UX Axioms & Other Observations

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For an updated version of this talk see http://www.slideshare.net/eadahl/ux-axioms-26-principle-to-drive-better-product-design or http://www.uxaxioms.com/ This talk was given to the IxDA Grand Rapids meeting on December 11, 2012. It is an initial exploration of axioms and observations that are relevant to UX Design. These 50 Axioms are a exploration into the UX space building off the successful Design Axioms we (Involution Studios) have already created - http://designaxioms.com/ This presentation will evolve. Some axioms will die, some new ones will be born and the rest will recombine to take new forms. As the number of axioms shrinks, stories will be added to illuminate and highlight the axiom in the real world. I would love your critical feedback and critique as these evolve. Thanks you to the Grand Rapids IxDA for inviting me to speak and allowing me to explore this new space with them.

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  • 1. IxDA Grand Rapids | Hosted by Mutually HumanErik DahlUX AXIOMS AND OTHER OBSERVATIONS

2. About MeErik Dahl of Involution Studios, Columbus @eadahl @goinvo #UXaxioms 3. About this Talk:UX AXIOMS AND OTHER OBSERVATIONS @eadahl @goinvo #UXaxioms 4. AXIOM No.01 ITS ALL ABOUT PEOPLE;ITS NOT ABOUT THE OBJECTOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 5. "Our goal as designers of this thing, should not beto have this object be an end in itself. Happinessisnt going to come from engaging in this new pieceof software. If by using this product, or owning thisproduct, or coming into contact with this product,you see it as a window through which you engagemore meaningfully with life then I think wevedone the right thing. But you notice where that putsthe emphasis, the emphasis is not on the product.The product becomes like a hole that you lookthrough. Its a very zen kind of notion. It is in itstransparency that it fulfills its function." -Joe BallayOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 6. AXIOM No.02 HAVE HUMILITY; BE HUMANE; AND DESIGN FROM APLACE OF EMPATY;OFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 7. AXIOM No.03UX IS NOT JUSTABOUT GIVING PEOPLE WHATTHEY WANTOFFICIAL PRESENTATION:GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONS DECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 8. AXIOM No.04YOU CANT TRUST WHATPEOPLE SAY; YOU NEEDTO VALIDATE THROUGHOBSERVATION.OFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 9. AXIOM No.05REDUCE THE BARRIER BETWEEN PEOPLE AND DATA, AND BETWEEN PEOPLE ANDINFORMATIONOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 10. AXIOM No.06PAY ATTENTION TO ALL THREE VECTORS OFSPACE, WEIGHT,& TIME.OFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 11. AXIOM No.07 DESIGN DOESNTSTART OR END WITH THE PIXELOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 12. AXIOM No.08 UX DESIGN IS AN ENGAGEMENT INSYSTEMS THINKINGOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 13. AXIOM No.09EVERYTHING ISDESIGNED AND EVERYTHING IS ADESIGN CHALLENGEOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 14. AXIOM No.10GIVE IT A NAME & IMBUE IT WITHMAGICAL POWERSOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 15. AXIOM No.11STORIES ARE THE WAYWE UNDERSTANDOURSELVES ANDTHE WORLDOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 16. AXIOM No.12 DEVELOP YOURCOMMUNITY; YOU ARE NOTHING WITHOUT YOUR COMMUNITYOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 17. AXIOM No.13 KNOW YOUR MATERIALITY: PEOPLE, TECHNOLOGY, BUSINESS, AESTHETICSOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 18. AXIOM No.14MAKENON-ARBITRARY DESING DECISIONSOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 19. AXIOM No.15UNDERSTANDCULTURE ANDCONTEXTOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 20. AXIOM No.16CREATE AND CLOSE FEEDBACK LOOPSOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 21. AXIOM No.17 GET COMFORTABLE WITH AMBIGUITY; UX DESIGN IS FULL OF ITOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 22. AXIOM No.18EXPLORE ANDUNDERSTAND YOUR EMOTIONS AND THOSEYOU ARE DESIGNING FOROFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 23. AXIOM No.19 MAKE STUFF; AND THEN KILL ITOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 24. AXIOM No.20 DEFINE A PRODUCT VISION ANDTHEN USE IT TO DRIVE DECISIONSOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 25. AXIOM No.21STAY LEAN AND FLEXIBLE; SOLVE THE PROBLEM IN FRONT OF YOU NOT THEONE BEHIND YOUOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 26. AXIOM No.22DRIVE TO THE WHY;DONT STOP ATTHE SYMPTOMOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 27. AXIOM No.23PAY ATTENTION TOLIFECYCLES AND NOT JUSTKEY MOMENTSOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 28. AXIOM No.24TAME COMPLEXITYDONT ABOLISH ITOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 29. AXIOM No.25 WHAT IF YOU THOUGHT OF THE PERSON USINGYOUR PRODUCT AS ACOLLABORATOROFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 30. AXIOM No.26 THE THREE-LEGGED STOOL OF DESIGN: PREPARATION,EXECUTION & REFLECTIONOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 31. AXIOM No.27GET STARTED NOW; DO SOMETHINGOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 32. AXIOM No.28EXPOSE AND CHALLENGE ASSUMPTIONSYOUR OWNAND OTHERS; CREATEHYPOTHESES TO TESTASSUMPTIONSOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 33. AXIOM No.29 BE CURIOUS AND CONSTANTLY EXPOSEYOURSELF TO THE WORLDOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 34. AXIOM No.30BE WILLING TOEXPERIMENT AND FAIL;BUT LEARN FROM YOURMISTAKESOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 35. AXIOM No.31CREATE YES ANDOPPORTUNITIES; DONT ALWAYS ASSUME EITHER OROFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 36. AXIOM No.32STRIVE FOR NOTHINGLEFT TO TAKE AWAY; RUTHLESSLY EDITOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 37. AXIOM No.33SEEK OUT ANDEXPLOIT PATTERNSOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 38. AXIOM No.34 THEORY ALLOWS YOU TOABSTRACT, GENERALIZE, AND APPLY PATTERNS TO NEWAND NOVEL SITUATIONSOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 39. AXIOM No.35REFRAME CONSTRAINTS ASFORCING FUNCTIONS ANDFIND FREEDOM IN THE STRUCTUREOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 40. AXIOM No.36THE DESIGNER AS FACILITATOR FIGURE OUT HOW TO CREATE SPACEAND STRIVE FOR THE ASYMPTOTE OF SHARED UNDERSTANDINGOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 41. AXIOM No.37SET AND MANAGEEXPECTATIONS. THIS APPLIESTO ANY INTERACTION WITHOTHER PEOPLE OR PRODUCTSOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 42. AXIOM No.38 HOLD AND EXPLORE THE BIG PICTUREAND THE DETAILSAT THE SAME TIMEOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 43. AXIOM No.39 UNDERSTAND HOW PEOPLE CREATE MEANING ANDDESIGN ARTIFACTS THAT WILL RESONATE AND GENERATEMEANINGOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 44. AXIOM No.40DESIGN FROM CURRENT ANDFOR IDEAL EXPERIENCES;EITHER ONE ALONE ISNT ENOUGHOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 45. AXIOM No.41DELIVERABLE DONT MATTER AS MUCHAS OUTCOMESOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 46. AXIOM No.42 CREATE MODELSNOT JUSTNARRATIVESOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 47. AXIOM No.43 CREATE MODELSNOT JUSTNARRATIVESOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 48. AXIOM No.44 ALLOW FOR REFLECTION TIMEOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 49. AXIOM No.45 FIND BRIGHT SPOTS ANDUNDERSTAND WHY THEY WORK AND HOW THEY CANBE APPLIEDOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 50. AXIOM No.46 RECOGNIZE WHEN YOUARE HAVING A UI CONVERSATION AND WHENIT SHIFTS TO A BUSINESS CONVERSATIONOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 51. AXIOM No.47EXTERNALIZE YOUR WORK FOR YOUR OWN COGNITIVE PROCESS AND TO PROMOTECOLLABORATION.OFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 52. AXIOM No.48TRUST IS FOUNDATIONAL TO INTERACTIONS; TAKERESPONSIBILITY, FOSTERTRUST AND RESPECT THE GIFTOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 53. AXIOM No.49 DEFINE THE PROBLEM ANDBUILD THE RIGHT THING;MAKE IT USEFUL AND MAKETHE WORLD A BETTER PLACEOFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 54. AXIOM No.50 ULTIMATELY, UX DESIGN IS AN ORIENTATION TOWARD REALITY AS OPPOSED TO A SET OF TOOLS, A PROCESS, OR ...OFFICIAL PRESENTATION: GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONSDECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI 55. THANKSOFFICIAL PRESENTATION:GRAND RAPIDS IXDA ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUSUX AXIOMS AND OTHER OBSERVATIONS DECEMBER 11, 2012 MUTUALLY HUMAN GRAND RAPIDS, MI