passion & entrepreneurial axioms
DESCRIPTION
Entrepreneurial Leadership and Product Axioms from 20+ years of experience building several successful ventures.TRANSCRIPT
1: It Takes Determination, Guts and All Your Resources !!!!!!2: Passion is the Fuel of Life !!!!!!!!3: The Mantras of Marketing !!!!!!4: It’s the Product Stupid !!!!!5: Mindset is Everything in Life !
Entrepreneurial START-UP AXIOMS
1: It Takes Determination, Guts and All Your Resources There is No Black Magic Speed Is Life Only an Idiot Runs Out of Fuel in an Airplane No Magic Wands Lady Luck Favors the Inventor !2: Passion is the Fuel of Life Passion is Pursuit Passion is Progression Passion is Taking Risk Passion is Performance Passion is Connecting Passion is Gravity Money Follows Passion !3: The Mantras of Marketing Your Culture is Your Brand Clarity Trumps Persuasion Make your Customers Hero's Think Like a Customer Repeat Customers Rock !4: It’s the Product Stupid Don’t Ask... Tell Polarize your Audience Don’t make me Think Delight your Apostles !5: Mindset is Everything in Life Live for the Now
It Takes Sheer Determination, Guts & All Your Resources
1 :
“There is no black magic to successfully build a company.
“Speed is Life
Only an idiot runs out of fuel in an airplane“
Image Credit:By SeLmAn pInArLI
“ Image Credit: Hryck
There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with Passion, Focus, Energy and Determination you WILL get there.
Oh and... Let’s not forget LUCK !
Lady Luck favors those who invent new ideas, not rules.“
Image Credit:!doug88888
2 :
Passion is The Fuel of Life.
Image Credit: questin
Passion is about Pursuit... !
Passionate people are driven to pursue and create.
“
Passion is about Progression... !
Passionate people constantly seek new challenges and opportunities, going to new levels, expanding potential.
“
Passion is about Risk-taking... !
Diminishing perception of risk and amplifies perception of reward. The only way to discover new things and explore.
“
Passion is about Performance... !
Passionate people have a clear sense of internally defined metrics
“
Passion is about Connecting... !
It leads us to seek out and connect with others sharing our Passion.
“
Passion is about Gravity... !
Passionate people are deeply creative in pulling in resources that will aide the pursuit. Beacons that attract others that share their passion.
“
Money follows passion— not the other way around.
“
Image Credit: BlakJakDavy
The Mantras of Marketing
3 :
Your culture is your brand.
Image Credit: TerryJohnston
Clarity trumps persuasion.“ Image Credit: fox_kiyo
Tweet Quote!
“Make the customer the hero of your story.
Image Credit: Fotographia Guerilla
Think like a customer.“
Image Credit: decafinata
Repeat Customers ROCK!“
Polarizing Inclusive
Product Continuum
Polarizing Inclusive
Coke, Pepsi, The Gap
Polarizing Inclusive
BMW, Apple, Harley, Gucci
Scale & Volume
Coke, Pepsi, The Gap
Polarizing Inclusive
BMW, Apple, Harley, Gucci
Premium Price Differentiated Product Intensity of Emotion
You’re Screwed Zone
Scale & Volume
Coke, Pepsi, The Gap
Apostle Buyer Prospect Skeptic Cynic
Apostle Buyer Prospect Skeptic Cynic
User Experience
Value Prop
Performance
Facts
Apostles are delighted
customer delight = delivered service - expected service need, desire, promises, want, quality, past performance, competition
D<E D>ED=E
delight = expectations
D<E D>ED=E
∆ customer delight
D<E D>ED=E
∆ customer delight
DELIGHT LEVELS
Keep promises Manage expectations Learn service recoveries
D<E D>ED=E
∆ customer delight
NEW DELIGHT LEVELS
Over time, it’s more difficult to deliver delightful services.
PREVIOUS DELIGHT LEVELS
“Good is the enemy of great... The vast majority of good companies remain just that—good, but not great.
Image Credit: Charles Haynes
Jim Collins Author of Good to Great
Tweet Quote!
It’s the Product Stupid... !
You don’t buy a jack knife if you need a screwdriver
Image Credit: AJC1
4 :
You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
Image Credit: Kevin N. Murphy
Steve Jobs CEO, Apple
Awesome Design Creates Repeat Customers“
Frank Lloyd Wright Johnson Wax writing desk, 1939
1,500 decisions/sec
0 10,000
Driving experience in hours
1 hour 10 100 1000
Veteran !!!Nimble !Capable !!Hazard
turn righthonk here
turn on headlights
Explicit instruction = drive myself to the funny farm.
turn on hazard lights
radio channel up channel down
Beginners aren’t beginners for long.
Don’t Make Me Think = fabulous mantra. !
Works most of the time. It should just feel right. !
.... but not always true.
“
vs vs
Opening a beer, $ from an ATM, finding music on an ipod
Time
Writing, image editing, flying a tactical jet, farming, building a great company
?? Parenting
WTF am I doing??
Beginner
Expert
Intermediate
“It has to be easy.” “Noobs need to instantly get it.” “No learning curve.”
Beginner
Expert
Intermediate
Time
Most of the things worth doing, require learning, effort, and our time.
More powerful rewards
Make a service ROCK: !
for the repeat, more experienced user, !
for the novice, and finally !
for the inexperienced user.
1st
2nd
3rd
Using this order = designing products that will pass the test of time
HECKEL, HERASIMCHUK, TUFTE
Repeat customers ROCK! !
polarize your audience delight your apostles design for intermediates first design multiple paths through a service
Those who build and perpetuate mediocrity… are motivated more by the fear of being left behind.“
Jim Collins Author of Good to Great
Take the Zen mindset“Image Credit: stockerre
Live in the Now, the journey matters not the destination.
Karma...
