ADVISORYEMPLOYER

SOCIAL CONTENT

Social Mediain the

Workplace

is

as plain as thenose on yourface(book)

educate. evolve. evaluate.

#3

#3

#9

what it’s really all aboutfears & myths

common barrierswhy you need to pay attention

examples10 things to remember

what is social media?

it’s not technology

it’s not (just)sales & marketing

it’s about community

CX

You

thecitizen

thecommunity

CX

theemployer

employeesthe

workplace

and the relationships

CX

What you arewilling to do

Whatemployees

want

What you want

employees to do

You &the employee

You& the

workplace

Whatthey do foreach other

that give ita personality

blog.memelabs.com/how-social-media-is-like-high-school

it’s technologythat is starting to catch up

to the way wenormally work

and the many relationships we have

consumers

stakeholders

regulators

employees

vendors

partners

public

what’s happening now

a

300M+ 55M+ 50M+27 31 40

Fastest growing segment:Boomers; women 54+

is this your stance?

“old school”is not necessarily

a good thing

Number: AD-7108Section: INFORMATION SYSTEMSSubject: Internet Access, Use and PostingLast update: 05/14/97Printed: 04/98

1. APPLICATIONThis policy applies to all departments and agencies listed in schedules A and B of the Financial Administration Act.2. AUTHORITYBoard of Management Minute 97.0287 dated May 14, 19973. BACKGROUNDThe Internet has extraordinary growth potential as a medium for promoting New Brunswick to a global audience for tourism, for investment and as a place to do business. It also has the potential to help government better serve its clients within the Province. It is believed that there are strategic as well as operational benefits to improved co-ordination and a consistent style for government information.4. OBJECTIVESThe general objective of these standards is to enhance the quality and relevance of the New Brunswick government's presence on the World Wide Web for all electronic visitors.5. INTERNET ACCESS AND USE STANDARDSGovernment of New Brunswick Internet access is intended to support research, education and use of the Internet as communication, information and service delivery tool for governmentThe service is for use by government personnel to enhance, develop, design and implement improved methods for delivering government information and services. While specific use is not monitored, the facility does have capacity limits. Associated costs are carefully monitored.Information and resources accessible via corporate Internet access are considered the property of the individuals and organizations which own rights to the resources. Use of resources without permission of the owner is not acceptable.Public servants must subscribe to normal and acceptable professional ethics when using the Internet services. All use must comply with federal and provincial laws, statutes and regulations and respect the legal protection provided by copyright and license to data. Individuals who are in violation of these policies may have their access privileges withdrawn immediately.The following are considered examples of unacceptable use of Government of New Brunswick Internet resources:

· Gaining unauthorized access to resources of the Internet.· Disrupting intended use of the Internet.· Wasting resources (computer, line capacity or people).· Destroying the integrity of computer-based information.· Compromising privacy of users.· Activities which are personal in nature and will not result in direct or indirect benefits to the people and government of New Brunswick.· Accessing or posting information generally considered to be offensive or inappropriate for use through an access paid for by the Government and people of New Brunswick.· Transmission of unsolicited commercial information (i.e., junk mail, advertising).· Use of corporate Internet access to express personal views and opinions as if they constitute official commentary from the Government of New Brunswick, departments or agencies.

6. STANDARDS FOR INTERNET POSTINGAchieving and maintaining highly centralized control over a diverse and continually expanding information resource like the Internet is neither practical nor desirable in a system as large as the New Brunswick Government.Each department should have sufficient flexibility to tailor its Internet postings to serve short and long-term strategic interests.At the same time, however, each agency must be prepared to take a strong leadership role in applying rigorous decision-making requirements within their organization before specific blocks of information are posted on the Government's World Wide Web site. Support for a consistent, corporate approach to the entire New Brunswick Government web site must be an integral part of the decision-making system.7. PRINCIPLES FOR DEPARTMENT/AGENCY INTERNET COMMUNICATIONSEach New Brunswick department and agency carries a continuing responsibility to develop and maintain a major presence as part of the New Brunswick Government site on the World Wide Web.Departments should establish an internal requirement that every major program area must maintain a basic presence and profile on the agency home page including an email address which is regularly monitored.Strategic planning is currently undertaken by departments as part of multi-year budgeting processes, performance measurement systems, quality service initiatives, information system designs, etc. Such planning should incorporate specific Internet external communications targets and ensure such targets complement the corporate policy framework established by government for Internet communications.Effective planning in this context must involve management at all levels in examining how such technologies will impact organizational change over time. Ongoing involvement by human resource professionals to address the human side of such changes is important.To ensure standards are implemented on a consistent basis, it is strongly recommended each department or agency establish a web editor responsibility centre. The function would be based in the communications staff group of the agency. Web editors would be responsible for web posting co-ordination, and be authorized to remove, or prevent posting of material not conforming to applicable standards.8. INTERNET POSTING PROCEDURES WITHIN DEPARTMENTSThe following internal procedures are recommended to ensure New Brunswick government departments and agencies post information on the World Wide Web that serves their objectives to the maximum extent, while supporting the overall government policy direction.Any branch or program area within a department wanting to post information on the government server must require advance approval from the department/agency senior management, or a designated sub-group.Material submitted to senior management for posting approval must meet all applicable standards for Government of New Brunswick Internet material, including availability in the official languages. It should reflect the client-driven priority of government.Visual and functional design of the material must be consistent with central government-adopted style guidelines.The originating department/agency bears all responsibility for any budget and staffing demands related to the design and development of the material prior to posting, as well as server space charges for the period the material is posted. Departments may choose to assign such responsibilities internally to specific branches or program areas.The designated branch or program area must be prepared to carry all responsibility for answering "e-mail" inquiries to the department/agency relating to material posted.The designated branch or program area must carry all responsibility for keeping posted material up-to-date. Out-of-date information must be removed from the WWW site to ensure optimum use of resources.The originating branch or program area must ensure easy-to-use links are inserted in posted material to guide Internet users toward related information available from other program areas within the department.The department is responsible for ensuring appropriate links are made to other relevant departments and agency information, so all Internet users have a full opportunity to understand and make use of inter-relationships between agencies within the New Brunswick government.9. CONTENT STANDARDS FOR NB GOVERNMENT WWW SITETo ensure the Province of New Brunswick maintains a world-class World Wide Web site, a consistent image and co-ordinated approach for delivering top-quality information to electronic clients is essential.Following are the content and design standards for all material posted on the Province of New Brunswick WWW site:

