventions

D. BEEF

2.3. Processors

Private

Public

2.4. Marketing

Private (produce/process/collect/process)

Cooperatives

Retailers (Hotels, restaurants, cafeterias, butchers)

Whole sellers (East Shewa

 

III. Identify the services provided and the services providers at each stage of the chain

Page 46: Value chain Analysis and Identification of potential interventions

D. BEEF

3.1. Services provided• Veterinary service• Extension service (field day, advisory)• Credit service• Capacity building (education, short term training, tour, on job training )

3.2. Service providers

• Public

– Livestock Agency

–NVI

– Sebata Laboratory

– EMDTI

Page 47: Value chain Analysis and Identification of potential interventions

D. BEEF–Oromia ARI

– EIAR

–Universities (FVM, Jimma, Ambo, Adama)

–Others

• Private sector

• NGO

• Cooperatives

• Credit providers and micro-finance (e.g., Oromia cooperative

Page 48: Value chain Analysis and Identification of potential interventions

D. BEEF

IV. Develop a vision/model of the value chain

 • Vision: Improved/increased production and productivity of

beef by small holder farmers (Male and Female household) that increased the economic benefits and livelihoods through proper value chain on sustainable natural resource basis.

 

Enhancing the production and productivity of

• Dressing weight (kg) 110 to 120/animal

Page 49: Value chain Analysis and Identification of potential interventions

Actor VisionInput supplier Provision of inputs in the required quantity, quality,

affordability and timely for the value chain system

Provide quality and quantity inputs timely which will satisfy the target groups

Market infrastructure (To establish sustainable market for the smallholder farmers

Service providers Effective and efficient service delivery system on sustainable base in the value chain system

The private sector should be ready to provide services in accordance with the needs of beef cattle farmers

Enhancing the capacity of the private sector  in accordance with the needs of beef cattle farmers

Page 50: Value chain Analysis and Identification of potential interventions

D. BEEF

V. Identify constraints and opportunities and opportunities to realize the vision

5.1. Constraints

5.1.1. Input

Shortage of improved fattening

Shortage of feed in quantity and quality ( timely,

Shortage of veterinary inputs (drugs, vaccine, equipment and etc)

Shortage of feeding and water troughs, holding pens,

5.1.2. ProductionPoor husbandry and management (Shelter, health, feeding,

breeding, meat quantity and quality etc)

Page 51: Value chain Analysis and Identification of potential interventions

D. BEEF

5.1.3.Lack of suitable transportation system

5.1.4. Shortage of storage (Cooling) facilities

5.1.5. Shortage of Processing/Packing materials

5.1.6. Marketing (shortage of

– Holding pens

– Market information

– High cost of inputs

– Market infrastructure

– Poor quality and lack of proper standards

– Less involvement of cooperatives

Shortage of skilled manpower (e.g. meat inspectors)

Page 52: Value chain Analysis and Identification of potential interventions

D. BEEF

5.2. Opportunities

– Policy and strategy

– Demand

– Income growth of consumers

VI. Identify the required knowledge and capacities to realize the vision

AI, Cooperatives, finance, credit, service, skilled manpower,

training and education, facilities (Field and laboratory,

transportation and storage, updated market information and etc)

Page 53: Value chain Analysis and Identification of potential interventions

D. BEEF

VII. Identify the required services to realize the vision

Services

Indicated on above

 

VIII. Identify the required enabling environment conditions to realize the vision

• Policy and strategy

• Responsibility and commitment

• Expansion of infrastructure

Page 54: Value chain Analysis and Identification of potential interventions

E. Small ruminant

I. Break up the value chain into its constituent parts/stages

1.1. Input supply

• Meat shoat

• Feed (Cut and carry, concentrate, crop residues, and others)

• Chopper

• Drugs, vaccines and veterinary facilities

• Finance/Credit service

• Feeding, and water troughs and others

Page 55: Value chain Analysis and Identification of potential interventions

E. Small ruminant

1.2. Production

–Management (Shelter, health, feeding, breeding)

–Meat and skin quality

1.3. Transportation, holding pens, trucking/treking routes

1.4. Storage (Feed)

1.5. Processing and Packing (Meat and skin)

1.6. Marketing

Market information (Broker)

