UX AND THE PRODUCT MANAGER EVA KANIASTY / UX CONSULTANT @KANIASTY
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A LITTLE KNOWLEDGE
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1. METHODS 2. PROCESS 3. MINDSET
METHODS
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MARKET RESEARCH OR USER RESEARCH?
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MARKET RESEARCH LARGE SAMPLES STATISTICS DEMOGRAPHICS ATTITUDES/OPINIONS
QUANTITATIVE + QUALITATIVE
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USER RESEARCH SMALLER SAMPLES GOALS AND NEEDS BEHAVIORS
QUALITATIVE + QUANTITATIVE
UNDERSTANDING USERS7
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FOCUS GROUP | USABILITY TEST SURVEY | ONLINE TESTING
ONE METHOD MADNESS LET’S USABILITY TEST IT! LET’S WIREFRAME IT!
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USER FEEDBACK METHODS MODERATED TESTING UNMODERATED TESTING COLLABORATIVE WORKSHOPS USER INTERVIEWS USER WORKSHOPS FIELD RESEARCH 5 SECOND TEST TREE TESTING CARD SORTING PREFERENCE TESTING DIARY STUDIES VISUAL SURVEYS
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UX DESIGN METHODS DESIGN WORKSHOPS PROTOTYPING SKETCHING WIREFRAMING SITE MAPPING JOURNEY MAPPING PERSONAS SCENARIOS USER WORKFLOWS AFFINITY DIAGRAMMING …+ 100 OTHER VISUAL THINKING METHODS