publish. share your expertise. drive engagement
TRANSCRIPT
Maya Pope-ChappellEducation Editor
LinkedIn@mayaj
Publish. Share Your Expertise. Drive Engagement.
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Gain exposure for your thoughts and ideas
Build Influence
Share your expertise
Get feedback and engagement
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“When writing about pedagogy, I have found the LinkedIn platform to be thevery best. My messages have squarely reached my target audience.”Bala IyerBabson College Professor
“I probably get more engagement with readers than I have for any other outlets, even the NYTs.”Marybeth GasmanU Penn Professor
“We know current and prospective students, alumnae, parents, faculty and staff make use of LinkedIn, which is one reason I established a LinkedIn presence and share my views on education and careers.”Nancy GrayHollins University President
“I enjoy the challenge of thinking and writing on big topics in succinct ways without jargon”Geoffrey GarrettWharton Dean
What Academics Are Saying…
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Get An Editor’s Attention
• Timely topics
• ‘Breaking views’
• Unique Insights and perspectives
• Trends
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Ask Yourself....• Why am I writing this now?
• What knowledge, insight or expertise can I bring that no one else can?
• Do I have an opinion? What evidence can I use to support this viewpoint?
• Is there something everyone is talking about that I can incorporate?
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Best Practices
• Clear and clickable headline
• Attribution
• Compelling image
• Rich media
• Share
• Write often#inEDU16
How To Get Started
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How To Get Started
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Help curate your follower’s world by sharing photos, articles, ideas and more.
Share an Update
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Connect your Twitter account to LinkedIn
Share via Social Media
Tweet @LinkedInPulse for possible promotion
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For promotion consideration, use #EdInsights in the body of the post.
*Members who post own the rights to any original content they publish
Follow the Education Channel: https://www.linkedin.com/pulse/feed/channel/education
Contact me: [email protected]
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