using social media to improve workplace communication a companies guide to social media
TRANSCRIPT
Why Social Media is Important Today
Most Popular News Source Everyone uses some type of social media Quick and efficient Allows communication to mass audiences.
The Power of Social Media
Spreads like wild fire. Power can be negative in a crisis! People trust social media
Disadvantage of Social Media
Intent of message Misunderstood communication Social Media Backfiring During Crisis
Activity
Your company just released a new product and you need to inform your customers as quickly as possible! You decide that a mass social media post will do the trick. Write this message for thousands of your customers to see!
Summary
Be ready for crisis control! Know what audience uses what social
media outlets. Make sure you are providing the correct
information! Social media is fast, be ready for anything!
References and Resources
http://www.rawhideandvelvet.com/wp-content/uploads/2013/06/SMIcons.jpghttp://buckeyeempire.com/wp-content/uploads/2013/01/social-media-logos.jpghttp://oursocialtimes.com/6-examples-of-social-media-crises-what-can-we-learn/