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Project Roadmap Proprietary Fabric Technology At Nirvana Labs, LLC Update Number III: Product Market Research Report Craig Giles Lobo June 20th, 2014

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Page 1: Clobo_PROJECT ROADMAP (Update 3)

Project RoadmapProprietary Fabric Technology At Nirvana Labs, LLC

Update Number III: Product Market Research ReportCraig Giles Lobo

June 20th, 2014

Page 2: Clobo_PROJECT ROADMAP (Update 3)

Craig G. Lobo

Proprietary Fabric Technology At Nirvana Labs, LLC | Update Number III: Product Market Research Report

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Global Apparel Market The global textiles, apparel and luxury goods market had total retail revenues of $3,049.5 billion in 2011.

The global childrenswear market is expected to exceed $186 billion in 2014, marking a 15% increase in five years. The Americas hold under 40% of global market.

The global menswear industry is expected to exceed $402 billion in 2014, representing over 14% expansion in five years. The leading market sub segment is clothing and footwear, with over 58% of the market. The Americas have a 35% stake in the overall market.

The global womenswear industry is expected to exceed $621 billion in 2014, representing over 12% yearly growth. The leading market sub segment is clothing retailers, with over 64% of total market value. The EU has a more than 37% stake in the world market, which is relatively fragmented and highly competitive.

List of global Apparel Manufacturers: http://www.bloomberg.com/markets/companies/apparel-manufacturers/List of global Apparel Manufacturers: http://www.bloomberg.com/markets/companies/apparel-manufacturers/

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Proprietary Fabric Technology At Nirvana Labs, LLC | Update Number III: Product Market Research Report

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Major Global ExportersDeveloping countries represent approximately 75% of global exports of clothing and apparel. These countries with low labor costs dominate apparel production, notably Bangladesh, China and India. Other countries, such as Sri Lanka and Turkey are moving into branding and design, whilst maintaining their competitiveness through low cost production.

These nations are emerging leaders in the lower-value assembly segments of the value chain, while higher-value segments, including branding and design, are provided by countries with a large pool of high-quality human capital such as the US, Italy, France, and Japan.

Global Footwear MarketThe global footwear market was worth $185.2 billion in 2011 and is expected to reach $327 billion in 2017, growing at a CAGR of 5.9%

The main global markets were the EU (€ 49 billion, 2.1 billion pairs), USA (€ 47 billion, 1.5 billion pairs), China (€ 19 billion, 2.4 billion pairs), Japan (€ 14 billion, 321 million pairs) and Latin America (€ 16 billion, 877 million pairs).

In the USA, people spent € 140 (4.7 pairs) per capita in 2008, while the Chinese spent € 16 (1.8 pairs) and the Indians € 1.0 (0.16 pairs)

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Craig G. Lobo

Proprietary Fabric Technology At Nirvana Labs, LLC | Update Number III: Product Market Research Report

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Global Footwear MarketIn the overall global market, Asia Pacific is expected to maintain its lead position in terms of revenue till 2018.

Asia Pacific is expected to enjoy 30.1% of the global footwear market revenue share in 2018 followed by Europe.

The athletic footwear market is expected to grow at a CAGR of 1.8% from 2011 to 2018. Non-athletic footwear is the largest market segment and is expected to grow at a faster CAGR as compared to the athletic footwear segment.

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Proprietary Fabric Technology At Nirvana Labs, LLC | Update Number III: Product Market Research Report

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North America: FootwearThe footwear industry within the NAFTA countries had a total market value of $83,353.3 million in 2013. Mexico was the fastest growing country, with a CAGR of 5% over the 2009-13 period.

Within the footwear industry, the US is the leading country among the NAFTA bloc, with market revenues of $74,580.8 million in 2013. This was followed by Canada and Mexico, with a value of $6,088.4 and $2,684.1 million, respectively.

The US is expected to lead the footwear industry in the NAFTA bloc, with a value of $101,563.8 million in 2018, followed by Canada and Mexico with expected values of $6,904.5 and $3,403.1 million, respectively.

https://www.linkedin.com/today/post/article/20140620061040-347709028-north-america-nafta-footwear-industry-guide-available-at-marketresearchreport-biz

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Proprietary Fabric Technology At Nirvana Labs, LLC | Update Number III: Product Market Research Report

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North America: ApparelThe U.S. apparel market is the largest in the world, comprising about 28 percent of the global total and has a market value of about 331 billion U.S. dollars.

