AU

TUM

N 2

014

WE EMBRACE YOUR PASSION FOR BEAUTIFUL HAIR.WE BELIEVE THAT ONLY TOGETHER WE CAN REACH NEW HEIGHTS

BY ACHIEVING CREATIVE EXCELLENCE, OUTSTANDING CLIENTSATISFACTION AND SALON SUCCESS.

WE DO mORE THAN jUST UNDERSTAND YOU. WE THINk LIkE YOU.

we think stylist

Timothy Switzen

Neil Barton

“WE WANT A PARTNERWHO’S ONE OF US”

Agnes Westerman

Dimitrios Tsioumas

6

“HAIR IS mY PASSION. IT’S ALL I EVER WANT TO DO.”

WE THINK STYLIST

we shARe yOUR DeVOtiOn tO BeAUtiFUl hAiR.

thAt’s why we GiVe yOU the PRODUCts, insPiRAtiOn

AnD eDUCAtiOn yOU neeD tO sUCCeeD.

WWW.GOLDWELL.COM

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GOlDwell GlOBAl MAsteR netheRlAnDs

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Agnes Westerman

7

TURN GREYINTO

GORGEOUS

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15---

kmS CALIFORNIA BACkSTAGE

AT LFW

Bo

ra A

sku

SS15

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28---

THE 2014COLOR ZOOm

jOURNEY

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22---

CONTENTS2 NEW GOLDWELL

15 TURN GREY INTO GORGEOUS Grey Service Campaign

22 THE 2014 COLOR ZOOM JOURNEY

24 COLOR ZOOM SUMMER PARTY including announcement of the Color Zoom UK Winners 2014

28 KMS CALIFORNIA FOR BORA AKSU AT LFW

29 KMS COLLECTIVE‘S TOP SECRET MISSION

30 CURLS ARE IN! KMS California introduce 2 new

additions to the CURLUP Range

32 BEHIND THE SCENES with Abby & Karly Whittaker

34 THE GIFT OF BEAUTIFUL HAIR Seasonal Treats from Goldwell

and KMS California

36 MONOCROMATIC MISCONCEPTION Collection from Nicola Smyth Artistic Team 2014

38 STYLIST & SALON EDIT

40 SALON INTERIORS

41 WHAT MATTERS TO YOU?

Goldwell and KMS California are part of Kao Salon Division.

Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth and our salon exclusive portfolio of advanced services, innovative products and inspiring education.

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30---

Editor: Samantha Ward Designer: Ruth Prichard

CONTACT DETAILSCustomer serviCes

01323 432100

ACADemY LoNDoNCourse Information and Booking:

020 3540 1200 Robyn.Deamer@kao.com

Technical Helpline: 020 3540 1200

goldwelluk kmscaliforniauk

As we head into autumn, there is a cool air of change. Trends fresh from

the catwalks of fashion weeks worldwide are influencing our style, the colours

all around us are sharing their golden, copper and red autumnal tones and

Saturday nights begin to highlight the UK’s hidden new talent.

But that’s not the change we are sharing in this issue of The Update. We want

to talk about a whole new Brand philosophy – one that gives you a say

in the future of one of the most influential professional brands, GOLDWELL.

Change is good, we want you to be part of it.

Your Goldwell & KMS California Team (UK)

PROFESSIONAL STYLISTS’ mOST

TRUSTED PARTNERFOR NEARLY70 YEARS.

11

mEET THE NEW GOLDWELL

8

This September Goldwell reaffirmed its relationship with stylists with a new philosophy:

we think stylist

“We Think Stylist” is the essence of Goldwell, supported with a fresh new editorial look and

attitude that goes way beyond products. Now, and into the future,

Goldwell is focusing on what it has always done best, supporting

the hair stylist to grow their business and creative artistry by

delivering holistic, service-orientated campaigns that are relevant

for stylists and clients’ needs.

New GOLDWELL has been shaped by stylists from around the globe, including the Global Master Team who created the new imagery and star as the voices of the brand.

