using social media to market your...

© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV


Using Social Media to Market Your Program

Stefanie Dove, RDN, SNS and Samantha Ronk, RD


• This session provides one (1) CEU

⎻ Presentation Title: Using Social Media to Market Your

Program

⎻ Presentation Key Area: Communications & Marketing-4000

⎻ Professional Standards Code: 4110

Professional Standards Code

EARN

CONTINUING

EDUCATION

CREDITS


Today’s Speakers

Stefanie Dove, RDN, SNS

Coordinator of Marketing & Community Outreach

Loudoun County Public Schools

Samantha Ronk, RD

Administrative Coordinator for Guest Experience

Prince William County Public Schools


• Stefanie Dove, RDN, SNS

⎻ American Dairy Association Northeast Spokesperson

⎻ Young Professional Taskforce Member, SNA

⎻ Sponsorship Chair, School Nutrition Services Dietetic Practice Group

• Samantha Ronk, RD

⎻ No Disclosures

Affiliation or Financial Disclosure


What Are You Proud Of?


1. Take out your phones.

2. Tag @LCPSCafe and @PWCSNutrition, and share

what you are most proud of in your district.

3. Make sure to use #ShareYourSNStory.

4. We will share some of your stories at the end!

#ShareYourSNStory


• Enrollment: 91,000 students

• 101 schools and centers

• 40% free/reduced

• Social media channels:

Twitter, Instagram, YouTube

Prince William County, Virginia

@PWCSNutrition


Prince William County

@PWCSNutrition

@PWCSNutrition

@PWCSNutrition

@PWCSNutrition


• Enrollment: 83,000 students

• 92 schools

• 17% free & reduced

• Social media channels:

Twitter, Instagram, Facebook,

YouTube, Pinterest and

Wordpress

Loudoun County, Virginia


Loudoun County


What’s a Story?


Why Stories Matter

• If you don’t tell it,

SOMEONE else will.

• Let your PASSION shine.

• Helps you understand

your WHY.

• Make an elevator pitch to

share your STORY.


• Nutrition education

• School gardens

• Community outreach

• Who is behind the tray

• Promotions and events

• New menu items and concepts

Stories to Share


Food Trends


• International Flavor Profiles

• Plant-Based

• Grains

• Customization

• Tapas

Top 5 Food Trends


• Diverse palettes

• African, Caribbean,

Central American, and

Mediterranean-inspired

dishes

• Modify using what you

have on bid

International Flavors


• THE Food trend of 2018

• It’s more than just a salad

• 25% in vegetarian claims;

257% in vegan claims

– Mintel Market Research

• Protein!• TVP

• Beans

• Nuts + Seeds

Plant-Based


• Ancient Grains⎻ Farro, Quinoa, Millet, Spelt

• Unique Blends⎻ Red and Black rice, Blue Corn, Black

Barley

• How to use them?⎻ Buddha Bowls

⎻ Shaker Salads

⎻ Alternate with traditional grains

Grains


“The New Size is Custom”

- Forbes

• Meets Individual Needs

• Make/Build Your Own

• Self-Serve/Salad Bars

• Spice/Flavor Stations

Customization

@LCPSCafe @LCPSCafe

@PWCSNutrition


• Small plates

• More options

• Students eat with their eyes

• How to implement:⎻ Bento boxes

⎻ Meat and Cheese Combos

⎻ Hummus Platters

⎻ Trio’s

Tapas


Capturing Your Story Through Photos and Video


• Facebook

• Twitter

• Instagram

• YouTube

• Snapchat

• Pinterest

Platforms


• FOCUS your phone or camera

• LIGHTING can make or break the photo

• QUALITY over quantity

• CONTRAST the colors

• BACKGROUNDS can elevate your photo

5 Tips for Great Photos

@PWCSNutrition

@PWCSNutrition

@PWCSNutrition

@LCPSCafe @LCPSCafe


Practice Makes Perfect

Before After


You have a very expensive piece of video equipment

with you at all times… it’s your PHONE!

1. Have a PLAN

2. Pay attention to LIGHTING

3. Watch your BACKGROUND

4. STABILIZE your camera

5. Use a mic to record SOUND

5 Tips for Great Videos


Strategies for Success


• Post frequently

• Use hashtags properly

• Interact and engage with industry

• Think about your audience

• Handle negative comments

• Work smarter, not harder

Do’s

@PWCSNutrition


• @LCPSCafe

• @PWCSNutrition

• @SchoolLunch

• @SchoolMealsThatRock

• @TeamNutrition

• State agencies, schools, other school nutrition programs

Who To Follow


• #SchoolLunch

• #SchoolMeals

• #SchoolBreakfast

• #FarmtoSchool

• #SchoolMealsRock

• #YourHashtag

What to Tag

@PWCSNutrition

#WhereIsTheBoss@PWCSNutrition

@PWCSNutrition

@PWCSNutrition

@PWCSNutrition

#WhereIsTheBoss


Let’s See What You Are Proud Of!

using social media to market your...

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