user experience (ux) research at tech3lab

PIERRE-MAJORIQUE LGER, Ph.D.Co-director Tech3Lab Director ERPsim Lab

User Experience Research at Tech3Lab

APRIL 19TH 2016

Copyright Tech3Lab 2015

Prof. Pierre-Majorique Lger, Ph.D.

Full ProfessorDirector ERPsim LabCo-director Tech3Lab [email protected]

GRAD STUDIES

POST-DOCTORATE

LABS VISITING PROFESSOR

Lab Serious games to learn enterprise systems and business analytics

https://www.researchgate.net/profile/Pierre-Majorique_Leger

Lger et al. 2004-2015. ERPsim is a proprietary technology developed by researchers at HEC Montral, cole Polytechnique de Montral and Western Michigan Univ. Visit erpsim.hec.ca for more information.

ERPsim Academic Version 2015-2016Lab Serious games to learn enterprise systems and business analytics

Manufacturing Game. Advanced Lger et al. 2004-2014. ERPsim is a proprietary technology developed by researchers at HEC Montral, cole Polytechnique de Montral and Western Michigan Univ. Visit erpsim.hec.ca for more information.

Commercial versionpowered by

Game-based learning for ERP ERPsim TeamResearch teamProf. Pierre-Majorique LGER, Ph.D., Director ERPsim Lab (HEC Montral)Prof. Gilbert BABIN, Ph.D. (HEC Montral)Prof. Jacques ROBERT, Ph.D. (HEC Montral)Prof. Robert PELLERIN, Ph.D.(cole Polytechnique de Montral)Prof. Bret WAGNER, Ph.D. (Western Michigan University)Operations and development teamDerick LYLE, MBAR&D DirectorJean-Franois MICHON, M.Sc., Operations ManagerFlix GAUDET-LAFONTAINE, B.Comm.,Business Analyst and Technical LeadSamuel PLASSE, B.Comm, AnalystHikmath-Yemissi EYITAYO, B.Comm, AnalystCindy NGUYEN, B.Comm, Analyst

ERPsim Lab Mission : Conduct research, development and transfer in the field of serious games in information technology.

Statistics on ERPsim in the academic worldACADEMIC COMMERCIAL RESEARCH

Many large organizations, such as Boeing, Coca-Cola, 3M, Kraft, Caterpillar, Pfizer and SAP, are using ERPsim to train their end-users on ERP systems.

Several researchers have started using ERPsim to run experimental protocol in IS. Visit http://erpsim.hec.ca/en/cite

ERPsim by the numbers:

10+ years in use

200+ universities

1 000+ faculty trained

30 000+ students per year

Lger et al. 2004-2015. ERPsim is a proprietary technology developed by researchers at HEC Montral, cole Polytechnique de Montral and Western Michigan Univ. Visit erpsim.hec.ca for more information.

ERPsim for SAP S/4HANA RoadmapLab Commercial versionpowered by

What ERPsim Does?

Automation of administrative tasks

Simulation of a market

Simulation of passing of time

Virtual System ERP System123

Business analytics

Business decisions

Participants12

Now available for SAP HANA

EASE OF USE?

Copyright Tech3Lab 2015 Copyright Tech3Lab 2015

EASE OF USE?


Sorry, ARE YOU IN

FLOW ?Please stop inte-rupting me. I am

in the FLOW !

Are you in flow ?

...


COGNITIVE STATE

EMOTIONAL STATE

BEHAVIOR

ATTENTIONAL STATE

EASE OF USE?


Financing Agencies


Tech3Lab 2016 : The most important UX Lab in North America

Tech3Lab 2016

TECH3LAB 2016 :

7 experimental rooms

copyright Lger et Sncal 2016

copyright Lger et Sncal 2016

TECH3LAB 2016 :

Broad range of thelastest neuroscience tools tocapture user experience


Testimonial from Dr. Alan Pope on HEC Montral Tech3LabLooking at the lab last evening, the lyric that came to mind was from that philosopher Cat Stevens: I have been happy lately thinking about the good things to come, and I believe it could be something good has begun, and that is what I think of when I see the Tech3Lab, that something good has begun there, and something thats unparalleled in any other place that I know of, not even our facility.

