update – march 2008. girls get it our vision - to educate and empower young women in the state of...
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Update – March 2008
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Girls Get IT
Our Vision - To Educate and Empower young women in the state of Florida to Explore careers in Science, Technology, Engineering and Math (STEM)
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Year 1
Goal: Educate young women on careers in Information Technology (IT)
Impact:
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Year 2
Goal: Explore opportunities for girls to participate in the Cisco Networking Academy Program
Impact:
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Year 3
Goal: Track the percentage of females in pilot
sites and increase participation and competition
(baseline data)
Build a sustainable and scaleable model for
recruitment and retention of females in IT
Impact:
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Q1 06 Promo Items/Tool Kits
$2,000
Q2 06
Q3 06 Training $2,000
Q4 06 Promo Items $2,000
Q1 07 Printing/Catering $6,000
Q2 07
Q3 07 Logo and Printing of Posters
$2,000
Q1 08 MOSI Conference Support
$550.00
Q2 08 Miami/Jax Events (catering)
$375 & $375
Funding – anything else to add?
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Marketing Resources
• Award winning Marketing campaign
• Created Media Campaign
• 3,000 Posters – distributed 3,000; distributed to x guidance counselors
• Toolkits - Developed x and delivered x
Online Resources (E Newsletter) – 2,400 members subscribe
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Partners - Academies
•Florida Community College in Jacksonville
•Miami Dade Public Schools
•Seminole Community College - NEW!
•Tallahassee Community College - NEW
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Activities to Date – Miami Dade Public schools
November 19, 2007 – Miami Central Senior High School IT Women Event – 200 students
November 30, 2007 – John A. Ferguson Senior High SchoolGirls Get IT – In House Luncheon with Role Models
Impact: 27 females who attended have signed up for Web Design, CCNA (3) and Digital Design
December 18, 2007 - Felix Varela Senior High School Girls Get IT - In House Luncheon with Roles Models
February 20, 2008 - Mast AcademyEngineering Symposium
April 25 2008 – Competition Event
Summer 2008 – Robotics Symposium Youth Competition winners
IMPACT?? % of females
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Activities to Date – FCCJ 10/06 Girls Get IT Kick off 40 students
4/07 Seven mentoring sessions 145 students
6/07 CIS Summer Camp 16 students
7/07 CIS Summer Camp 19 students
10/07 Girls GET IT Kickoff 79 students
What impact?? - scanned questionnaires from Terri Staten
Example: 250 girls attended.. 30% are interested in IT
% Girls now interested in IT…. Cisco.. Other??
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What’s Next 2008 and Beyond?
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Partners – Exposure • Cisco Systems, Inc.
• National Science Foundation – NGCP
• Florida Department of Education
• Florida Community Colleges and Universities
• Private Businesses (Apple, IBM, Raytheon)
• State and Federal Govt. (Space Florida, NASA, AWI)
• Chambers of Commerce
• CROP – College Reach Out Program
• FL Virtual High School
• Florida IT Board
• Florida Newspapers & Periodicals (e.g. Florida Trend Magazine)
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Current Metrics & Measures of Success• Grants Submitted (CY07 submitted 4 – NSF, Space
Florida, FSU, FLDOE)
• Grants Received – Leah.. Please fill in.. $$$ amount???
• Newspaper Coverage – Miami Herald, Tallahassee Democrat – this one did..
• Invitations to speak, write articles, present at state functions
• New Franchises in Key Media Markets – 2 this year, 1 pending (Miami-Dade, Tampa, Brevard pending)
• New Partners (business & community based organizations)
• New Events – 4 by End of FY08
How did this impact the Academy Program? If not, we will delete
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BrandingProduce a cool branded campaign to get girls’ attention, drive them to the Web site, get them hooked. Partner with school guidance counselors to promote the Web site and special GGIT initiatives through posters, brochures, other collateral.
Won 3 ADDY Awards in March 08 for promo materials.