using the internet for social change
DESCRIPTION
This slideshow presents a survey of affordable options for non-profit organizations to create solid communications and media. Several common resources are shared in the presentation. The slideshow was presented on January 28, 2010 at a Kansas City area food agency conference.TRANSCRIPT
- Tech on a Budget Workshop Matt Quinn, IT Manager January 28, 2010
- Tech on a Budget
- Agenda
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- Purpose of this workshop is to introduce you to resources to advance your groups cause
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- Align technology to your organizations strategy, operations, and communications
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- Affordable technology options for your non-profit:
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- Desktop Software & Shared Network Drive
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- Communications Tools web sites, social networking
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- Donor management system
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- Desktop Software
- Nonprofits need affordable desktop software
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- Desktop computer with Windows XP/Vista
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- Browser: Mozilla Firefox with Ad Block Plus
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- Internet security software Clamwin, Bitdefender
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- Desktop software options:
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- OpenOffice.org (freealways)
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- Microsoft Office (cheap for 501(c)3 on techsoup.org)
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- Graphics software options:
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- GIMP2, Inkscape, Scribus (freeand open source)
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- Adobe Design CS4 (pricey)
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- Resources Free Tech Stuff
- Free Software
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- Techsoup.org Nonprofits with 501(c)3 status eligible for greatly reduced desktop software
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- SourceForge.net open source
- Free Hardware
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- Computer Ministry offers FREE computers Windows XP with OpenOffice, Network Adapter
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- Call Meridee Jordan, Coord of Community Life at 913-671-2375 or [email_address]
- Resources More Free Stuff
- More Free Software Food Pantry Operations
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- http://webpages.charter.net/bobalston/nonprofit_food_pantry.htm
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- Email - [email protected]
- Free Experts KC IT Professionals (3000+) http://www.linkedin.com/groups?home=&gid=56696&trk=anet_ug_hm
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- KC IT Professionals Philanthropy
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- Group leverages the talent and generosity of a group of IT professionals to benefit non-profits
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- Allows local non-profits to do more with less
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- 3000+ Kansas City area IT professionals
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- Email KCITP2 Send a brief e-mail introducing your organization and what you need.
- Phone call Give them 30 minutes of your time on the phone to discuss your situation.
- Meeting Share with them the best ways for them to help you meet your goals.
- Review a detailed proposal for work.
- Shared Storage
- Nonprofits need to share key documents within your office and outside
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- Whats required?
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- Secured wireless or wired office network
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- Technology options:
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- WD MyBook World Edition ($200; Windows & Mac)
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- Google Docs (free)
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- Considerations: Security and Backup
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- Jumpstart your groups communication!
- Develop simple, consistent, clear methods of communicating with your members and supporters through one-way methods.
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- Email Lists Google Groups, Yahoo Groups
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- Web Events - Google Calendars
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- Web Sites
- How much time and money is involved?
- Resources Email
- Network for Good: The Nonprofit Email Marketing Guide, http://www.fundraising123.org/files/Nonprofit-Email-Marketing-Guide.pdf
- One Page Guide to Google Groups E-mail, http://www.timdavies.org.uk/2009/06/09/ one-page-guide-to-google-groups-e-mail-lists/
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- Interactive, two-way communication enabling groups to engage supporters.
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- Social Networks Facebook, Twitter, MySpace
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- Blogs
- Here Comes Everybody dont be afraid to try and fail
- Examples Social Media
- Twitter for fundraising
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- Tweetsgiving.org
- Facebook advocacy, fundraising
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- Causes
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- Facebook Birthdays
- Network for Good
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- Clearinghouse allows groups to receive donations
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- Charity Badges - GO TO SITE
- Twitter- Harvesters
- Facebook - HAIC
- Resources Social Media
- What is Facebook? Facebook 101: Ten Things http://www.infotoday.com/it/mar08/Krivak.shtml
- What is Twitter? http://jenuinejen.com/2008/04/29/twitter-for-dummies/
- The 3 Es of Twitter http://www.oldmedianewtricks.com/the-3-e-of-twitter/
- Blogging: An Introduction http://www.learnnc.org/lp/pages/730
- Media
- Dont wait for the news, make your own news!
- Use Internet tools to publish and distribute your own story or information.
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- Video sites YouTube, others
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- Photo sites Flickr, Picasa
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- Audio sites Libsyn, iTunes
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- Press Releases NowPublic, KC Star Press Central
- Media - YouTube
- http://www.youtube.com/harvesterskc
- Media - Flickr
- http://flickr.com/photos/austinfoodbank
- Build a Web Site
- Nonprofits that communicate with clients, financial donors, and volunteers need a web site to inform and engage .
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- Develop a communication plan first.
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- Web site options:
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- Build-your-own using DreamWeaver, FrontPage, or with Content Management System (Joomla, Drupal)
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- Web as a Service Wild Apricot, Nonprofit Soapbox
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- Does your web site need to integrate with a Donor System to track financial donors and volunteers?
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- Steps to Build a Web Site
- 1. Register Your Domain Name
- 2. Evaluate Your Needs
- 3. Pick a Web Development Tool or Service
- 4. Think About How You Will Integrate Your New Site with Your Existing Tools & Media
- 5. Recruit Web Experts, if Needed
- Resources Web Sites
- Tips for Designing (or Redesigning) a Nonprofit Web Site http:// www.techsoup.org/learningcenter/webbuilding/page11822.cfm
- A Nonprofits Guide to Building Simple, Low-Cost Websites http://www.techsoup.org/learningcenter/webbuilding/page11890.cfm
- Idealware: Comparing Lower-Cost Online Integrated Apps http://www.idealware.org/articles/low_cost_integrated.php
- Donor Management System
- Nonprofits that solicit from individuals, corporations, and foundations need software to manage donors & volunteers
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- Some nonprofits want to manage all communication with their constituents
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- Follow a guide for selecting a donor management system:
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- Start with an assessment of your organization
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- Work with an expert!
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- Resources Donors
- NPower Seattle Selecting Donor Management Software - http://www.npowerseattle.org/resources/ selecting-donor-management-software
- Idealware A Consumers Guide to Low Cost Donor Management Systems - http://www.idealware.org/low_cost_donor/download.php
- Questions?
- Matt Quinn
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- Twitter: twitter.com/jmq0004
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- Facebook: facebook.com/jmq0004
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- Blog: http://foundationjournal.blogspot.com