Dr. Alan Pope, NASA Langley, 2015-11-12, HEC Montral


SECTION 1 Emotion and Attention in HCISECTION 2

Mobility and tactile interfaces in HCI SECTION 3

Learning and adaption in HCI

SECTION 1 Emotion and Attention in HCI


What is eye-tracking?


Tobii EyeTracker X60



Source: http://eyetracking.me/?page_id=9

What is Eye Tracking


Processing order: Gaze path


Visual attention: Heatmap


ERPsim on SAP HANA

Now available on SAP HANA

Automated administrative tasks

Simulated market

Simulated passing of time

Business analytics

Business decisions

VIRTUAL SYSTEM PARTICIPANTSERP SYSTEM

1 12 23


Attentional heatmap in during software interaction


User activationand electrodermal activity


User activationand electrodermal activity

VIGILANCE

REACTIVITY

DROWSINESS


ERP and EmotionOBJECTIVE : COMPARING EMOTIONAL REACTION OF NOVICE AND EXPERT IN ERP TRAINING

Chercheur principal : Chercheurs : Financement :

Pierre-Majorique Lger, Ph.D.Ren Riedl, Ph.D. (U Linz) Jan vom Brocke, Ph.D.Laboration ERPsim

Lger, P.-M., vom Brocke, J., and Riedl, R. (2014). Emotional Response in Enterprise Resource Planning (ERP) System Decision Making, Industrial Management and Data Systems, 114(3), 456-471.


Emotional attention: HeatmapTECHNOLOGY DEVELOPED AT Tech3LabCourtemanche, F., et al., Method and Product forVisualizing the Emotions of a User, in Provisional patent application 2015. p. p. 14.


Mesure de lattention visuelle Synchronisation avec les mesures physiologiques

Visualisation de lmotion sous la forme dune carte de chaleur

Carte de Chaleur PhysiologiqueOBJECTIF : REPRSENTER VISUELLEMENT LA TRIANGULATION DE LA RACTION PHYSIOLOGIQUE ET ATTENTIONNELLE

Chercheur principal : Chercheurs :

tudiants Gradus :

Financement :

Franois Courtemanche, Ph.D. Sylvain Sncal, Ph.D. Pierre-Majorique Lger, Ph.D. Marc Fredette, Ph.D. Thierry Baccino, Ph.D. (U de Paris VIII)

Vanessa Georges (M.Sc. Mkg)

FQRNT, CRSNG

Courtemanche, F., P.-M. Lger, M. Frdette, S. Sncal, and A. Dufresne (2015) Method and Product for Visualizing the Emotions of a User, Provisional patent application. US 62/121,552 p. 14.

BREVET EN ATTENTE

SECTION 2 Mobility and tactile interfaces in HCI

The effect of touching on advertising effectiveness

NEED FOR TOUCH +

TACTILE DEVICE =

UP TO 2X MORE CHANCES TO RECOGNIZE BRANDS

The touch effectVIRTUALLY TOUCHING THE PRODUCT HAS SIGNIFICANT EFFECT ON BRAND AND PRODUCT RECOGNITION


Bureau ActifOBJECTIF : VRIFIER LES EFFETS DE LUTILISATION DUN BUREAU ACTIF SUR LA PRODUCTIVIT DES TRAVAILLEURS.

Au del des bnfices pour la sant, nos rsultats suggrent que lutilisation du bureau actif entrane des bnfices au niveau de lattention, de la mmoire et de la crativit.

