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Page 1: USING FACEBOOK ADS · Interests - Real Estate These three settings would target renters who've expressed interest in real estate related content that facebook has deemed likely to

HOW TO GENERATE & LEVERAGE

MORTGAGE LEADS USING

FACEBOOK ADS

MORTGAGE CRM

Page 2: USING FACEBOOK ADS · Interests - Real Estate These three settings would target renters who've expressed interest in real estate related content that facebook has deemed likely to

FACEBOOK ADVERTISING FOR

MORTGAGE PROFESSIONALS

Page 3: USING FACEBOOK ADS · Interests - Real Estate These three settings would target renters who've expressed interest in real estate related content that facebook has deemed likely to
Page 4: USING FACEBOOK ADS · Interests - Real Estate These three settings would target renters who've expressed interest in real estate related content that facebook has deemed likely to
Page 5: USING FACEBOOK ADS · Interests - Real Estate These three settings would target renters who've expressed interest in real estate related content that facebook has deemed likely to
Page 6: USING FACEBOOK ADS · Interests - Real Estate These three settings would target renters who've expressed interest in real estate related content that facebook has deemed likely to
Page 7: USING FACEBOOK ADS · Interests - Real Estate These three settings would target renters who've expressed interest in real estate related content that facebook has deemed likely to
Page 8: USING FACEBOOK ADS · Interests - Real Estate These three settings would target renters who've expressed interest in real estate related content that facebook has deemed likely to
Page 9: USING FACEBOOK ADS · Interests - Real Estate These three settings would target renters who've expressed interest in real estate related content that facebook has deemed likely to
Page 10: USING FACEBOOK ADS · Interests - Real Estate These three settings would target renters who've expressed interest in real estate related content that facebook has deemed likely to
Page 11: USING FACEBOOK ADS · Interests - Real Estate These three settings would target renters who've expressed interest in real estate related content that facebook has deemed likely to
Page 12: USING FACEBOOK ADS · Interests - Real Estate These three settings would target renters who've expressed interest in real estate related content that facebook has deemed likely to

Provide in depth data, analytics and reports - Once you gotten a hang of A/B testing your ads you’ll realize that everything online can be A/B tested. Try testing different versions of your forms, landing pages & website copy. You can use data collected from your CRM, like conversion rates, bounce rate and time on site to gauge which version you want to move forward with.

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