using web 2.0 tools to drive take-up and engagement
DESCRIPTION
Presentation at SOCITM Website Take-Up Seminar in London, 2 June 2009TRANSCRIPT
Using Web 2.0 tools to
drive take-up and engagement
Simon Wakeman
Head of Marketing
SOCITM
2 June 2009
social media
PARTICIPATION
it’s about…
council
residents
publisher vs audience
OPENNESS
it’s about…
CONVERSATIONS
it’s about…
council
residents
two-way conversations
council
residents
two-way conversations
COMMUNITIES
it’s about…
CONNECTIVITY
it’s about…
Screenshot of links, resources,people
PEOPLE
it’s about…
BE AWARE & READY
1.
•map the local online community
•monitor for key issues
• broader models for delivery?
• online networking
external
• skillsets and responsibilities
• organisational culture
• policies and processes
• look for advocates
internal
PARTICIPATE
2.
• respond and engage online
• signpost online services
CREATE AND SHARE
3.
• use social media channels
Medway
Council
100
Medway
Council
RSPB
100
765
Medway
Council
RSPB
SCC
100
765
478
Medway
Council
RSPB
SCC
100
765
478
1243 people
Medway
Council
RSPB
SCC
• be where your residents are
•make clear links to online services
COUNCIL WEBSITES AND BEYOND
4.
• is the website social-media ready?
• think beyond the website
• need to deploy rapidly
this is about more than driving
traffic to council online services
think more about deeper engagement
than one-off transactional website use
fundamental change in relationship
between people and local government
+44 (0) 7771 701902
twitter: simonwakeman
www.simonwakeman.com/wts0609
Image credits: http://www.flickr.com/photos/mr_mo-fo/3570580386/
http://www.flickr.com/photos/adrianshort/1498875801/
http://www.zoomorama.com/2477f0e8b447bb6570493cdac464c41f
Others: iCrossing/Antony Mayfield:
http://www.icrossing.co.uk/fileadmin/uploads/eBooks/What_is_Social_Media
_iCrossing_ebook.pdf