facebook page strategy for real estate
DESCRIPTION
Delivered as a Live Webinar by Jessica Thornton. This training sessions outlines steps to setting up a Facebook Page and populating with content that makes the agent top of mind in their community with the general public and other local businesses. I teach agents to command authority, increase credibility, and to be viewed as a trusted resource in their community all while leveraging the incredibly powerful platform of Facebook Pages. Contact me directly if you'd like to view the recorded version or view a live version of this training (which also includes screen shots and how-to instruction)jessica.lee.thornton at gmail dot com@mymessyjesseTRANSCRIPT
Facebook Pages For Real Estate Professionals
Jessica ThorntonNovember 14, 2011
At a Glance:
• Facebook Pages: Get Technical
• Valuable Content
• The Basics of Insights
Great to meet you :)• Jessica Thornton
• TARHEEL, Food/cooking obsessed, Social Good Pioneer
• facebook.com/jessica.lee.thornton
• @MyMessyJesse
• @youreachmedia
Step 1• http://www.facebook.com/pages
• Local Business (Place Page)
• (This can be changed...)
• Title
• Picture, Website, About
Navigating as a Page
• Liking AS A page to connect with your community
• Featured Likes on your Page
• Communicating as Self vs Page
Valuable Content
• Goal: More Real Estate DEALS!
• The best content is tangible.
• Network, Learn, Share
• Expand Sphere: Talk with MORE people
• Listings: 10% of your wall content???
Educate and become Trusted
• Teach People - show your expertise
• First Steps to Buying a Home
• Understanding Finances
• Square Footage comparisons...
• Costs of home repairs
• Recommendations- tagging other Biz
Real Estate Reporting• Community Events:
• Calender, Outside Links, Parking Info
• Restaurant Reviews
• Small business highlights
• School Information
• Weather, Seasons
Good Business• Tag other businesses
• Social Media Karma :)
• MAJOR Exposure
• Featured Likes Strategy...
• Recommendations
Your Voice• Stay Positive
• Simple- Language and Length
• What is your CTA?
• Know your Audience
Respect your Fans• Meet their expectations :
• Consistency
• Communication
• Be Honest, Be Transparent
• Help Them- do things for them
• Offer to be their friend
Useful Apps for Real Estate
• YouTube
• EMAIL: Mailchimp,
• Roost?
• Posterous?
Insights...• Who are your Fans?
• What do Fans LIKE to get from you?
Great to meet you :)• Jessica Thornton
• TARHEEL, Food/cooking obsessed, Social Good Pioneer
• facebook.com/jessica.lee.thornton
• @MyMessyJesse
• @youreachmedia