PLUS DE 12000 TLCHARGEMENTS DEPUIS MAI 2015


Financement :

Pierre-Majorique Lger, Ph.D.Sylvain Sncal, Ph.D. Marc Fredette, Ph.D. Franois Courtemanche, Ph.D. Elise Labont-Lemoine, Ph.D. Radhika Santhanam Conseil de recherches en sciences humaines

Labont-LeMoyne, ., Santhanam, R., Lger, P. M., Courteman-che, F., Fredette, M., & Sncal, S. (2015). The delayed effect of treadmill desk usage on recall and attention. Computers in Hu-man Behavior, 46, 1-5. http://www.sciencedirect.com/science/article/pii/S0747563215000102

Copyright Tech3Lab 2016Avec la permission de

ICI Radio-Canada

PROJET DU Tech3Lab

Marcher en textantOBJECTIF : TUDIER LES EFFETS DE TEXTER EN MAR-CHANT SUR LATTENTION VISUELLE ET LA COGNITION DES TEXTEURS EN CONTEXTE URBAIN.

Courtemanche, F., Lger, P.-M., Cameron, A.-F., Faubert, J., Labont-LeMoyne, ., Sncal, S., Fredette, M. et Bellavance, F. (2014). Texting While Walking: Measuring the Impact on Pedestrian Visual Attention , Gmunden Retreat on NeuroIS 2014, Gmunden, Autriche, 5-7 juin.


tudiants Gradus :

Financement :

Pierre-Majorique Lger, Ph.D. Sylvain Sncal, Ph.D. Marc Fredette, Ph.D. Francois Bellavance, Ph.D. Ann-Frances Cameron, Ph.D.Jocelyn Faubert, Ph.D. (UdM)Franois Courtemanche, Ph.D. Elise Labont-Lemoine, Ph.D.

Frdric Dupuis, (M.Sc. TI, 2014)

Fondation HEC Montral

SECTION 3 Learning & adaption in HCI

Measuringbrain activity


1011


http://upload.wikimedia.org/wikipedia/en/e/e4/Tetris_DOS_19 http://upload.wikimedia.org/wikipedia/en/e/e4/Tetris_DOS_1986.png 86.png


Learning in the brain

Source: Hill and Schneider, 2006


TRAITEMENT CONTRL

TRAITEMENTAUTOMATIQUE

Learning in the brain

Source: Hill and Schneider,

Rduction de lactivation du rseau de contrle

ALPHA relaxed/reflecting

alert/working

drowsy/ideating

sleep/dreaming

deep dreamless

BETA

THETA

DELTA


Astronaut/aquanaut Nicole P. Stott and Ross Hein, a professional aquanaut from the University of North Carolina at Wilmington (UNCW), assist University of Cincinnati physician Tim Broderick apply a net with electrodes for an electroencephalogram (EEG) study


ALPHA relaxed/reflecting

alert/working

drowsy/ideating

sleep/dreaming

deep dreamless

BETA

THETA

DELTA

Pope, Alan T., Edward H. Bogart, and Debbie S. Bartolome. Biocybernetic system evaluates indices of operator engagement in automated task. Biological psychology 40.1 (1995): 187-195.


Pierre-Majorique Lger, Ph.D.Sylvain Sncal, Ph.D. Marc Fredette, Ph.D.

Marie-Christine Bastarache-Roberge (M.Sc. IA) Shirley-Anne Pag (M.Sc. TI)

CARTE DE CHALEUR CULOMTRIQUE PARCOURS OCULAIRE

OBJECTIF : TUDIER LEFFET DES TYPES DE TUTORIEL DE JEU SUR LINTENTION DUTILI-SATION DAPPLICATIONS MOBILES


tudiants Gradus :

Financement :

Pierre-Majorique Lger, Mario Lefebvre, Sylvain Sncal, Franois Courtemanche, Marie-Christine Bastarache-Roberge, Shirley-Anne Pag, Raphal Morin, Emma Campbell and Marc Fredette (2016) Using UX Heatmap in Game User Experience Research, CHI Game User Research, May 8th 2016.


