uplinq - qualcomm reference design gateway to global opportunities
TRANSCRIPT
1
Qualcomm® Reference Design: Gateway to Global Opportunities
Charles Shen, Director Product Management Qualcomm Technologies, Inc.
Qualcomm Reference Design is a program of Qualcomm Technologies, Inc.
3
Growing global Smartphone opportunity with value-conscious consumers
1. Gartner, June 2014, 2. GSMA Intelligence, Jul ‘14
Of handset shipments are expected to be smartphones by 20181
~89% 3G/4G connections by 20182
~5.2 billion
4
New global regions representing revenue opportunity Increasing smartphone penetration translating into app revenue growth
0%20%40%60%80%
100%120%140%160%180%
Africa Asia Australia Europe NorthAmerica
SouthAmerica
Apple App Store & Google Play Revenue Growth Comparing Dec 2013 to Dec 2012
Distimo, Asia: The Leading App Market in the World, January 2014
5
Qualcomm Reference Design (QRD) program A unique channel for reaching global app opportunities
Broad installed base with regional
operators and OEM brands
Feature-rich designs based on the Qualcomm®
Snapdragon™ processor with consistent SW
implementation
Commercialization solution includes
regional testing of certain customer apps
and services
Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.
6
A comprehensive suite of deliverables QRD is helping streamline and accelerate device commercialization from design to point of sale
Design
BOM
HW design
HW schematics PCBA
Mechanical ID
Product lifecycle approach for global sales seasons and portfolio mix
Development Commercialization Qualcomm® Global Pass
Comprehensive phone SW
Tools, testing, documentation
HW component ecosystem
SW vendor ecosystem
Regional SW for global opportunities
Modem configurations
Field testing
Flexible inventory management
Qualcomm Global Pass is a solution of Qualcomm Technologies, Inc.
7
QRD is working to support global opportunities
* Numbers as of August, 2014
Growing regional success
525+ device launches
30+ commercial LTE devices with 160+ in the pipeline
21 countries with commercial devices
<60 days development time
8
Bringing LTE with Carrier
Aggregation to the entry tier
Designed for high-volume to high tier to help meet China, emerging, and developed regions
615 8939
410 8916
610 8936
208 8208
Designed for high-volume and mid tier to help meet China and
emerging region needs
200 8x25Q
200 8x10/8x12
400 8x30
400 8x26/8x28 Designed for high-volume tier
to help meet China regional needs
S1 7x27
S1 7x27A
S1 7x25
S1 7x25A
S4 Play 8x25
QRD portfolio evolution Expanded design approach to help reach across global regions, device tiers, and types
210 8x09
9
Advanced features from high-volume to high tier devices
Qualcomm Adreno and Qualcomm Snapdragon Audio+ are products of Qualcomm Technologies, Inc.
1280x720
8Mpix
New! 3G/LTE Cat4
210 (8909)
1920x1080
13.5Mpix
3G/LTE Cat4
410 (8916)
2560x1440
16Mpix
3G/LTE Cat4
610/615 (8936/39)
Strong cross-portfolio foundation designed to build exceptional app experiences
Adreno 306
H.265 (HEVC)
32- and 64-bit
LTE Broadcast
Snapdragon Audio+
Qualcomm® Adreno™ 304 GPU
H.265 (HEVC)
32- and 64-bit
LTE Broadcast
Qualcomm® Snapdragon™ Audio+ feature
Adreno 405
H.265 (HEVC)
32- and 64-bit
LTE Broadcast
Snapdragon Audio+
10
Qualcomm Global Pass offers more than just software Designed to address commercialization challenges
QRD SW Platform
Chipset
Insert SIM or
Preselect with
SW build
and Qualcomm Technologies’ business-critical relationships to foster success
11
Qualcomm Global Pass offers more than just software Designed to address commercialization challenges
In-country
testing
Customer
feature requests & VAS
Access point
names
Languages
In region
Android testing for GMS
QRD SW Platform
Chipset
and Qualcomm Technologies’ business-critical relationships to foster success
In-country
network config.
Insert SIM or
Preselect with
SW build
12
Pre-tested regional software packs for multiple customers Opportunity to have apps and services included as part of customer requirements
Vietnam Thailand Indonesia Philippines Russia China India Mexico Brazil South Africa
13
Locally-relevant apps
Differentiated experiences
The QRD software team is looking for -
Brands, content, and business models that fit local consumer desires
Apps and services that are optimized for performance, efficiency, and features unique to Snapdragon
Value adds for OEMs Unique benefits extended to OEMs and their end user (such as exclusive content, advertising, special service pricing/bundles)
14
developer.qualcomm.com
Augmented reality
Context awareness
Peer to peer
Wireless health
Graphics & gaming
Computer vision
Android applications
App development SDKs & tools
Marketing opportunities
Case Studies & Tutorials
News & Information
Hardware development platforms
Forums & technical support
Tools & resources designed to help developers build, integrate, and optimize
Qualcomm Developer Network
15
Get your apps to QRD based devices
Contact us via the Qualcomm Developer Network and tell us which region(s) you are targeting so we may connect you with the appropriate business development lead
https://developer.qualcomm.com/
Brazil: Dario Dal Piaz
India & SE Asia: Anand Virani China: Chart Liu
Israel: Boaz Peer
Others: Chuck Shen
16
Thank you
For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog
FOLLOW US ON:
© 2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All rights reserved. Qualcomm, Snapdragon, and Adreno are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Uplinq is a trademark of Qualcomm Incorporated. All trademarks of Qualcomm Incorporated are used with permission. Other product and brand names may be trademarks or registered trademarks of their respective owners. References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsidiaries or business units within the Qualcomm corporate structure, as applicable. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its product and services businesses, including its semiconductor business, QCT.