us hardwood exports: a global perspective michael s snow executive director ahec

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US Hardwood Exports: A Global Perspective Michael S Snow Executive Director AHEC. AHEC member companies supply the growing worldwide demand for U.S. hardwoods, exporting the full range of hardwood products including lumber, flooring, veneer, molding, and dimension materials. - PowerPoint PPT Presentation

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  • US Hardwood Exports:A GlobalPerspective

    Michael S SnowExecutive DirectorAHEC

  • AHEC MembershipAHEC member companies supply the growing worldwide demand for U.S. hardwoods, exporting the full range of hardwood products including lumber, flooring, veneer, molding, and dimension materials.AHEC Members include:111 direct company members;12 export association members;8 associate members;4 sponsor members;Represents 90% of the U.S. hardwood industry

  • AHECs Global Reach

  • U.S. Hardwood Exports1986-2007$ Million

  • Source: Global Trade AtlasWorlds Leading Hardwood Lumber Exporters: 2007

    Source: Global Trade Atlas

  • Growing Importance of US Hardwood Exports: Exports as a % of US Production Source: Hardwood Review,

  • Red Alder Exports

    $Millions FAS value)

    Chart1

    Sheet1

    FoodGasMotel

    Jan121710

    Feb171121

    Mar222914

    Apr141017

    May121710

    Jun191520

    Chart1

    138

    130

    121

    108

    78

    Sheet1

    20032004200520062007

    13813012110878

  • Main destinations for Red Alder Exports- 2007$,Millions

    Chart1

    3.1

    4

    7

    9

    10

    30

    Sheet1

    GermanySpainCanadaItalyMexicoChina

    34791030

  • Source: GTARed Alder Exports: Major Markets 2005-2007

    (Millions of Dollars)

    Chart1

    453629

    151610

    12119

    9107

    1173

    2005

    2006

    2007

    Sheet1

    200520062007

    China453629

    Mexico151610

    Italy12119

    Canada9107

    Germany1173

  • Value of Hardwood Lumber Exports to Japan1997-2007($ Thousand F.A.S. Value)Source: US Census Bureau

  • Value of Hardwood Lumber Exports to Korea1997-2007($ Thousands F.A.S. value)Source: US Census Bureau

  • Center for International Trade in Forest Products(Photo by Dr. Dave Cohen, UBC)China: Threat AND Opportunity

  • US Hardwood Lumber Exports to China

    ($ Millions FAS value)

    Chart1

    Sheet1

    FoodGasMotel

    Jan121710

    Feb171121

    Mar222914

    Apr141017

    May121710

    Jun191520

    Chart1

    30

    54

    61

    84

    104

    140

    199

    274

    233

    Sheet1

    199920002001200220032004200520062007

    $30$5461$84104$140199$274233

  • Demand DriversHousing PrivatizationCommercial ConstructionRising consumer wealth and sophistication; Domestic and export oriented manufacturing in furniture and interior fittings sectors;

    Hospitality industry 2008 Beijing Olympics/2010 Asian Games in Guangzhou

  • Chinese GDP Growth 1999-2007Pillars of Growth:

    High levels of investment spending

    Trade and Opening to world economy.

    Chart1

    7.93.82.4

    7.94.42.6

    7.51.11.5

    8.11.31.1

    81.41.3

    8.921.5

    922

    9.12.22.4

    China

    USA

    EU

    Sheet1

    19992000200120022003200420052006

    China7.97.97.58.188.999.1

    USA3.84.41.11.31.4222.2

    EU2.42.61.51.11.31.522.4

  • China Accounted for 20% of Global Economic Growth 2000-2005

    Automobile Market Exceeds Germany

    Largest Mobile Phone Market in the World

    Estimated 10% of Population with Middle Class Purchasing Power. Represents 130 million consumers and growing! Chinese Domestic Market

  • Hardwood Demand Driver I:Furniture

  • China Furniture Production & ExportsBillion USD China National Furniture Association

  • Greater China: Furniture SectorChinese Furniture Export by Province 2006 (Million US$)ProvinceGuangdong province accountsFor over 50% of China furniture exports.

  • Export Markets for Chinese Furniture in 2004Greater China: Furniture Sector.

  • Export Markets for Chinese Furniture 07

    Greater China: Furniture Sector.

    Chart1

    0.4

    0.21

    0.1

    0.07589

    0.024

    0.03

    0.16

    Sheet1

    U.S.EUHong KongJapanCanadaAustraliaOthers

    40.00%21.00%10.00%7.59%2.40%3.00%16.00%

  • Hardwood Demand Driver II:Property Development

  • Approximately 700 million square meters of finished construction each year

    Flooring demand to hit 2.5 billion square meters in 2008

    Door and window market to hit 500 million units in 2008 Greater China: Property DevelopmentSource: ITTO,

  • AHEC Model Home: Shanghai

  • Kitchen: American Red Oak Cabinets

  • Hardwood Demand Driver III:Flooring and Secondary Manufactures

  • million m2China Flooring Production: 2002-2006 China is the largest wood flooring producer & consumer Account for 50% world flooring production.

