real estate facebook 101 class
DESCRIPTION
Facebook for Real Estate is one of the most difficult topics for agents to understand. YouSocial has created a simple and easy to understand way to attract and convert leads on Facebook.TRANSCRIPT
FACEBOOK 101Chris Webb
YouSocial Marketing & Consulting Keller Williams Southern Arizona
Disclaimer
Facebook and all social media outlets continuously change their features, navigation, and policy. For this reason, YouSocial and the instructor are not responsible for any changes that may occur after the class date.
Please feel free to contact YouSocial at any time for any news on updates or revisions.
Facebook 101
Where are you on Facebook Profile Page
Where should you be on Facebook How to effectively use Facebook for Real
Estate What to post When to post Where to post How to increase engagement
Where are You?
Your Profile: Your Online Timeline Online representation of who you are Must have some Minimum tasks completed
Pictures, interests, groups, cover photo is 851 pixels wide by 315 pixels
tall Your profile photo is 180 by 180 Be sure all information that you want out
there to be there Security Settings
Like photos
Quiz
Where are You?
Newsfeed Unique to you None of your friends can it
Ad campaigns Typically on the side of the newsfeed Boosted Posts are in the Newsfeed
Ticker Chat
Quiz
Business Page
Why have a business page? Indexed by Google Professional Image
Differences Cannot mention individual profiles Can mention other business pages
Allows for text in Cover Photo Allows for Applications Live Play
Quiz
Where Should You Be?
Facebook is about networking in a personal way
Personal Profile Business Profile Other peoples pages and profiles
How to do it effectively
Some tricks, tips, and best practices Trick: using the @ sign Tips: making an event Best Practices: Mention page to page
Activity Time!
Search YouSocial Marketing & Consulting and like the page
Take a photo and post to your page and Tag each other in your post
Optional: From your page, tag YouSocial in a post
How To Effectively Use Facebook
Why is it Important?• Largest social
networking outlet in the world
• Business pages are indexed
What can Facebook do for you?
• Found by Google• Communicate with
clients • Introduce you to
the 21st century
A Few Terms to KnowAnalytics: Key Measurements used to rate effectiveness of websites and social sites
The Box: A computer
The End User: The person who is searching in Google, Bing, or Yahoo
Index: The way that Google, Bing and Yahoo read your website.
Search: Short term for Search Engine Optimization or SEO
SEO: Search Engine Optimization Creating a search friendly site that will show up on page one of search engines
Social: Short term for Social Media sharing or commenting.
How To Effectively Use Facebook
PERSONAL BUSINESS
Add your clients to alerts by following them Comment on all
relevant posts Share from your
business page
Follow a Posting Schedule
ALWAYS Respond to Fans If do not within a week
apologies Use the Scheduler
How To Effectively Use Facebook
PERSONAL BUSINESS
Join groups in the industry
Like pages of other Realtors. Locally Out of Town
Toggle between Top Stories and Most Recent
Add Videos Remove the Links if
possible Toggle between Top
Stories and Most Recent
Use Images
Homework Facebook Tasks
10 postings (1 Real Estate Property)
10 comments from Personal Profile on our comments or pages
10 comments from Business Profile to other Tucson Business profiles.
Questions?
Content is Presented By YouSocial Marketing & Consulting in Association with The Rice
Group Tucson