How to respondto a crisisusing social mediaA guide published by Ustream and Ayoudo

The first step

The second step

to managing a crisis is to find out what’s happening

is to have a frameworkin place that allows arapid response tothe situation.

Search Twitter

The first step: find out what’s happening

1 Find relevanthashtags

Use hashtags to findlive streaming videos

LIVE

2

3 4

Miami floodTop tweets

@peter77my socks are wet #flood

#flood

@sarahngthe beach looks like a lake #flood

Use hashtags to findphotos and videos

peterKI would like to help

sanjay07I would like to help

volunteerNeed people to helpdeliver food supplies

34km

Red CrossHelp is on the way!

Peter S.my entire street is flooded!

The second step: rapid response

Find or create afacebook page

Wait for emergencyresponse teams

2

3 4Use citizen helpapps like ayoudo

1 Upload photosand videos

Flood

The impact of social media

In the past largely professional emergency responders performed both of these functions.

But with social media, officials & citizens are now able to quickly determine what any given situation is and respond more effectively.

History

Social media has been part of the response in recent disasters.

History

In 2004, Flickr users captured the devasation of the Thailand Tsunami.

History

In 2011, people used Facebookand Twitter to cope during the Japanese earthquake.

Limits of Facebook and Twitter

• In many cases, emergency situations are highly fluid, with events changing rapidly.

• Whether the situation is stabilizing or becoming more dynamic social media provides a intelligence network that can be used by anyone with access to the Internet.

• But knowing what is happening is onlyhalf the battle. The next question is what todo next?

Get Help. Offer Help.

Use these apps to get help and give help.

This app is available only on the iphone. It has information on first aid and CPR and is a great tool to help ensure that you are prepared for a crisis.

If you have an Android device, this app gives you information on what you need to be ready for a emergency.

Available on the iphone and the web. Lets anyone ask for and offer help to those in need. Based on your location the app will connect people trusted help in the area.

The app can access up to 60,000 facilities that can provide shelter and support in times of crisis. The system lets users navigate using simple map interface.

This app is only available on Android. It provides video demonstrations and instruction on the most common emergency health responses such as CPR.

Disaster Prep FEMA App Ayoudo Shelter View S.O.S

Respond to a crisisusing social media

Sign up to receive updates on new ways to

A guide published by Ustream and Ayoudo