ux = user + experience #ona15

Download UX = User + Experience #ONA15

Post on 21-Jan-2017

9.136 views

Category:

Design

1 download

Embed Size (px)

TRANSCRIPT

  • UX = User + ExperienceDamon Kiesow, @dkiesowHead of Mobile Initiatives

    McClatchy Company

    11:30am - 12:30am | #ONA15ux

  • @dkiesow | #ONA15ux

    tl;dr

    Next comes ubiquitous computing, or the age of calm technology, when technology recedes into the background of our lives. - Mark Weiser

    Take for example, a hammer: it is ready-to-hand; we use it without theorizing Only when it breaks or something goes wrong might we see the hammer as present-at-hand, just lying there. - Martin Heidegger

  • @dkiesow | #ONA15ux

    Journalism Tech is a cargo cult

    Ritual not innovation

  • @dkiesow | #ONA15ux

    We are chasing technology

    Print Radio TV Internet Phone ?? ??

  • @dkiesow | #ONA15ux

    What will save journalism?

    (Go ahead and Google it)

    iPad, Apple Watch, Tony Haile, Crowdfunding, Rich tech guys, Facebook, Cat

    Videos, Bitcoin, Data, Niche Reporting, Marshawn Lynch, Rap Genius, Native

    Advertising, Social Media

  • @dkiesow | #ONA15ux

    Cause or Cure Cancer?

    https://kill-or-cure.herokuapp.com/

  • @dkiesow | #ONA15ux

    Do you have a Watch plan?

    audience content revenue tempo voice publishing editing error correction

  • @dkiesow | #ONA15ux

    car dashboard? refrigerator front door contact lens jewelry microwave smoke detector bathroom mirror

    What about

    @dkiesow | #ONA15ux

  • @dkiesow | #ONA15ux

    Glass is eating the world*

    *Source: Benedict Evans & Corning

  • @dkiesow | #ONA15ux

    Ubiquitous computing

    Everything has a chip We stop noticing

    Next comes ubiquitous computing, or the age of calm technology, when technology recedes into the background of our lives.

    Mark Weiser (1952- 1999) Chief Scientist Xerox PARC

  • @dkiesow | #ONA15ux

    Opportunity Costs

    We cant do everything

    We can barely count the new things to do

    Emerging technologies lack a playbook

    We need to be using/playing with the new tech

    And we need to make money somehow long the way

  • @dkiesow | #ONA15ux

    Readers First

    Technology is not the center of readers focus

    It can not be the focus of our strategies

    Doing so sets us adrift

  • @dkiesow | #ONA15ux

    Readers: Make it efficient

    As the pace of information speeds up, readers want a filter

    The fear of missing out v.s the reality of drowning in information

  • @dkiesow | #ONA15ux

    Readers: Make it seamless

    Not just how new technologies work, how they work together

    Does your experience move with the user and adapt to their context?

    Tablet Car Radio Phone Desktop

  • @dkiesow | #ONA15ux

    Readers: Make it platform native

    Reflect the strengths and weaknesses of the device

    We tend to impose yesterdays forms on tomorrows platforms.

  • @dkiesow | #ONA15ux

    OK, what is it with people anyway?

    They seem kind of high maintenance

  • @dkiesow | #ONA15ux

    Dont make me think

    Satisficing vs Optimizing

    Our brains have limited processing power

    Working (transient) memory is required to learn new things

    If overloaded, frustration and task failure results

    Design must minimize load

  • @dkiesow | #ONA15ux

    Cognitive Barriers

    Number of Steps

    Length of Steps

    Difficulty of Steps

    Adapted from Jordan Julien in UXMag.com

    Use

    r Per

    cept

    ions

  • @dkiesow | #ONA15ux

    Cognitive Load

    Number of Choices

    Thought Required

    Clarity of Choice

    Adapted from Jordan Julien in UXMag.com

  • @dkiesow | #ONA15ux

    Red

    Say the color of the text

    BlueGreenRedBlueGreenBlack

    Stroop Effect

  • @dkiesow | #ONA15ux

    Conservation of complexity

    Potential cognitive load in a system should be solved by developers, not exposed to users

    40 hours x 1 developer = 40 hours

    0.5 second x 5,000,000 users = 700 hours

  • @dkiesow | #ONA15ux

    So, Heidegger

    Ready to Hand v.s. Present at Hand

    When a technology is used intuitively and for a purpose, it becomes an extension of your own body. You see only the work, not the tool.

  • @dkiesow | #ONA15ux

    The hammer

    The canonical example

  • @dkiesow | #ONA15ux

    The mouse

  • @dkiesow | #ONA15ux

    Wired says

    The malfunctioning mouse serves to increase the participants' cognitive load, and lead(s) to decreased performance in some of the ongoing cognitive tasks.

  • @dkiesow | #ONA15ux

    Wired says

    (It) could thusly be viewed as a discontinuity in our selves.

  • @dkiesow | #ONA15ux

    Connected tools

    Extended Physiologic Proprioception Originated with the study of prosthetic limbs Popularization of the mouse a turning point

    One must deduce that a control system which is very much more efficient is operating in the biological situation in order to reduce the load down to an acceptable level where the system can operate unconsciously. - D.C. Simpson (1974)

  • @dkiesow | #ONA15ux

    Close your eyes

    From an outstretched arm, touch your nose The Field Sobriety Test is a test of proprioception

  • @dkiesow | #ONA15ux

    Mainframes

    Gestures

    Voice

    @dkiesow | #ONA15ux

  • @dkiesow | #ONA15ux

    Gestures

    Gestures

    Voice

    @dkiesow | #ONA15ux

  • @dkiesow | #ONA15ux

    How it matters

    Older technologies were accommodated by users

    Now tech is more personal and must do the accommodating

    Users experience and intuit this shift

    Design / UX is now a differentiator and an expectation

  • @dkiesow | #ONA15ux

    Delight readers

    EXPECTATIONS

    REALITY

    Satisfaction =

  • @dkiesow | #ONA15ux

    Dont hit your users

    As we remove mediating layers like the keyboard and mouse and control software directly with gesture and touch - disruptions become more painful

    Punchcard Keyboard Mouse Touch Gesture Thought

  • @dkiesow | #ONA15ux

    Forget the tech - worry about the audience

    Heidegger again Hermeneutic Circle

    Users are not separate from their experiences

    To understand one, you must understand the other

  • @dkiesow | #ONA15ux

    How the industry thinks

    Revenue Goals

    Circulation Goals

    Editorial Goals

    Product}

  • @dkiesow | #ONA15ux

    How readers think

    Surprise me

    Save me money

    Connect me

    Inform me

    Entertain me

    Save me time

    Make it easy

    News

    Advertising

    Subscription

  • @dkiesow | #ONA15ux

    We need to rethink how we think

    Problems before solutions Readers not products Servant leadership

  • @dkiesow | #ONA15ux

    Empathy is required

    Research Listen Validate Build Test Iterate

  • @dkiesow | #ONA15ux

    Bottom line

    Our technology is becoming increasingly invisible Soon everything will have a chip and a screen Audiences will expect information services everywhere As the tech disappears it becomes an extension of ourselves That creates huge demands on design to reduce cognitive load and disruption There is no fix except to listen to readers and build products to support them And iterate - quickly

  • @dkiesow | #ONA15ux

    Thanks

    Damon Kiesow

    Head of Mobile Initiatives McClatchy Co dkiesow@mcclatchy.com @dkiesow