The stylists request “we want a partner who’s one of us” is brought

to life through the new brand campaign. By listening to stylist’s, Goldwell is reaffirming its position as the trusted salon-only partner that not only understands stylist’s

but truly thinks like them.

“whAt MAtteRs tO yOU, MAtteRs tO Us” This bold new look portrays beauty with an edge – aspirational yet accessible, technically

brilliant and desirable – positioning Goldwell partner salons as coveted beauty destinations.

Discover what’s different: www.goldwell.com

14

EDUCATION BOOK ‘15COmING SOON.

Bring your in-salon branding right up-to-date with the new images from Goldwell and take advantage of the Marketing Tool Kit:

social media content, website assets, press release and imagery.

new lOOk eDUCAtiOnJoin us and grow your business, increase client loyalty, develop and

refine your technical skills and supercharge your creativity.

Get inspired, get energised and get started on the master Colorist Programme!

Every segment you complete elevates your status as a Goldwell Master Colorist.

seGMent 2

seGMent 1

seGMent 3

seGMent 4

To find out more about developing your career with Master Colorist speak to your Goldwell Educator or call the

Academy London on 020 3540 1200

This Marketing Tool Kit is available on USB from your Goldwell Sales Consultant - please ask for details.

Videos for social media and online

Facebook posts and cover images

MARketinG sUPPORt

TURN GREY

INTO GORGEOUS

TURN GREY

INTO GORGEOUS

INTRODUCING THE NEW GREY SERVICE COLLECTIONBY GOLDWELL

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GRey is the nO.1 ReAsOn wOMen stARt VisitinG the sAlOn FOR COlOR1.

FROM Clients thAt wAnt tO keeP A MORe nAtURAl COlOR,

tO thOse whO DesiRe A FAshiOn shADe – GRey is As DiVeRse As sAlOn Clients CAn Be.

tURn GRey intO GORGeOUs with GOlDwell‘s GRey seRViCe COlleCtiOn,

sUPPORtinG stylists tO MAke A DiFFeRenCe AnD COnVinCe hOMe COlOR COnsUMeRs thAt

theRe is Only One DestinAtiOn tO Get inDiViDUAl AnD GORGeOUs GRey – A sAlOn.

Discover the new shades featuring @elumenated technology in our Topchic Naturals and Colorance Cover Plus Segment.

For the first time ever, a technology combines the remarkable coverage

of oxidative colors with the exceptional shine of Elumen.

“THERE’S NO NEED TO BE UNHAPPY ABOUT GREY HAIR

ANYmORE – IT’S FULL OF POSSIBILITIES.”

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GOlDwell GlOBAl MAsteR Uk

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Lisa Whiteman

1 Kao

study in G

ermany, U

K, U

SA w

ith 4,500 particip

ants, 2013.

Headshot: Topchic 7N@RR, 6N@RV, 8N@KKExisting shade: 6N (Grey: 40–60%)

GRey BeAUtiFyinG seRViCeEnhance and contour the natural grey beauty of hair with soft reflections and luxurious shine — featuring

the micro Waves technique, for soft blending.

BACk tO nAtURAl seRViCeCreate natural tones with a wood grain effect. Effortless and with multi-dimensional shine —

featuring various slicing and Weaving techniques.

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BeFO

Re

BeFO

Re

ReFineD

tiMeless

GRey BeAUtiFyinG seRViCeEnhance and contour the natural grey beauty of hair with soft reflections and luxurious shine — featuring

the micro Waves technique, for soft blending.

BACk tO nAtURAl seRViCeCreate natural tones with a wood grain effect. Effortless and with multi-dimensional shine —

featuring various slicing and Weaving techniques.

DiMensiOnAl BlOnDe seRViCeNatural coverage result with multi-shine reflection.

Combine neutral and cool shades to create amazing results — featuring the intuitive Freehand technique.

FAshiOn ReD seRViCeMake it spectacular. Create gorgeous color movement

with shiny sparkles to any red — featuring new Back-to-Back technique.

