user generated interactive content™ - df2020 · modulisation: restricts the size of the mapping...

User Generated Interactive Content™

A PARADIGM SHIFT FOR CHOICES, PATHWAYS AND OUTCOMES:

UGIC is a step-change because it empowers users to separate the codification, interaction and

measurement of knowledge, where choices, pathways and outcomes materially matter. The contextual

feedback, combined with new types of measurements and behavioural visualisation, drives learning

evolution and scalability. Df2020 has developed Minimum Viable Products (MVP) using a combination

of Mobile Apps and Cloud. We now seek early adopters to influence our product direction, in a world,

where the increasing complexity of choices, pathways and outcomes grow at a relentless pace.

Freddie McMahon

Thought Leader

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Trade Mark Pending

© Df2020 Ltd, 2016 Web: http://df2020.com/ In Commercial Confidence

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There is a noticeable market shift towards

conversations between humans and artificial agents

such as Apple’s Siri, Google’s Now, Microsoft’s

Cortana and Amazon’s Echo.

UGIC is designed to cope with increasing

permutations of choices, pathways and outcomes,

whilst, at the same time, masking this complexity

from the person. This enables deeper and more

accurate interactions with people at scale, in context

to their requirements.

UGIC is another form of conversation between

humans and artificial dialogue, where choices,

pathways and outcomes are scripted by people with

knowledge. This can be applied for human

interactions from outside to inside an organisation,

from customer engagement to critical procedures.

As knowledge is an infinite resource, the best UGIC

starting point is where there is a compelling situation

impacting markets, revenue, costs or risks.

“we are

seeking early

adopters”


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The need for deeper and more accurate interactions

with people at scale, is highly relevant when their

decision choices could lead to distortions or

deceptions resulting with:

Lost Opportunities

Misunderstandings

False Positives

False Negatives

Over Optimism

Misalignment

Wrong decisions are often caused by poorly

designed user decision journeys. This is particularly

relevant when the user does not have sufficient

knowledge to make a decision or the outcome is

materially important.

Critical user decision journeys are needed for :

Decision Accuracy

Self-Service & Self-Sufficiency

Audit & Measurement


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UGIC sets a new benchmark for scalable learning to

improve productivity and performance. UGIC

enrichment creates shorter cycles of evidence-based

improvements for accelerated advancements.

Which brings ROI benefits such as:

Market: consistency across touchpoints

Revenue: smarter customer engagement

Costs: lower coordination overheads

Risks: reduced erroneous decisions

UGIC provides better alignment between strategic

change and the ability to drive a fast and agile culture,

by empowering people inside and outside an

organisation with the practical knowledge, as required.

Which brings further benefits such as better:

Empowerment and control

Knowledge retention and distribution

Decision journeys embedded in forms and processes

Workforce productivity, agility and responsiveness


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HISTORY

Df2020 was incorporated on the 11th February, 2014

by the co-founders John Rawlings and Freddie

McMahon. Df2020 has developed MVP (Minimum

Viable Products) using a combination of Apple Mobile

Apps and Amazon Cloud.

Though an early stage start-up, we are underpinned

by long-term research traceable back to 2000. This

has included prototyping the solution using client /

server technology and developing case studies.

Feedback from early trials defined the need for mobile

apps for supporting growing individual and workforce

mobility.

UGIC has been developed as a natural successor to User

Generated Content that emerged during 2001, which led

to the social networking phenomena.

CORPORATE VIDEO

https://www.youtube.com/wat

ch?v=dyFOAguMOtU

https://www.youtube.com/watch?v=dyFOAguMOtU


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UGIC CODIFICATION

Our Df2020 Author App combines symbolic logic and

narrative to publish a new media type called a

Df-Map.

We have multiple levels within the App based on the

author’s expertise:

Level 1

2/ 3 CHOICES CONTENT OUTCOME LINK

Level 2

GO FROM GO TO

Level 3

4/5 CHOICES

The Df2020 Author App helps an author improve their thinking

whilst developing a Df-Map as it encourages:

Logic completeness: enforcing the joining of dots

Logic clarity: stops pathway crossovers

Outcome focus: ensures each pathway reaches an outcome

Modulisation: restricts the size of the mapping landscape

Reuse: supports the cloning of a pathway step

Understandability: provides inbuilt interactive testing tool

Rapid improvements: easy to adapt as knowledge evolves

Once the Df-Map has been developed and published,

the author invites recipients, which is routed via the

Df2020 Cloud. Updates are automatically distributed

once republished.

Within the App it has two

roles: author and copyright

owner.


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UGIC INTERACTION

The Df2020 Viewer App is a form of conversation

between humans and artificial dialogue, where

choices, pathways and outcomes have been scripted

by people with knowledge using Df2020 Author.

The interactive experience enables options and content, such

as instructions, to be presented along the pathway chosen by

the user. At each step, the narrative can orchestrate links to

other content, such as videos or pictures, to complement the

user understanding.

The user journey can seamlessly

travel across different Df-Maps,

masking the complexity of the

knowledge landscape.

The user decision journey data is

automatically captured and can

be printed or sent electronically.

Contextual feedback can be

provided and sent to the author

or copyright owner.


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UGIC MEASUREMENTS

As the user decision journey data is automatically

captured this can be analysed thus:-

1. Audit data of user journey 2. Follow user journey pathway

4. Outcomes analytics 3. Time taken for each step

The aggregated user journeys provide patterns

that can generate insights ranging from

behavioural analysis to emergent unmet demand.