The Canadian apparel market is characterized primarily by its regional differences, with European styles selling better in Quebec, conservative clothing preferred in Ontario, and sportswear and outdoor wear mirroring the outdoor lifestyle in Western Canada.

A key to success in this market is to assess the customer preferences in each region and to focus on delivering the right products to the appropriate regions. In general, there are many similarities between U.S. and Canadian consumer behaviors and lifestyles and this is reflected in apparel choices. Canadian consumers tend to be familiar with U.S. brand names and are very receptive to the designs and quality of U.S. products.

Retail sales at clothing and clothing accessories stores showed a significant downturn during the economic crisis of 2009; however, sales have rebounded past their 2008 levels during early 2010, with a sharp peak in March when early spring weather drove shoppers to stores in search of spring/summer clothing. At this time, the Total Market Size of Canadian Apparel retail was CAD 10.4 million.

Canada - Retail Apparel Market Report: http://s3.amazonaws.com/zanran_storage/trade.gov/ContentPages/115599979.pdf

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Proprietary Fabric Technology At Nirvana Labs, LLC | Update Number III: Product Market Research Report

Craig G. Lobo

North America: WorkwearThe North American workwear market is growing slowly at a rate of 0.2 percent. The percent of employees given workwear is ranging from 35 to 40 percent.

The market has grown steadily at just over 5 percent annually until 2007, and then the growth slowed down to 0.2 percent in 2008 because of huge job losses in the second half of the year.

The market attained revenues of $10.5 billion in 2005, and by 2008 this had grown to $11.7 billion. By 2015, the workwear market in North American is likely to reach the annual revenues of $14.5 billion.

Although women make up 55 percent of the workforce, the uniform and apparel industries sell only 20 percent women’s garments in the market. The remaining women workers wear the men’s garments. The scenario is expected to change in the forecast period, and there is an excellent opportunity for the manufacturers to grow in the women’s segment of the workwear market.

This workwear and uniforms research is separated into three main market segments. First is “General Workwear,” which is further broken down into blue and white workwear. Blue workwear is made up of clothes worn by trades people and workers in heavy industry and manufacturing. Generally, these clothes include coveralls, shirts, jackets, boiler suits, aprons, warehouse coats or overalls. White workwear is made up of clothes worn by employees in the healthcare and hospitality industries. Medical uniforms and chef’s white uniforms are the examples for this type.

http://www.madetomeasuremag.com/executive-summary-north-american-workwear-and-uniforms-market

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Europe: FootwearThe EU holds 21% of market share for footwear, being ahead of the USA, representing one fifth of the global market value.

In 2008, EU consumption was € 49 billion (2.1 billion pairs) with an average per capita expenditure of € 100 or 4.2 pairs.

The market was dominated by five countries, which accounted for 71% of total EU consumption. These markets were Germany (17.4%), France (17.0%), the UK (16.1%), Italy (12.6%) and Spain (8.3%).

Europe: ApparelThe European apparel retail industry generated total revenues of $429.7bn in 2012, representing a compound annual growth rate (CAGR) of 1.3% between 2008 and 2012.

The womenswear segment was the industry’s most lucrative in 2012, with total revenues of $229.9bn, equivalent to 53.5% of the industry’s overall value.

http://www.cbi.eu/system/files/marketintel/201020-20footwear20-20EU1.pdf

Proprietary Fabric Technology At Nirvana Labs, LLC | Update Number III: Product Market Research Report

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Asia Pacific: FootwearThe Asia Pacific region holds the largest share at 42% ($72 billion) of the overall footwear market and is expected to grow at a CAGR of 2.1% until 2018.

The Asia Pacific region also remains the point of focus for footwear manufacturers due to the cheaper cost of manufacturing and faster growth in population and disposable income of consumer groups.

Proprietary Fabric Technology At Nirvana Labs, LLC | Update Number III: Product Market Research Report

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Asia Pacific: ApparelThe Asia Pacific apparel retail industry generated total revenues of $338.1bn in 2012, representing a compound annual growth rate (CAGR) of 3.5% between 2008 and 2012.