19

BeFO

Re

BeFO

Re

DiMensiOnAl

ViBRAnt

For online consultation moodboards visit:

goldwelluk

DiMensiOnAl BlOnDe seRViCeNatural coverage result with multi-shine reflection.

Combine neutral and cool shades to create amazing results — featuring the intuitive Freehand technique.

FAshiOn ReD seRViCeMake it spectacular. Create gorgeous color movement with shiny sparkles to any red — 

featuring new Back-to-Back technique.

BeFO

Re

BeFO

Re

20

GRey CAMOUFlAGe seRViCeFor a more youthful grey blending and a natural look without visible roots recommend this specialised men service which is as quick and easy as shampooing hair.

Styling: New Dualsenses Men Dry Stying WaxCreates flexible, moldable styles that can be reworked.

PiXelAtiOn seRViCeRecommend this Pixelation technique to add back some pepper to the salt and shadow color in a soft light without

the look of being artificial.

Styling: Dualsenses Men Power GelFor sculpted and sleek styles with maximum hold.

21

FORMULAA Elumen: 30 ml SV@10 + 1 ml NA@2 B Elumen: 30 ml AB@9 + 2 ml NA@2C Soft Color: 10P

eXistinG shADe: Grey 90-100%

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AMMONIA-FREE

SERvICE---

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GREY BEAUTIFYING SERVICESTEP BY STEP

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To optimize color deposit and to equalize structural differences use Dualsenses Color structure equalizer.

Section the hair. Start applying at the hair-line, alternating formula A and B in fine diagonal micro weaves in the opposite direction of the hair growth.

Then reverse the section behind for a natural directional color technique in the same way.

Observe the processing time, then rinse. Shampoo with elumen Wash. Apply elumen Lock and rinse after 5 min.

Apply formula C as a toner to the entire hair at the basin.

Observe the processing time, then rinse. Finish the color service with a Dualsenses Color Lock serum.

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1-

STYLING: Apply a pea-sized amount of stylesign Crystal Control into dry hair to diversify the look, change it from classical to “edgy” with stylesign Big Finish.

MAINTENANCE:The New Dualsenses refining silver shampoo will help your client to neutralise unwanted yellow tones and provide shiny reflections.

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new---

THE 2014 COLOR ZOOm

jOURNEY

JANuArY Reallusion Trend

Collection Launches

FeBruArY

Challenge Opens

mAY/JuNeChallenge Closes and UK Judging

takes place

22

“I WAS REALLY ImPRESSED BYTHE STANDARD

THIS YEAR”Nicola Shannon, Editor of

Professional Hairdresser magazine

Above (top) Matthew Batham, Hairdressers JournalKarine Jackson, award winning colorist

JuLYInternational judges decide

the UK Gold Winners who are announced at the Color ZoomSummer Party

uK CoLor Zoom FiNALists

NeW tALeNt FiNALists(Left to Right)

Geraint osborne Kudos Haidressing

Jessica Hay Hanks Hairdressing

Paige stray Head Romance

Amy Wardle John Olivers

Georgina Halpin Heaven on Earthmegan styles Lisa Edwards

CreAtive CoLorist FiNALists(Left to Right)

Becky Barnes Webster Whiteman

Lauren turner Spirit Hair Company

Helen Heinroos Redhed

Karen elliott Webster Whiteman

emily Warne Head Romance

Color Zoom 2014 Summer Party

This exciting event took place at B1 @ Victoria House in London where the GOLD, SILVER and BRONZE winners were

announced to 450 attendees.

This year’s Color Zoom trend, Reallusion, was the theme of the night with lots of hidden details to make

guests look twice. From “Reallusion” canapés including savoury macaroons, upside down flower displays and

cryptic messages on the walls that could only be seen from certain angles…

GOLDWELL set the scene for Color Zoom celebrations.

