update on draft roadmap november 14, 2012

to cut poverty, start here

Bay Area Roadmap to poverty in ½ by 2020


Today’s Goals

•  Update on how the Roadmap to Cut Poverty has evolved

•  Take ques9ons and input •  Inform the ongoing work of the Community Investment Commi>ee of the Board (CIC)


The journey so far: How did we get here?

2010 •  UWBA Board adopts the bold goal to cut poverty in half by 2020

2011 •  Community conversa9ons with 500 people

•  Board approves draK Roadmap

Early 2012 •  Roadmap Partnership launched with Founding Steering Council and other partners

End 2012 •  Council finalizing draK Roadmap

•  Prepara9on for public launch in 2013


Why is the Roadmap being revised? •  It was a draK from the start

•  Collec9ve impact requires partners to share vision and plan

•  Co-‐crea9ng with partners – rather than trying to decide on our own – ensures buy-‐in and leads to smarter thinking

•  So far more than 40 Roadmap Partners, on the way to at least 100 – invi9ng all to influence

The Founding Steering Council Leads the Roadmap Partnership.

•  Formed in spring 2012 with commitment to 4 mee9ngs. Will evolve into Permanent Steering Council.

•  Composed of 23 leaders from essen9al sectors: nonprofit, government, business, labor, academic, media, funders, others

•  Co-‐chairs: •  Anne Wilson, UWBA – Philanthropy Chair

•  John Gioia, Supervisor, Contra Costa County – Government Chair

•  David Chu, Starbucks – Business Chair

•  Deborah Alvarez-‐Rodriguez, Goodwill – Nonprofit Chair

•  Staffed by UWBA – the temporary “backbone” – Lorne, Sonali, Tse Ming, Betsy, Kelly Ryan, VISTAs Marlene Feil and Janece Maze

Who is on the Founding Steering Council?

Debbie Alvarez-Rodriguez, President and CEO, Goodwill Industries Christina Arrostuto, Executive Director, First 5 Solano County Jeff Bialik, Executive Director, Catholic Charities CYO Joe Brooks, Vice President for Civic Engagement, PolicyLink Josie Camacho, Executive Secretary – Treasurer, Alameda County Central Labor Council (CLC) José Cisneros, Treasurer for the City and County of San Francisco David Chu, Regional Vice President for Northern California, Starbucks Alison Davis, Chairman & CEO, Fifth Era Financial Ezra Garrett, Vice President, Community Relations and Executive Director, PG&E Corporation Foundation, Pacific Gas and Electric Company John M. Gioia, District 1 Supervisor, Contra Costa County Board of Supervisors David B. Grusky Ph.D., Professor of Sociology at Stanford University, Director of the Center for the Study of Poverty and Inequality James W. Head, Vice President of Programs, The San Francisco Foundation

Council roster con9nued…

Carla Javits, President, The Roberts Enterprise Development Fund Daniel Lurie, CEO and Founder, Tipping Point Ann Mathieson, Trustee, Marin Community Foundation Leslie Medine, Executive Director, On The Move, Napa Paul Buddenhagen, Administrator/ Program Manager, CCC EASTBAY Works/ Service Integration Program Sean Randolph, President, Bay Area Council Economic Institute Tony Smith Ph.D., Superintendent, Oakland Unified School District Regina Stanback Stroud, Ed.D., President, Skyline College Anne Stuhldreher, The California Endowment Bob Uyeki, Executive Director, Y&H Soda Foundation Anne Wilson, CEO, United Way of the Bay Area


The Council has worked intensively on its charge throughout 2012.

March: Set Up •  FSC Job Descrip9on, Goals,Timelines, Work Plan

•  Roadmap Review •  Narra9ve

June: Work • Metrics and Theory of Change

•  Elec9on of Co-‐Chairs

Sept: Roadmap •  Provisional approval of Roadmap 2.0

Dec: Future •  Long-‐term Structure

• Backbone • Recruit Permanent members


FSC Guiding Principles •  Emphasis on Ac-on: We will move quickly to build and implement our community ac9on plan. •  Inclusive Culture: We will make space for diverse viewpoints, priori9es and experiences, and for

each of us to be heard at the table. •  Maximize Scarce Resources: We will build a movement that carefully considers exis9ng and

prospec9ve resources of various partners and the community.

•  True Systems Change: We will work on improving current metrics, use of resources, public policies, and opera9ons in order to have the greatest possible impact.

•  Innova-ve thinking: We will be open to trying out-‐of-‐the-‐box approaches that may create significant leaps forward in our effec9veness.

•  Discipline and Accountability: We will be accountable to ourselves, our partners and our community to deliver and implement an effec9ve, ac9onable plan to achieve our goal(s).

•  Consistent Communica-on: We will develop a logis9cal and communica9ons infrastructure to ensure common understanding of decisions and enable working teams to coordinate ac9ons.

•  Cons-tuent Voices: We will seek to include and represent the voices of those who live in poverty.

Questions or comments?


Original Roadmap


The Council has engaged thoughtfully with the first draft and gave invaluable feedback:

•  Need a one-‐page visual that communicates well with the public and partners we hope to recruit…. And a more detailed plan to actually guide the work

•  Not sure the ‘life stage’ format allowed us to priori9ze people or strategies

•  Cri9cal to emphasize “structural” strategies – policy, systems change, movement-‐building – as well as services to individuals

•  We must build a movement – we can’t social service everyone out of poverty

Roadmap 2.0

Which led staff, working with the Council, to...

Roadmap 2.0 !


Roadmap 2.0 What changed?

