using mdm to lay the foundation for big data and analytics in healthcare
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Using MDM to Lay the Foundation for Big Data & Analytics in Healthcare
AGENDA
IBM
• Understanding the Market Forces Driving Healthcare Changes• Turning Data Into Healthcare Insights • Where Master Data Impact Healthcare
Perficient• Defining Big Data• Healthcare Data Sources• Big Data’s Impact on Healthcare• Master Data Management Trends for Healthcare
Mission Health• Case Study in MDM Deployment and Results
Q&A• Chat Questions Live
Agenda & Speakers
Sara LyonsMDM Practice Lead
Michele O’ConnorWorldwide MDM Sales
Brooke StylesManager of Data Integrity
Healthcare Challenges
Market Forces Driving Healthcare Challenges
Industry challenges
and opportunities
Primary Care and HC workforce shortages demand workforce productivity and efficiency
New approaches to health and care delivery increase complexity and
competition
Increasing costs with shrinking
reimbursements
Increasing incidence and cost of chronic
diseases
Empowered consumers expect better value, quality, and outcomes
Health care is shifting from local to state and national contexts
Changing demographics and lifestyles drive associated costs
Healthcare is Searching for Insights to Improve Business
MDM
Population ManagementWe identified & recommended vaccination for patients at risk for meningitis within hours of the outbreak.
InterventionThe patient’s BP and sugar levels spiked, I need to communicate with her and direct her to treatment.
Patient EngagementMy reports show a decline in satisfaction based on sentiments expressed on our member portals and social networking sites.
Care ManagementWe reduced readmission rates by assigning a care manager to heart patients with no emergency contact on file.
Health EconomicsI have evidence that demonstrates a lower total cost of care and better outcomes with a seemingly more expensive drug or treatment.
With Big Data…Email, Fax
Dictation, EMR Notes
Customer Sentiment Devices
Master Data is More Than Just Patients
• Master data is the high-value, core information used to support critical business processes
• Master Data is information about Patients, Providers, Payers, Employees, Households, and more
• Master Data is at the heart of every business transaction, application and decision
Patient
Person
Prospect
Citizen
Member
Provider
Employee
CompanyOffice
OrganizationHousehold
Distributor
Vendor
Payer
Product
Service
Manufactured Good
Financial Account
Agreement
Contract
Assets
Locations
Distributor
Big Data & Healthcare
As a leading provider of services in the healthcare industry, Perficient has delivered both strategic consulting and advanced technology solutions to many of the top provider, payer, life science and government healthcare organizations.
Perficient Technology Solutions• Top tier healthcare industry authorized IBM partner • Portal design and development• Healthcare Analytics / Business Intelligence• Enterprise Content Management solutions• Master Data Management solutions• Multi-Sourcing solutions
Perficient Consulting Services• Business value assessment/financial sustainability modeling• Requirements analysis/product selection• Architecture planning and platform selection• Custom solution design and development• Implementation services• Usability testing and user-centered design• Consumer readiness assessments (PEMM)• ICD-10/5010 conversion• Technology enabled process improvement• Business integration
• Process/workflow design• Enterprise Application Integration (EAI)
Industry Expertise
The Characteristics of Big Data
Healthcare Data is Diverse, Structured, Unstructured, & Growing
What Does Big Data Mean for Healthcare?
Master Data is More Than Just Patients
• Master data is the high-value, core information used to support critical business processes
• Master Data is information about Patients, Providers, Payers, Employees, Households, and more
• Master Data is at the heart of every business transaction, application and decision
Patient
Person
Prospect
Citizen
Member
Provider
Employee
CompanyOffice
OrganizationHousehold
Distributor
Vendor
Payer
Product
Service
Manufactured Good
Financial Account
Agreement
Contract
Assets
Locations
Distributor
Master Data Management
• Disciplines, technologies, and processes that accommodate, control and manage master data, across the organization
• A means to manage and deliver a unified view of an organization’s data
Master Data Management Needs Governance to Succeed
CustomerSupport
Sales
Claims
INFORMATION
Bill
35 West 15th Street
Toledo
Jones
OH / 12345
M
30
1/1/81
First:
Last:
Address:
City:
State/Zip:
Gender:
Age:
DOB:
CRM
B. Jones
Toledo, OH 12345
35 West 15th Street
Name:
Address:
Address:
ERP
William Jones
Toledo, OH 12345
35 West 15th St.
Name:
Address:
Address:
Legacy
Billie Jones
Toledo, OH 12345
36 West 15th St.
Name:
Address:
Address:
SOURCE SYSTEMS ENTERPRISEAPPLICATIONS
MASTER DATAMANAGEMENT
Key Information is Scattered Across Organizations
Marketing Managers
HIM Manager
Operations
Logistics
Category Managers
Billing
Regional Managers
Promotion Managers
Physicicans
Finance
Enterprise Applications
Authorize / Reject
Spreadsheets
DocsDirect from Suppliers
Images
New Patient Registration
Orders Results
Emails
IT
Orders Management
HIE
Physician Portals
Patient Portals
Shelf space
Operational
decisions
Suppliers
Vendors
Kiosks
Targets / DestinationsTargets / Destinations
Data Stewards
MDM Provides a Single, 360 View of Data
More Data Means More Domains to Master
MDM Functions
Unified Platform,
Processes & Tools
PHYSICIANS FACILITIES
PATIENTSORGANIZATIONS
Big Data & Master Data Management
How do you make untrusted data trusted in real time?
How do you discover relationships of people, places, and things in big data and
leverage them for your organization’s benefit?
Big Data & Master Data Management
• Master Data Management bridges the gap between internal trusted data and external untrusted data
• High performance, real-time matching of trusted information is the key to success
Big Data Use Cases: Clinical & Advanced Analytics
Clinical & Advanced Analytics for Providers
Clinical & Advanced Analytics for Payers
How Organizations are Using Big Data
EMPI Implementation
Brooke Styles, MS, RHIAEMPI ImplementationMission Health SystemMay 7, 2013
EMPI Implementation
Agenda
• Challenges• Implementation• Benefits• What’s next
EMPI Implementation
Challenges
• Data Quality Issues– Identifying duplicates and overlays
• Manual and Time Consuming Processes– Email requests – Tracking requests– Audit reports
EMPI Implementation
Implementation
• Data Integrity Core Team Members– Getting familiar with software
• Training Staff– Train the trainer– 5 employees
• Team Members Involvement– Algorithm tuning (Threshold Analysis)– Test plan creation and coordination of creating test cases
EMPI Implementation
Benefits
• Data Quality Improvement
• Enable Root Cause Analysis
• Streamlined Data Cleanup Procedures
• Supports a Standard Onboarding Process for Hospitals Joining the Mission Health System
EMPI Implementation
What’s Next?
• Data Warehousing Initiatives– Enabling users to create own reports– Goal is to provide an operational benefit
• Patient Portal Project– EMPI is the underlying database for a patient portal– Ensuring patients will see a complete and accurate view of their
medical history
• Increase Organizational Wide Data Governance Policies
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QUESTIONS
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us.linkedin.com/company/Perficient
Coming UpMDM Lunch & Learn – Houston May 14IBM Vision – Orlando – May 19IBM Exceptional Web Conference – Chicago May 20IBM Smarter Commerce – Nashville May 21
Sara LyonsMDM Practice Lead
Michele O’ConnorWorldwide MDM SalesBrooke Styles
Manager of Data Integrity
Thank you for your timeand attention today.
Please visit us at Perficient.com