The Mark Leeson Artistic Team opened the show with a stunning model presentation. Using elements of the

Reallusion trend, the team created 8 incredible looks. British Hairdressing Award winners Mark Leeson, Shaun Hall

and Terri Kay transformed three model looks in just 10 minutes, demonstrating quick styling techniques and using

coloured hair pieces to completely change a look, while staying true to the Mark Leeson soft and sexy signature style.

AND THE WINNERS ARE…The Bronze, Silver and Gold winners were announced by Goldwell Ambassador

Shane Bennett and previous Color Zoom Global Winners Lisa Whiteman and Neil Barton.

The UK GOLD winners will travel to Berlin this October to compete at the Global Color Zoom Event, recreating their winning “Reallusion” interpretation live in three hours. If they are crowned a Global Winner they will join the International Color Zoom Creative Team and work on the Color Zoom Collection for 2016,

enjoying global fame and PR opportunities.

Congratulations to this year’s Color Zoom UK Winners!

“I’ll prepare for Berlin with plenty of practice – I want to

make the UK proud!”

NEW TALENT CATEGORYGOLD WINNERJESSICA HAY

HANkS HAIRDRESSING IPSWICH

“It’s humbling to have recognition of my work by

industry peers.”

PARTNER CATEGORYGOLD WINNER

DOROTHY STURGEONSHANE BENNETT HILLSBOROUGH

“Being a UK winner isabsolutely amazing, I still

can’t believe it!”

CREATIvE CATEGORYGOLD WINNER

BECKY BARNES WEBSTER WHITEmAN

LONDON

To continue the celebrations, Abby & Karly Whittaker – owners of the Sarah Hodge salon group, styled a flash mob of dancers to lead guests into the KMS California Disco. The disco, previously a hidden

room, was revealed with a huge “KMS” light bulb sign, disco balls and TV presenter Steve Jones from BBC3’s HAIR on the decks to ensure the dance floor was pumping into the early hours.

for Bora Aksu SS15 at London Fashion Week

Kms California was once again invited to be the official hair partner by Bora Aksu at London Fashion Week on Friday 12th september. this season’s hair team was led by Kms California Ambassador sam Burnett, along with Kms editorial Collective Core members - Ashley mcmillian, Andrea Dorata and Neil smith.

The hair concept for the SS15 collection captures the essence of the new collection. “A Dancer with Wings” was inspired by Queen Victoria’s collection of paper dolls. Cottons, silks and organza in ballerina shades of pink and peach are used to reflect innocence and purity, while knotted techniques create the contrasting heavier presence. Black elastic is wrapped around the hair to echo the ballerina’s discipline of tying her pointe shoe ribbons.

Key Products: ADDVOLUME volumizing spray and HAIRSTAY medium hold spray.

GET THE LOOK:

1: Apply ADDVOLUME volumizing spray through damp hair to add texture and body.

2: Blow dry on a low heat. Twist sections while drying to create loose waves and second-day texture.

3: Part hair to the side and allow the larger front section to fall loosely over the face.

4: Create an effortless low side pony on the heavier side of the parting (don’t brush smooth), allowing the front section to sweep across one eye. Secure pony with a band just below the ear.

5: Wrap the ponytail with a long length of black elastic, starting at the top and working ¾ down. Tie the elastic tightly and cut the ends off.

6: Spritz ADDVOLUME volumizing spray on the end of the pony tail and twist to add messy texture.

7: Spritz with HAIRSTAY medium hold spray. Smooth down any flyaways with your hand.

Check out our London Fashion Week playlist on Spotify, search kmscaliforniauk

To find out more about what happened behind the scenes at LFW, visit our blog: realstyleinspiration.com

The KMS Collective teams get involved in a

TOP SECRET MISSION!The KMS Editorial Team and Salon Ambassadors (The Collective), had the unique opportunity to test two new products from KMS ahead of launch, offering feedback and top tips to KMS about each product.