The womenswear segment is expected to be the industry’s most lucrative in the future, with total revenues of $157.1bn, equivalent to 46.5% of the industry’s overall value.

The performance of the industry is forecast to accelerate, with an anticipated CAGR of 5.8% for the five-year period 2012 - 2017, which is expected to drive the industry to a value of $447.4bn by the end of 2017.

Proprietary Fabric Technology At Nirvana Labs, LLC | Update Number III: Product Market Research Report

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Africa: FootwearSouth Africa is the largest consumer of apparel and footwear on the dark continent by a significant margin.

The South African footwear market had total revenues of $2.2bn in 2012, representing a compound annual growth rate (CAGR) of 5.5% between 2008 and 2012.

Proprietary Fabric Technology At Nirvana Labs, LLC | Update Number III: Product Market Research Report

Africa: ApparelThe South African apparel retail industry is expected to generate total revenues of $8.9bn in 2012, representing a compound annual growth rate (CAGR) of 6.4% between 2008 and 2012.

The womenswear segment is expected to be the industry’s most lucrative in 2012, with total revenues of $4.6bn, equivalent to 51.1% of the industry’s overall value.

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http://cottonusa.files.cms-plus.com/Sourcing/FileDownloads/Esteban%20Bowles%20presentation%20Sourcing%20Fair%20Bogo-ta%202012%2005%2002%2012.pdf

Proprietary Fabric Technology At Nirvana Labs, LLC | Update Number III: Product Market Research Report

Latin America: FootwearThe footwear industry in some countries of South America is moving in a boom of productivity and marketing, just in the Brazilian footwear industry there are 8,200 companies that produced 819 million pairs of shoes during the last year, and sales of 11 billion dollars in the same year, of which exports were made by a volume of 1,300 million dollars, positioning Brazil as the third largest producer of footwear in the world.

In the same way the footwear industry in Argentina has been growing every year - its footwear production, achieving 190% in 10 years and plans to increase sales by 10% abroad for next year. Another relevant fact that we can mention is that currently only 16% footwear consumed in this country is imported.

Latin America’s second-biggest economy is experiencing a luxury boom, at the hands of a young, affluent middle-class ready to spend. In 2012, Mexico overtook Brazil to become Latin America’s biggest luxury goods market, according to Euromonitor.

With a total GDP of $1.2 trillion in 2012, Mexico is the world’s fifth-largest emerging economy behind the BRIC countries (Brazil, Russia, India and China) and the second-largest in Latin America. The region’s second-biggest economy saw a 4.7% jump to $685m in designer clothing and footwear, while the luxury accessories category saw sales increase 3.5% to $294.3m, according to Euromonitor.

In 2012 Brazil’s luxury goods market was valued at $7bn, as Mexico’s stood at $1.5bn, after growing more than 15% in just one year.

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http://cottonusa.files.cms-plus.com/Sourcing/FileDownloads/Esteban%20Bowles%20presentation%20Sourcing%20Fair%20Bogo-ta%202012%2005%2002%2012.pdf

Proprietary Fabric Technology At Nirvana Labs, LLC | Update Number III: Product Market Research Report

Latin America: ApparelThe Latin American region has apparel retail sales in excess of $55.4 billion.

Brazil is South America’s Largest apparel retail market with a size of $35.4 billion and a Clothing sales CAGR of 7% between 2006 and 2010.

Chile, Argentina, Mexico, Uruguay, Cloumbia and Peru make up the other major players in the region.

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http://www.reportlinker.com/ci02120/Household-Textile.html

Proprietary Fabric Technology At Nirvana Labs, LLC | Update Number III: Product Market Research Report

Global Household TextilesThe global bed and bath textile furnishings industry is expected to reach almost $28 billion by 2015, according to Global Industry Analysts.