· All documents on the provincial World Wide Web site will be posted in the two official languages (English and French) with appropriate links to the corresponding information in the other language.· It is recognized that some documents are developed to serve a certain target audience in only one of the two official languages and occasionally in yet another language. Any material that will not be posted in the official languages must receive prior

approval from the person responsible for communications in the department or agency in consultation with the Office of Official Languages.· All use of New Brunswick government wordmarks, logos and symbols must conform to the New Brunswick Visual Identity Standards. To ensure consistency, these items must be electronically referenced from common files maintained by CNB.· The New Brunswick Government web site will maintain a consistent look and organization for the top three levels (Government home page, list of department/agency home pages, individual department/agency home page). Departments are encouraged to

carry such consistency as far through the WWW site as possible.· A standard New Brunswick government electronic feedback and query form will be used by departments and agencies.· A standard, government-wide What's New information page will be maintained by Communications New Brunswick and be available from the main government home page. Departments will be responsible for contributing material to the section as they

add, change and delete published information.· Pointers must be placed on all main pages within department WWW information to link to the department home page. All department home pages must point to the Government of New Brunswick home page.· Pages incorporating high-end multimedia web programs must provide text only browser options.· Departments will supply information to the Department of Supply and Services to facilitate visitors searching from the government WWW site when the information has been stored on off-site servers for a government department or agency. All such other

servers must be registered with CIMS to ensure New Brunswick government information is linked to its main WWW address. It is the responsibility of the department or agency to ensure that this is done

...wasting resources... ...activities

which are personal in

nature...

May 14, 1997

is thisyour excuse?

or this?

or this?

or this?

didn’t we spend more than a decade getting

control of the business back from the IT dept?

who “controls”social media?

deja vu.

I.T. communications

a systems-thinking workplace

is social media the real productivity killer?

short-term illnesschronic illness

weatherinter-personal conflict

organizational disruptionsexternal social influences

productivity toolsmanagementsocial media?

7common barriers

Authoritarian

Apathy

Transparency

Myopia

ROI Inertia

Control

Failure

most of whichboils down to

(perhaps)surprising facts

79% of business communicators

75% of employees

70% of companies

50% do not moderate

Organizations using Social Media

for business purposes

number one reasonto pay attention

by 2010millennials will begin

outnumbering every other generation in the workplace

and they weconsume differently

and communicatedifferently

(YMMV)

yet we remain“old skool”

answer?let the rabbits run

capability

willingnessperson

somecurrent

examples

communication

participation

networking

knowledge sharing

organizationalimprovement

eLearning

recruitment/retention

add them all together

john.sm404@googlewave.com

collaborativejournalism

via@Mashable

enterpriseintegration

via@Mashable

via@Mashable

creation

via@Mashable

testing

via@Mashable

trends

#1:

Method

#2:

Form

#3:

Message

#4:

Feedback

parting thoughts...

1. Your community is moving online2. Tech capability still doubles every 18 months3. Systems thinking yields stagnation4. Trust is the new black5. The millennials are coming here6. Let the rabbits run7. Methods are personal8. Form is smaller9. Messages are conversational10. Feedback is essential

and

required viewing

• A Vision of Students Today (mwesch): youtube.com/watch?v=dGCJ46vyR9o

• Social Media Revolution: (teachertubepd) youtube.com/watch?v=fVXKI506w-E

photo credits• flickr.com/rohanlikhite

• flickr.com/jamesscridland

• flickr.com/webhostingreview

• flickr.com/omaromar

• flickr.com/mrjohnenge

• flickr.com/rohanlikhite

• flickr.com/wolfsavard

• usmm.org

• flickr.com/savannagrandfather

• flickr.com/27380453@n08

• pulverblog.pulver.com

• flickr.com/spullara

• youtube.com/watch=?v=2lXh2n0aPyw

• flickr.com/dm-set

• flickr.com/katielips

• flickr.com/bizmac

• flickr.com/markhillary

• flickr.com/polandeze

• flickr.com/ky_olsen

SocialMedia404.com@JohnSheridan

Comments? Questions?