From To

Life Stages Cri9cal Popula9ons

Strategies by Life Stage

Strategies by Barrier/Driver

Systems Change Not Sufficiently Included

To Structural Reform Front & Center

Movement and Collec9ve Impact Implied

Explicit Men9on of Social Movement


To cut poverty we must

Female Headed

Households

Families with Young Children

Linguis-cally Isolated

High School Diploma or Less

Target Efforts on Four Critical Populations in Poverty

Critical Populations Selection Data Driven Thorough Analysis of HHs Below Self-Sufficiency


Critical Populations Selection Data Driven Self-Sufficiency Analysis

•  From 2010 Census Data •  HHs only counted in one category - starting with female headed HHs each subsequent category

moving clockwise excludes the one(s) before

140,000 = moving 60% of four cri9cal () popula9ons

and 15% of all others


The 4 Critical Populations face Common Barriers

Basic Needs/ Cost of Living

Lack of Educa-on

Language/ Documenta-on Lack of Jobs

Ineffec-ve Service Delivery

We need to address Five Key Barriers the Critical Populations Face

•  These barriers/drivers need to be addressed in order to move families out of poverty or keep them from entering poverty

•  Ques9on: Barriers (problems) vs. drivers (solu9ons) frame?


Two Levels of Strategies

•  Structural reform affects a class/group of people; Programs affect the individual

•  Details on specific strategies called out in more detailed Roadmap 2.0 chart not on the simple visual

•  This is a living document: poten9al for strategies to evolve/shiK over 9me

Use Two Levels of Strategies to Remove Barriers & Create Mobility

Structural Reform

• Public Policy • Reform Exis9ng Systems • Align Funding • Align Metrics • Game Changers

Programs that Serve Individuals

• Move scarce resources to the most effec9ve programs

• Scale what works, including from one county to another


Social Movement needed, Services alone not enough

Build Social Movement of Institutions & Individuals to Implement Strategies

•  Shows need for not just alignment of ins9tu9ons but a social movement of individuals from all walks of life – inclusive of people in poverty

•  Movement to advocate, create dialogue and shiK public will (e.g. as with smoking, Mothers Against Drunk Driving)

Questions or comments?


Latest revisions to get to approval and public use

Area Issues

Metrics Top ones, both individual and structural

Popula9ons How many and which. Issue of Race

Key Barriers Drivers

How many and which

Strategies Iden9fy highest priority Clearly explain structural and social movement


Under discussion by the Council: Headline Metrics - Are these the right metrics? Cut Poverty in Half in the Bay Area

•  Income: No. of people who get out of poverty –  Measured by the self-‐sufficiency standard, 3 9mes Federal Poverty Line (FPL)

or 2 9mes FPL

•  Bay Area Report Card: Significant gains on one or more domains

•  Structural: No. of policy wins

Others Considered

•  Jobs: No. of households that obtain jobs that pay a self-‐sufficient income •  Educa9on No. of people who complete graduate high school or complete

post-‐secondary educa9on or training


Examples of other outcome measures being considered


Prioritizing strategies: Proposed criteria for the partners to use

Criteria

Strategies Data-‐driven, evidence-‐based strategies proven to cut poverty

Doable by this movement within 9me frame set

Requires collec-ve ac-on, large-‐scale coordinated effort

Infrastructure exists, but need impetus to connect dots and catalyze


Example of analysis of a strategy: Basic Needs (Housing)

Criteria

Strategies Data-‐driven, evidence-‐based strategies proven to cut poverty

Doable by this movement within 9me frame set

Requires collec-ve ac-on, large-‐scale coordinated effort

Infrastructure exists, but need impetus to connect dots and catalyze

Build New Affordable Housing Units

Maximize Current Housing Stock (retain low-‐income homeowners and renters in their current homes)

Building the Roadmap Partnership

What other work are we and our partners doing to advance our

Collective Impact approach?


Permanent Steering Council Diverse set of leaders

demographic

geographic

sector cri9cal popula9ons

barriers/ drivers


Need 100s of institutions & leaders involved At multiple levels

Poverty Partners (Organiza9ons) Examples Collabora9ve Categories Regional Leadership

Steering Council

Geography Solano Partner

Contra Costa Partner

Barrier/Driver Educa9on Partner

Jobs Partner

Lever Policy Partner

Movement Partner


•  Staff working on gathering best prac9ces on backbones and infrastructure

•  Possible that UWBA could be the backbone, or another partner, or a combina9on


Going public in 2013: Launch, Celebrate! •  Transi9on from FSC to permanent Council

•  Publicly announce the 2020 goal and the Roadmap Partnership

•  Partner with Stanford Center for Poverty & Inequality on a major event in May: –  Release of Bay Area Report Card on Poverty –  Gathering, celebra9on of all the partners


National and Bay Area Report Cards Stanford Center for Poverty & Inequality •  Federal grant to produce an annual na9onal report card on

poverty –  First report card to be launched in Winter/Spring of 2013

•  David Grusky, FSC member leading project –  Only local report card produced will be for the Bay Area

•  Report card to be centered on five issue domains –  FSC members provided input on domains

–  Domains aligned with Roadmap 2.0 including labor markets, housing, educa9on


Narrative & Social Movement Update What staff is working on …

•  Developing audience matrix –  Narra9ve to differ based on audience segment

–  Various level of detail/messaging (Roadmap Visual vs. Chart)

•  High-‐level messaging strategy –  Regardless of audience segment need core messaging hierarchy and frame

•  Online engagement portal –  Opportuni9es for individuals to get involved in “the movement”

–  Promote engagement opportuni9es of poverty partners and collabora9ve

–  Owned by community/the movement, not by one organiza9on

•  Recruitment campaigns beyond launch

Let’s Discuss!


Thank You

update on draft roadmap november 14, 2012

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