Selling price (Low for the producer)

Market infrastructure (Holding pens,)

Quality and standards (Weight, age, sex)

Page 56: Value chain Analysis and Identification of potential interventions

E. Small ruminantII. Identify the functions of the chain actors at the different stages

2.1. ProducersSmall holder farmersCooperatives/ME 

2.2. Input suppliers– Private

– NVI

– Livestock Agency

– Research centers

– Universities

– NGOs (Not frequently)

– Smallholders

Page 57: Value chain Analysis and Identification of potential interventions

E. Small ruminant

2.3.Processors

– Private

– Public

2.4. Marketing

Private (produce/process/collect/process)

Cooperatives

Retailers (Hotels, restaurants, cafeterias, butchers)

Whole sellers

Page 58: Value chain Analysis and Identification of potential interventions

E. Small ruminant

III. Identify the services provided and the services providers at each stage of the chain

3.1. Services provided

• Veterinary service

• Extension service (field day, advisory)

• Credit service

• Capacity building (education, short term training, tour, on job training )

3.2. Service providers

• Public– Livestock Agency

–NVI

Page 59: Value chain Analysis and Identification of potential interventions

E. Small ruminant

– Sebata laboratory

– EMDTI

–Oromia ARI

– EIAR

–Universities (FVM, Jimma, Ambo, Adama)

–Others

• Private sector

• NGO

• Cooperatives

• Credit providers and micro-finance (e.g., Oromia cooperative

 

Page 60: Value chain Analysis and Identification of potential interventions

E. Small ruminant

IV. Develop a vision/model of the value chain

Vision: Improved/increased production and productivity of small ruminants by small holder farmers (Male and Female household) that increased the economic benefits and livelihoods through proper value chain on sustainable natural resource basis

Enhancing the production and productivity of

– Sheep dressing weight (kg) 10 to 12/animal

– Goat Dressing weight (Kg) 9 to 11/animal

Page 61: Value chain Analysis and Identification of potential interventions

Actor VisionInput supplier

Provision of inputs in the required quantity, quality, affordability and timely for the value chain system

Provide quality and quantity inputs timely which will satisfy the target groups

Market infrastructure (To establish sustainable market for the smallholder farmers

Service providers

Effective and efficient service delivery system on sustainable base in the value chain system

The private sector should be ready to provide services in accordance with the needs of small ruminant farmers

Enhancing the capacity of the private sector in accordance with the needs of small ruminant farmers

Page 62: Value chain Analysis and Identification of potential interventions

E. Small ruminantV. Identify constraints and opportunities and opportunities to

realize the vision

5.1. Constraints

5.1.1. Input

Shortage of improved fattening shoats

Shortage of feed in quantity and quality ( timely,

Shortage of veterinary inputs (drugs, vaccine, equipment

Shortage of feeding and water troughs, holding pens,

5.1.2. Production

– Poor husbandry and management (Shelter, health, feeding, breeding, meat quantity and quality etc)

Page 63: Value chain Analysis and Identification of potential interventions

E. Small ruminant

5.1.3. Lack of suitable transportation system

5.1.4. Shortage of storage (Cooling) facilities

5.1.5. Shortage of Processing/Packing materials

5.1.6. Marketing (shortage of

– Holding pens

– Market information

– High cost of inputs

– Market infrastructure

– Poor quality and lack of proper standards

– Less involvement of cooperatives

Page 64: Value chain Analysis and Identification of potential interventions

E. Small ruminant

Shortage of skilled manpower (e.g. meat inspectors)

 

5.2. Opportunities

 

Policy and strategy

Demand

Income growth of consumers

Page 65: Value chain Analysis and Identification of potential interventions

E. Small ruminant

VI. Identify the required knowledge and capacities to realize the vision

 

• AI, Cooperatives, finance, credit, service, skilled manpower, training and education, facilities (Field and laboratory, transportation and storage, updated market information and etc)

 

VII. Identify the required services to realize the vision

• Indicated on above

Page 66: Value chain Analysis and Identification of potential interventions

E. Small ruminant

VIII. Identify the required enabling environment conditions to realize the vision

– Policy and strategy

– Responsibility and commitment

– Expansion of infrastructure