  • Source: GTAUS Hardwood Flooring Imports: Major Suppliers 2004-2006

    (Millions of Dollars)

    Chart1

    2994132

    372716

    185293

    111315

    2004

    2005

    2006

    Sheet1

    2004200520062007

    China2994132128

    Canada37271615

    Brazil185293102

    EU11131519

  • million USD2004-2006 China Door Production & ExportUnited States is the largest export market for Chinese door, account for over 40% of the total export value.

  • Will China become a major player in the lumber/veneer export markets?

    How much growth left in the furniture industry?

    Can Chinese plantations make them more self-sufficient in wood fibre?

    Whats Next?

  • Source: Wood Markets Inc Chinas rank in wood products global trade: Production:Global Rank Plywood#1 MDF #1 Blockboard#1 Furniture #2 Hardwood lumber #2 Particleboard #3 Softwood lumber #4 (higher than Sweden) Finished Products Soaring

    Imports#2 (after the USA)

    Exports#1

  • Source: World Trade AtlasChinese Wood Product Exports: (Millions of Dollars/ 8 month totals)

  • China is a Low Cost Producer, ButSource: Wood Markets Inc

  • Source: Global Trade AtlasWorlds Leading Hardwood Log Importers

    Source: Global Trade Atlas

  • Chinese/Russian Border - Suifenhe

  • Chinese/Russian Border - Suifenhe

  • US Hardwood Log Exports to China: 1997-2007(Thousands of Cubic Meters)

    Source: USDA-FAS

    Chart1

    28

    58

    99

    114

    142

    212

    285

    345

    Sheet1

    20002001200220032004200520062007

    285899114142212285345

  • China: Hardwood LogImports 2007 %MarketShareSource: World Trade Atlas:

  • China Domestic Timber Output Under NFCP

    Source: China Timber Import Export Co/IFSA Consulting

  • Per Capita Wood Consumption

    In cubic meters per capitaSource: China Timber Import Export Co/Hardwoodmarkets.com 2005

  • Other Markets to WatchSoutheast Asia/VietnamMiddle EastLatin AmericaIndia**The EU**

  • S.E. Asia: Market OverviewMillion US$

  • VIETNAMU.S. Hardwood Log, Lumber & Veneer to VIETNAMMillion US$

  • Source: Ministry of Agriculture & Rural development Picture of wood processing factories in VNEstablishment (company enterprise)

    Economy areaTotal (%)1. North West 110.92. North East524.33. Red river delta 18915.84. Northern of Danang17014.25. Coastal of Southern DN16113.46. Highland 15312.87. South East area37631.38. Mekong delta 887.3

  • Hardwood Lumber Exports to MexicoSource: Global Trade Index

  • Mexico: Hardwood Import Market ShareSource: Global Trade Index

  • New Markets: Middle East (Dubai 1990)

  • New Markets: Dubai (2007)

  • New Markets: Dubai (2010)

  • Exports of US hardwoods to the Middle East & North Africa2002 - 2007 ($,000)Source: US Bureau of Census

  • Exports of US Hardwood Lumber to the Middle East & North Africa2002 - 2007 ($,000)Source: US Bureau of Census

  • Turkey AHEC/AF&PA Korea Office September 2002Furniture Industries 65,000 Manufacturers Exports exceeded $1.2 billion in 2007 Heavily dependent on Russian logs

    OpportunityExport-oriented furniture: Middle East and Europe

  • South America AHEC/AF&PA Korea Office September 2002Emerging Furniture Industries13,000 Brazilian manufacturersU.S. exports of promoted products doubled Brazil12th largest market for veneer

    OpportunityHigh end furniture

  • Brazilian Furniture Exports($million US)

    Source: Global Trade Atlas

  • CaribbeanShortfall in the mahogany supplySupplies come from Brazil and GuyanaInterior design (hotels, restaurants)Small scale furniture market

  • INDIA

  • Source: World Trade AtlasIndian Hardwood Imports: (Millions of Dollars)

  • Indian Imports of Hardwood Lumber:2001-2007 (Millions))

  • Indian Imports of Sawn Hardwood Lumber by Supplier(m3)

    Source: Broadleaf Consulting/Various

  • The Importance of Europe

  • Worlds Leading Hardwood Lumber Importers: 2007

  • Hardwood Lumber Exports by Volume - 2007 (m3) Source: US Census Bureau

  • US Hardwood Lumber Exports by Value 2007 Source: US Census Bureau($1,000)

  • Source: EUROSTATEU Hardwood Lumber Imports(Billions of Euros)

  • Architectural Projects

  • Public sector procurement policies: EU and JapanEU governments developing procurement policies designed to eradicate illegal wood from supply chain.These policies actively promoted by certified wood suppliers.Increasingly sustainability equated with independent certification and traceability.Public sector procurement policies in UK , Netherlands, France, Germany, Spain, and Belgium favour certification. UK policy is the most stringent and insists on Chain of Custody and traceability.AHE

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