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UGIC: SIMPLY START TODAY

The Df2020 Author and Df2020 Viewer apps are

immediately available for the Apple iPhone and iPad.

These apps are free and there are in-app purchases

within Df2020 Author for Levels 2 and 3.

The Df-Maps published can be shared via the Df2020

Author app or once received by the Df2020 Viewer.

UGIC MONETISATION MODEL

UGIC monetisation is based on offering the Df-Map API

as a secure cloud-based utility service.

Our approach gives the freedom to organisations for

engaging in scripted conversations from inside forms,

processes, products and services for fast and better

informed decisions.

Furthermore, the data from user decision journeys will

strengthen the ability to sense earlier and respond

quicker to emergent situations, whilst taking business

intelligence to a new level.

Once republished, the Df-Map is automatically

distributed to the Df2020 Viewers, thus collapsing the

costs of distribution and version control assurance.

This enables the rapid

acceleration of value at

any digital touch-point for

conversations between

humans and artificial

dialogue.


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UGIC: API MANAGEMENT PARTNERS

We are looking for partners that provide Cloud-based

API Management Services including monetisation.

In addition their ability ideally should include:

Digital contracts and flexible pricing

Self-service and easy to use

Analytics and metrics

Easy discovery to find our API

Superior security and controls

Multi-region deployment

Elasticity, scalability and reliability

Support Web, Mobile and IoT enablement

UGIC: API EARLY ADOPTERS

We are looking for early adopters using APIs to engage

in scripted conversations from inside forms, processes,

products and services for fast and better informed

decisions.

Priority areas include:

Sport and Wellbeing

Consumer Engagement

Financial Services and Fintech

Medical and Health

Membership Management

Methods e.g. ITIL, Six Sigma, Cyber Security

In particular, we are seeking

innovative companies that

want to use our API to position

themselves for digital

transformation.


Governance, Risk and Control

Procedural audit trail

Better protection

More accurate risk assessment

Lower costs of forensic investigations

Scalable Learning

Parallel knowledge codification

Cope with complexity increases

Higher performance

Increase empowerment

Better knowledge retention / reuse

Better workforce flexibility

Fast employee on-boarding

Hindsight, Insight and Foresight

Measurable knowledge (Big Data)

Informed decisions

Deep transparency

Emergent patterns / challenges

Learning at the edge

UGIC: API ROI BENEFITS

Consumer Conversations

Brand shift from monologue to dialogue

Personalised decision journeys

Support personalised products

Better qualification in / out

Reduce premature dropouts

Reach better matched outcomes

Improve cross-sell / up-sell / down-sell

Provide options for deeper interactions

Orchestrate supportive content

Enrich with other experiences such as voice

Couple dialogue audit with contract

Materially reduce miss-selling

Adapt quickly through automated updates

Step change beyond A/B testing limitations

Shift from purchase funnel to purchase maze

Consistency across multiple touchpoints

Support new mediums such as: Smart Watches;

Virtual Reality; Robots; QR Codes etc

Increase Self-Service and Self Sufficiency

Zero Degree (customer / supplier)

1st Level Support (intra enterprise)

2nd Level Support (intra business)

3rd Level Support (inter / intra business)

leading to

Lower costs

Better service / quality

Higher customer satisfaction

Improve customer advocacy

Reduce organisational siloism

Reduce False Positives

Lower costs

Reduce resource utilisation

Reduce False Negatives

Reduce risks

Reduce non-compliance

Protect brand / mitigate regulatory fines

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CONTACT INFORMATION

John Rawlings

CEO & Co-Founder

Email: [email protected]

Tel: +44 (0) 07768 875958 Company Name: Df2020 Ltd

Company Number: 08885942

Website: www.df2020.com

Contact Information

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Freddie McMahon

Thought Leader & Co-Founder

Email: [email protected]

Tel: +44 (0) 07788 914928

mailto:[email protected]

http://www.df2020.com/

mailto:[email protected]


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APP STORE

Df2020 Author

https://itunes.apple.com/gb/app/df2020-viewer/id900032327?mt=8

Df2020 Viewer

https://itunes.apple.com/gb/app/df2020-author/id899981367?mt=8

MVP TECHNOLOGY

The Df2020 Apps have been developed using the following

technologies:

Apple iOS: 7.01 is the earliest version supported

Programming Language: Objective-C v 2.0

Front-end framework: UIkit

Object graph and persistence framework: Core Data

Lightweight wrapper around the Apple keychain APIs:

FXKeychain

Networking Library: AFNetworking

The Df2020 Cloud has been developed using the following

technologies:

Programming Language: PHP Symphony Framework 5.4

Micro-framework: Silex

Database: MySQL 5.5

External Services: Amazon SNS; Sendgrid

NB Specification available for developing UGIC metrics

https://itunes.apple.com/gb/app/df2020-viewer/id900032327?mt=8

https://itunes.apple.com/gb/app/df2020-author/id899981367?mt=8


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HCyber Security: Data Breach Readiness

Self Assessment Risk Assessment

Selective Df-Map Screen Captures

This Df-Map has been

provided by Cyber Rescue.

user generated interactive content™ - df2020 · modulisation: restricts the size of the mapping...

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