The market is fueled by residential construction and a trend towards home decoration that sees consumers get increasingly involved in changing their homes to suit their tastes. Demand is not exclusively from private consumers but also other establishments, such as hotels and hospitals. Demand for original, colorful bed furnishing in emerging markets like Latin America and Asia-Pacific is also driving the market. Bedding product purchases are mainly determined by price, followed by color and the materials used. The EU is the market’s leading region in terms of share, followed by the US. Key bed linen suppliers to the EU region include Pakistan, India, China and Bangladesh. The US sources much of its home textiles from Pakistan. Household textiles cover a range of products for the home such as dishcloths, quilts, bed linens and table linens. Carpets, pillows, cushions and blinds are classed as soft furnishings. Heavier materials like canvas are used to make tents, flags, car covers, blinds and machine covers, which are also considered household textiles.

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Proprietary Fabric Technology At Nirvana Labs, LLC | Update Number III: Product Market Research Report

A ranking of apparel companies (with at least $100M in annual sales) that are publiclytraded on the U.S. stock exchange by their profit margin for the most recent fiscal year.

*NOTES: New = The company is appearing in the Apparel Top 50 for the first time. Back = The company has been ranked in the Apparel Top 50 in previous years but was not rankedlast year because of its performance, because it was not publicly traded, etc. Dollar amounts are in millions of U.S. dollars. Levi Strauss & Co. is a privately held company that releasesfinancial data publicly. Apparel does not include department stores in its Top 50 rankings (see Top 10 department store rankings in next month’s issue). Nordstrom files with the SECunder “Retail - Family Clothing Stores” (SIC code 5651).

% %% Profit Profit

Last Most % Most Change Margin, Margin,2012 Year’s Recent Previous Change Recent Previous Net Most PreviousRANK Rank Company FY FY FY Sales FY FY Income Recent FY FY

THE TOPSALES NET INCOME

1 New Zuoan Dec. $193.9 $137.3 41.22 $40.3 $28.8 39.93 20.78 20.98

2 1 lululemon athletica Jan. $1,000.8 $711.7 40.62 $184.1 $121.8 51.15 18.40 17.11

3 2 The Buckle Jan. $1,062.9 $949.8 11.91 $151.5 $134.7 12.47 14.25 14.18

4 New Francesca’s Collections Jan. $204.2 $135.2 51.04 $22.5 $16.0 40.63 11.02 11.83

5 36 Casual Male Retail Group Jan. $397.7 $393.6 1.04 $42.7 $15.4 177.27 10.74 3.91

6 5 True Religion Jeans Dec. $419.8 $363.7 15.42 $45.0 $43.5 3.45 10.72 11.96

7 7 Nike May $20,862.0 $19,014.0 9.72 $2,133.0 $1,907.0 11.85 10.22 10.03

8 8 Jos. A. Bank Clothiers Jan. $979.9 $858.1 14.19 $97.5 $85.8 13.64 9.95 10.00

9 7 Polo Ralph Lauren Mar. $6,859.5 $5,660.3 21.19 $681.0 $567.6 19.98 9.93 10.03

10 6 Guess? Jan. $2,688.0 $2,487.3 8.07 $265.5 $289.5 (8.29) 9.88 11.64

11 14 VF Corp. Dec. $9,459.2 $7,702.6 22.81 $888.1 $571.4 55.43 9.39 7.42

12 10 Limited Brands Jan. $10,364.0 $9,613.0 7.81 $850.0 $805.0 5.59 8.20 8.37

13 4 Urban Outfitters Jan. $2,473.8 $2,274.1 8.78 $185.3 $273.0 (32.12) 7.49 12.00

14 21 The Cato Corp. Jan. $931.5 $924.7 0.74 $64.8 $58.9 10.02 6.96 6.37

15 18 Express Jan. $2,073.4 $1,905.8 8.79 $140.7 $127.4 10.44 6.79 6.68

16 13 UniFirst Aug. $1,134.1 $1,025.9 10.55 $76.5 $76.4 0.13 6.75 7.45

17 28 Zumiez Jan. $555.9 $478.8 16.10 $37.4 $24.2 54.55 6.73 5.05

18 New Body Central Dec. $296.5 $243.4 21.82 $19.7 $9.8 101.02 6.64 4.03

19 20 Under Armour Dec. $1,472.7 $1,063.9 38.42 $97.0 $68.5 41.61 6.59 6.44

20 19 Nordstrom Jan. $10,500.0 $9,310.0 12.78 $683.0 $613.0 11.42 6.50 6.58

21 22 Cintas Corp. May $3,810.4 $3,547.3 7.42 $247.0 $215.6 14.56 6.48 6.08

22 23 Chico’s FAS Jan. $2,196.4 $1,905.0 15.30 $140.9 $115.4 22.10 6.42 6.06

23 27 Columbia Sportswear Dec. $1,694.0 $1,483.5 14.19 $103.5 $77.0 34.42 6.11 5.19

