usecon rox2016: creating the ultimate last-mile experience
TRANSCRIPT
Service OverviewFebruary 2016
ENABLING THE ULTIMATE
LAST-MILE PARKING EXPERIENCE
PROBLEM & NEED
PARKING COSTS …
TIME, MONEY AND NERVES
10 min per day =
43 hours per year
average costs in a year:
$ 450
CO2 created in a year:
338 kg
WHAT USERS WANT
Navigation to an available
spot, not an address
Digital information on
parking options, rules and
restrictions
Avoid parking fines,
automated payment
WHAT OEMs & MOBILITY
PROVIDERS WANT
Seamless user experience
on the last mile
Reliable information for
autonomous decisions
Owning the digital driver
THEY ARE
MISSING DATA1.6bn daily parking events in urban areas!
SOLUTION
OEMs I MOBILITY I NAVIGATION I PAYMENT I CITIES
DATA SCIENCE/AI3
Crowd-sensing
technology
Municipalities
OEMs
Mobility prov.
Business fleets
Aftermarket
connectivity
REALTIME DATA2
Rules &
Restrictions
On-street
Geoinformation
i.e. OGD, LIDAR
CONTEXT DATA1
Off-street
inventory
(via partners)
Predictions
Quality check
False positives reduction
Update management
PARKFINDER SHOWS
AVAILABLE PARKING
SPOTS IN REAL-TIME
REAL-TIME DATA
i.e. Crowdsensing based
CONTEXT DATA
22 cities complete
15m parking spots
50 Q2/2017
WIEN
BERLIN
MÜNCHEN
HAMBURG
DÜSSELDORF
KÖLN
STUTTGART
AMSTERDAM
KOPENHAGEN
STOCKHOLM
LONDON
MILANO
ROME
TURINO
BELGRADE
ZAGREB
WARZAWA
SEATTLE
SAN FRANCISCO
CHRISTIAN ADELSBERGERCEO
14 y in Mobile/Media/Tech
WE MAKE IT HAPPEN
GERHARD LIEBMANNHEAD OF SOFTWARE
DEVELOPMENT
LIDIJA FILIPOVICCHIEF DATA SCIENTIST
PhD Data Modelling
KEY FACTS
Founded March 2015
FUNDING
$ 1.6m total seed for European roll-out
Series-A planned for Q4/2017
Exploring US opportunity
TEAM
11 FTEs
CAP TABLE
1 Founder
3 Business Angels
1 Pioneers Ventures
MANAGEMENT TEAM
Parkbob GmbH
Treustrasse 22-24
1200 Vienna, AUSTRIA
BACK TO DAY 1
HOW TO MAKE SURE WE CREATE
THE EXPERIENCE THE USER
WANTS
…AND NOT US?
STAGES
fuzzy
specific
time
Idea Stage
POC/MVP Stage
GotomarketStage
ImprovementStage
GOAL
Transform the idea into a product concept
CHALLENGE
You don‘t know yourself, what you want
You have no idea what other people think about it
PARKBOB BEST PRACTICE
Think without limits
Talk about it, talk about it, talk about it
… to close friends
… to women
… to strangers
and listen!
STAGE 1 - IDEA
CIRCLE OF CONCERN
STAGE 2 -MVP/POC
GOAL
Create a product that a lot of people will be confronted with
CHALLENGE
How to minimize, to universe ideas into the smallest possible
Nothing on the market yet to test against
PARKBOB BEST PRACTICE
Get feedback from:
• App stores (1:10 rule)
• Support channels
• Regular mini surveys
• Focus groups and user tests for new versions
STAGE 3 – GO TO MARKET
GOAL
Create a product that people can see/touch and get feedback
CHALLENGE
Still nothing on the market yet to test against
PARKBOB BEST PRACTICE
Involve Beta users and testers
Informal testing
STAGE 4 – IMPROVEMENT
GOAL
Create a product that a lot of people will be confronted with
CHALLENGE
Conflicting feedback from users
Prioritize next steps/improvements
PARKBOB BEST PRACTICE
Identify core benefits of your users
Focus groups help to get feedback (who is your target group anyway?)
Identify
• Must-haves
• Don‘ts
• Hygiene factors
Talk about it, talk about it, talk about it
Reality test as soon as possible
Be ready to change your assumptions
Listen to your users, they know more than you do
CONCLUSIONS