Mobile Eye-tracking ASSESSING ATTENTION AND BEHAVIOUR IN SOFTWARE AND MECHANICAL DEVELOPMENT


Understanding problem solvingASSESSING SELECTIVE ATTENTION IN A MULTIPLAN ENVIRONMENT


Monitoring learners engagement in real-time


!!

!

83(4'1'9+!120:0-!&'()*+!,"#$!'//)01*21+0!83(4'1'9+!120:0!"+207Figure 1. Illustration of pupillary responses in cognitive taskexecution, (A) Mental multiplication task and pupil size change, (B) Difficulty effect on pupil dilation evoked by mental multi-plication of two numbers displayed together for eight seconds (adopted from Klingner's Dissertation (Figure 5.5) [1]).

(B)

(A)

Source: Hossein & Yeasin, 2014


OBJECTIF : TUDIER LEFFET DE LA RDUCTION DE LMOTION NGATIVE LIE AU DESIGN SUR LEFFICACIT DES APPLICATIONS DUCATIVES ET DE FORMATION

CARTE DE CHALEUR OCULOMTRIQUE PARCOURS OCULAIRE


tudiants Gradus :

Financement :

Pierre-Majorique Lger, Ph.D.Sylvain Sncal, Ph.D. Marc Fredette, Ph.D. Patrick Charland, Ph.D. (UQAM)

Marie-Laure Di-Fabio (M.Sc. Mkg) Yannick Skelling (Doctorat, Science de lducation, UQAM)

Pierre-Majorique Lger, Sylvain Sncal, Marc Fredette, Vanessa Georges, Marie-Laure Di Fabio and Patrick Charland (2016). Measuring the Impact of Design on Users Cognitive Load and Performance in the Learning of Mathematics, colloque scientifique de lARN 2016 - Symposium de neuroducation, Montral, Qc.

Flow and cognitive absorption

FLOW =

D IFFI CULT Y AN D COM PE T EN C Y

+PSYCH O PHYSI O LO G I C AL S TAT E O F T H E LE AR N ER

Predicting the flow state

16%

18%


Lger, Pierre-Majorique, et al. Neurophysiological correlates of cognitive absorption in an enactive training context. Computers in Human Behavior 34 (2014): 273-283.

FLOW OF PLAYER (A)=

D IFFI CULT Y + COM PE T EN C Y+

PL AY ER (A)+

PL AY ER (B)

Predicting flow in multiplayer context

66%

Bastarache, Lger, Courtemanche, Sncal and Fredette (2015) Measuring Flow Using Psychophysiological Data in a Multiplayer Gaming Context, Information Systems and Neuroscience, Lecture Notes in Information Systems and Organisation.


Pierre-Majorique Lger, Ph.D.Sylvain Sncal, Ph.D. Marc Fredette, Ph.D.

Marie-Christine Bastarache-Roberge (M.Sc. IA) Shirley-Anne Pag (M.Sc. TI)

CARTE DE CHALEUR CULOMTRIQUE PARCOURS OCULAIRE

OBJECTIF : TUDIER LEFFET DES TYPES DE TUTORIEL DE JEU SUR LINTENTION DUTILI-SATION DAPPLICATIONS MOBILES


tudiants Gradus :

Financement :

Pierre-Majorique Lger, Mario Lefebvre, Sylvain Sncal, Franois Courtemanche, Marie-Christine Bastarache-Roberge, Shirley-Anne Pag, Raphal Morin, Emma Campbell and Marc Fredette (2016) Using UX Heatmap in Game User Experience Research, CHI Game User Research, May 8th 2016.

Conclusion


SECTION 1 Emotion and Attention in HCISECTION 2

Mobility and tactile interfaces in HCI SECTION 3

Learning and adaption in HCI


Example of industrial research financial assistance

Thank you!

user experience (ux) research at tech3lab

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