24 25 Ascena Retail Group July $2,914.0 $2,374.6 22.72 $170.5 $133.4 27.81 5.85 5.62

25 31 HanesBrands Dec. $4,637.1 $4,326.7 7.17 $266.7 $211.3 26.22 5.75 4.88

26 11 Gap Jan. $14,549.0 $14,664.0 (0.78) $833.0 $1,204.0 (30.81) 5.73 8.21

27 12 Maidenform Brands Dec. $606.3 $556.7 8.91 $33.2 $45.3 (26.71) 5.48 8.14

28 10 Carter’s Jan. $2,109.7 $1,749.3 20.60 $114.0 $146.5 (22.18) 5.40 8.37

29 Back PVH Corp. Jan. $5,890.6 $4,636.8 27.04 $317.9 $53.8 490.89 5.40 1.16

30 32 rue21 Jan. $760.3 $634.7 19.79 $39.0 $30.2 29.14 5.13 4.76

31 24 The Warnaco Group Dec. $2,513.4 $2,295.8 9.48 $127.5 $138.6 (8.01) 5.07 6.04

32 42 The Men’s Wearhouse Jan. $2,382.7 $2,102.7 13.32 $120.6 $67.7 78.14 5.06 3.22

33 33 American Eagle Outfitters Jan. $3,159.8 $2,967.6 6.48 $151.7 $140.6 7.89 4.80 4.74

34 30 The Children’s Place Jan. $1,715.9 $1,674.0 2.50 $77.2 $83.1 (7.10) 4.50 4.96

35 29 Ever-Glory International Dec. $215.8 $134.1 60.92 $9.6 $6.7 43.28 4.45 5.00

36 43 Destination Maternity Sept. $545.4 $531.2 2.67 $23.0 $16.8 36.90 4.22 3.16

37 26 G-III Apparel Group Jan. $1,231.2 $1,063.4 15.78 $49.6 $56.7 (12.52) 4.03 5.33

38 39 G&K Services July $828.9 $833.6 (0.56) $33.2 $28.6 16.08 4.01 3.43

39 37 Ann Inc. Jan. $2,212.5 $1,980.2 11.73 $86.6 $73.4 17.98 3.91 3.71

40 3 Oxford Industries Jan. $758.9 $603.9 25.67 $29.4 $78.7 (62.64) 3.87 13.03

41 38 Superior Uniform Group Dec. $112.4 $105.9 6.14 $4.1 $3.8 7.89 3.65 3.59

42 45 Delta Apparel June $475.2 $424.4 11.97 $17.3 $12.2 41.80 3.64 2.87

43 34 Abercrombie & Fitch Co. Jan. $4,158.1 $3,468.8 19.87 $127.7 $150.3 (15.04) 3.07 4.33

44 9 Aeropostale Jan. $2,342.3 $2,400.4 (2.42) $69.5 $231.3 (69.95) 2.97 9.64

45 40 Levi Strauss & Co. Nov. $4,761.6 $4,410.6 7.96 $135.1 $149.4 (9.57) 2.84 3.39

46 44 Perry Ellis International Jan. $980.6 $790.3 24.08 $25.5 $24.5 4.08 2.60 3.10

47 47 Wet Seal Jan. $620.1 $581.2 6.69 $15.1 $12.6 19.84 2.44 2.17

48 46 Stage Stores Jan. $1,511.9 $1,470.6 2.81 $31.0 $37.6 (17.55) 2.05 2.56

49 35 Stein Mart Jan. $1,160.4 $1,181.5 (1.79) $19.8 $48.8 (59.43) 1.71 4.13

50 Back Wacoal March $2,002.5 $2,075.4 (3.51) $33.3 $32.1 3.74 1.66 1.55

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