session #1 - using the internet for social change
DESCRIPTION
This slideshow provides a survey of Internet tools available to build an organization or a cause. E-mail lists and web sites represent the first generation of web resources. Learn how to quickly and cheaply set up the second generation tools for your organization. These tools include Twitter and Facebook, as well as blogs, video-sharing and photo-sharing sites. Empower your organization's supporters by giving them the means to participate online. Matt is a technology manager at Harvesters food bank in Kansas City and an activist working on social justice issues.Sign up for this course (id #2108A) on the Communiversity web site http://web2.umkc.edu/commu/default.asp. Costs for the two sessions is $14. The costs go to sustain the Communiversity networkTRANSCRIPT
USING THE INTERNET FOR SOCIAL CHANGE
Using the Internet for Social Change Session #1 – 2/23/10 - slide #2
AGENDA FOR COURSE
Session #1 – purpose of this session: Survey Resources to Strengthen Your
Group’s Cause Free Software, Hardware, Experts
Basic Communications Tools
Showcase Tools and New Media to Help Your Organization’s Communications New Communications Tools
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AGENDA FOR COURSE
Session #2 – purpose of this session: Showcase Successful (and Unsuccessful)
Social Media Efforts Fundraising, Events, and Campaigns
Affordable options for non-profits: Other Media – Photos, Videos, Audio, etc.
Web Content Management
Donor Management Systems
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DESKTOP SOFTWARE
Nonprofits need affordable desktop software Desktop computer with Windows XP/Vista
Browser: Mozilla Firefox with Ad Block Plus Internet security software – Clamwin, Bitdefender
Desktop software options: OpenOffice.org (free…always) Microsoft Office (cheap for 501(c)3 on techsoup.org)
Graphics software options: GIMP2, Inkscape, Scribus (free…and open source) Adobe Design CS4 (pricey)
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RESOURCES – FREE STUFF
Free Software Techsoup.org – Nonprofits with 501(c)3
status eligible for greatly reduced desktop software
SourceForge.net – open source
Free Hardware Village Computer Ministry offers FREE
computers. Call Stacy Fischer at 913-671-2334 or write [email protected]
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RESOURCES – MORE STUFF
More Free Software – Food Pantry Operationshttp://webpages.charter.net/bobalston/nonprofit_food_pantry.htm
Email - [email protected]
Free Experts – KC IT (3000 members)http://www.linkedin.com/groups?home=&gid=56696&trk=anet_ug_hm
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EXPERTS
KC IT Professionals Philanthropy Group leverages the talent and
generosity of a group of IT professionals to benefit non-profits
Allows local non-profits to do more with less
3000+ Kansas City area IT professionals
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KC IT PROS -- PROCESS
Send Email – Send a brief e-mail introducing your organization and what you need to Mike Gelphman - [email protected]
Phone call – Give them 30 minutes of your time to discuss your situation.
Meeting – Share with them the best ways to meet your goals.
Review a detailed proposal for work.
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STORAGE
Nonprofits need to share key documents within your office and outside
What’s required? Secured wireless or wired office network
Technology options: Google Docs (free)
WD MyBook World Edition ($200; Windows & Mac)
Security, Privacy and Backup
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BASIC COMMUNICATION
Jumpstart your group’s communication!
Develop simple, consistent, clear methods of communicating with your members and supporters through “one-way” methods. Email Lists – Google Groups, Yahoo Groups
Web Events - Google Calendars
Web Sites
How much time and money is involved?
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BASIC - LISTS
Google Groups provide Listserv function
Others: Yahoo Groups, MSN Live
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CALENDARS
Google Calendars – Simple Tool to Create Events and Link to Web Site
Meetups – Create Community on a Topic with Focus on In-Person Meetings
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RESOURCES – EMAIL
“One Page Guide to Google Groups E-mail,” http://bit.ly/bXjz4j
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EMAIL - THE NEXT LEVEL
5 Steps for a Successful Campaign Get an email newsletter service provider
Get your current mailing list into shape
Make it easy for people to subscribe
Create an editorial calendar
Write and design your email messages - always with your readers in mind.
