using technology to educate, empower and engage: young islam conference – berlin 2011

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Presentation for European Foundation Center webinar of December 2011 on the impact of technology for social change

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  • 1. Using technology to educate,empower and engage:Young Islam Conference Berlin 2011Anja AdlerCommunication ManagerStiftung Mercator

2. Power to the People 3. Discussion platform Explores The Role of Islam in Germany 40 young people play the role of DIK participants Present a catalogue of recommendations3 Webinar EFC: Using Technology to educate, empower and 05.12.2011engage 4. 3 Project Phases Educate: Preparation Phase and Seminar to learn about the topic in January 2011 Empower: Simulation and Workshop Weekend to discuss ideas for recommendation in February 2011 Engage: Handing-over of recommendations to Minister of Interior at DIK meeting in March 2011, continuing project work to keep alumni in contact4 Webinar EFC: Using Technology to educate, empower and 05.12.2011engage 5. Technology to educate, engage, andempowerPhase Communication GoalsInstruments usedEducate supporting exchange of Facebook groupknowledge, group feeling,one voice-policy,establishing centralmessagesEngagelive coverage to openFacebook fanpage, Twitterdiscussion and engage#JIK11circles of friendsEmpower communicateOnline Petition and Voting,recommendations andScribd, YouTube Video,promote support, engageFlickr Galleryparticipants to tell theirstory and continue activism5 Webinar EFC: Using Technology to educate, empower and 05.12.2011engage 6. Lessons LearnedFacebook Group network offered by thefoundation at an early stage keptgroup close investing ressources and openesspaid off by good ideas andfeedback platform for alumni work6 Webinar EFC: Using Technology to educate, empower and 05.12.2011engage 7. Lessons LearnedTwitter no necessity of an own account ifyou want to involve the crowd hashtag #JIK11 only makes sense if there areactive Twitter users in yourcommunity7 Webinar EFC: Using Technology to educate, empower and 05.12.2011engage 8. Lessons LearnedOnline Petition and Voting-Tool blog as alternative to websiteallowed a multimedia approach,reporting (story-telling) andadvocacy voting-tool served to involve thecommunity in the project and tosupport the group`s demands8 Webinar EFC: Using Technology to educate, empower and 05.12.2011engage

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