- from Network for Good
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RESOURCES – EMAIL
Network for Good: “The Nonprofit Email Marketing Guide” http://www.fundraising123.org/
files/Nonprofit-Email-Marketing-Guide.pdf
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SOCIAL MEDIA
Interactive, Two-way Communication Enabling Groups to Engage Supporters.
Using Social Media is different for groups – Get Action, Build Community!
Clay Shirky, Here Comes Everybody – “Don’t be afraid to try and fail.”
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SOCIAL MEDIA
4 Ways Social Media Helps Non-Profits
Deepening Relationships and Engagement
Individuals & small groups are self-organizing around non-profit causes
Facilitating collaboration and crowd-sourcing
Social change behind the firewall
-- From Mashable, The Social Media Guide
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Facebook - Groups or Fan Pages Allows Organization to Gain Support
Allow an organization to communicate through messages or updates
Set it up as open or “invitation only”–Keep Focused on Supporters (not you)
Some people do not use email; prefer to stay on Facebook
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4 Elements of a Successful Fan Page Connect all spaces to your web site
Create a Resource Fan Page that focuses on a particular sector or issue
Create contests that allow for action or participation through an offer
Empower Pre-Existing Fan Pages
-- From Mashable, The Social Media Guide
HOW TO SUCCEED
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HAIC
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CAUSES / BIRTHDAYS
Facebook for Advocacy & Fundraising Causes and Birthdays
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Using Twitter for Non-Profit Groups: New social media site; micro-blogging
3 E’s of Twitter - Engage, Educate, Entertain
Find innovative ways to increase support for your organization – like Tweetsgiving
- from Old Media, New Tricks website
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HARVESTERS
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DONATIONS
Twitter – for fundraising Tweetsgiving.org – November 26, 2010
Twestival.com – March 25, 2010
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MYSPACE
MySpace for Groups: Allows Non-Profit groups to create a
space that includes a message board
Allows supporters to increase awareness about your organization
Can post media to MySpace Group – photos, videos to site
Use Apps for fundraising
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MYSPACE
5 Best Practices for Non-Profits Place Change.org Fundraising Widget
Link to your Organization’s Website
Thank Your Donors with Comments
Ask your MySpace friends to create a fundraising page to benefit your group
Put your donors in your top friends
- from DIOSA
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BLOGS
Blogs for Groups: Allows Group Members and
Supporters to Submit Blog Articles
Provides readers a way to submit comments on Blog Posts
Another way to build relationships with supporters by displaying personality and group demeanor
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BLOGS
5 Reasons Why Blogging is Important Allows nonprofit to have a stream of fresh,
new content to Tweet, Facebook
Improve your search engine results
Build community around your mission
Grow your fans and followers on social networking sites
-- from Nonprofit Organizations (DIOSA)
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FUNDRAISING
Change.org provides an organization an outlet to advocate for an issue Site bloggers write about an issue or
problem and readers can “Take Action”
Allows groups to publicize their group and develop followers
Allows groups to raise funds
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CHANGE.ORG
Getting Started on Change.org Brand your organization's profile on
Change.org
Donate Button - Website, Facebook, etc.
Send "Thank You" to all your donors and fundraisers on Change.org
Ask your supporters to create a fundraising page for your organization
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CHANGE.ORG
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RESOURCES – SOCIAL MEDIA
Facebook Best Practices for Nonprofit Organizations – see DIOSA
The 3 E’s of Twitter http://www.oldmedianewtricks.com/the-3-e-of-twitter/
“75 MySpace Best Practices for Nonprofit Organizations” – see DIOSA
“Top Ten Change.org Best Practices for Nonprofit Admins” - see change.org
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QUESTIONS?
Matt Quinn Twitter: twitter.com/jmq0004
Facebook: facebook.com/jmq0004
Blog: http://foundationjournal.blogspot.com