The KMS Salon Ambassadors, a group of stylists who have trained as in-salon KMS experts to boost retail, came together for two days in June at the Academy London for their fourth group session of the year. Here they attended product training and brainstormed developments for their Top Secret Mission!

When asked what she thought about upcoming KMS California launch, Salon Ambassador Marissa Benjamin from Hair by ME in Bridgend said “there’s just so much happening and i love it! it doesn’t matter if your hair is long or short, there is something for everyone and you know that Kms California products really work”.

The KMS Editorial Team experienced a hands-on “secret” session with award- winning stylist Sam Burnett, who said, “this is one of the great aspects of Kms California, and in particular the Collective Programme, having the opportunity to experience features and products before they even hit the market. As a stylist that exclusivity is so important for our creativity and development with the brand.”

The Top Secret Mission was exclusively available to KMS experts, who were involved in this brand development before anyone else. The experience was described as “rewarding” and “allowed us to feel connected with the brand”.

The new products are available now, turn over the page to find out more.

29

KMS California have introduced two new additions to its innovative CURLUP range

leave-in conditioner and perfecting lotion the perfect pairing for perfect curls

CURLS ARE IN!

CurLuP leave-in conditioner Daily lightweight conditioner designed to moisturise curly hair, creating the perfect styling foundation. Whether your client has natural curls or tousled waves, they can embrace their daily look with this style-starting conditioner. • 125ml • RRP £15.50

CurLuP perfecting lotion Designed to enhance and define curls, keeping them soft and smooth, even in high humidity. With the additional benefit of pressure activation, a result of innovative polymer technology, perfecting lotion instantly refreshes the style when using your hands. Say farewell to crunchy, stiff curls for good! • 100ml • RRP £16.50

30

kmscaliforniauk #curlsarein

Speak to your KMS Sales Consultant or call 01323 432100

31

STEPS TO ENTER1. Follow KMS California on www.pinterest.com/kmscaliforniauk/2. Create your board titled CURLS ARE IN! Start pinning your favourite curly hairstyle pictures

and add #CURLSAREIN in the description of each picture for a chance to win!

SHOW US WHY YOU LOVE CURL AND YOU COULD WIN THE FULL CURLUP RANGE + an iPad mini

WIN AN

iPad mini

with KMS California

iPad® is a trad

emark o

f Ap

ple Inc.

32

BEHIND THE SCENES WITH ABBY & KARLY WHITTAKER

FOR KMS CALIFORNIA

Take two new CURLUP products from KMS, a cool backstreet

studio in North London a team of videographers and two uber

talented stylists – mix together, shout “Action” and watch the

magic happen! This was the perfect recipe for the new

KMS California consumer video which is now available

to view on YouTube.

Abby & Karly Whittaker from the Sarah Hodge salon group

were the guest presenters for this latest video, talking to

consumers about how to get the best from your curls with

the new CURLUP leave-in conditioner and perfecting lotion.

With top tips, visual guidance and product usage advice,

this video ticks the boxes for consumers who are

looking to love their curls!

Here we go behind the scenes to reveal how a full days

filming is translated into 3 minutes on YouTube!

8am – Setting up Studio in North London for a day of filming with Abby and Karly Whittaker

from Sarah Hodge

9:30am – With the set prepped, our stylists and model arrive to begin filming the CURLUP

YouTube video

11am – All the team are hard at work

33

2.30pm - Our model’s look is almost complete

4pm – The final shots of the day

5pm – It’s a wrap!

kmscaliforniauk

34

Following the success of the recent

London Fashion Week show, we’ve teamed up with Bora to create a

Limited edition Compact mirror

Speak to your Sales Consultant for details

the GiFt OF BeAUtiFUl hAiRSeasonal Treats from Goldwell and KMS California

Each kit includes a link to a bespoke online get-the-look video, plus products and tools to create each individual look.

CREATE. VOLUME STYLE KIT

RRP £32.00

POWER UP YOUR HAIR WITH ExTRA OOMPH!

CREATE. WAVES STYLE KIT

RRP £32.00

DREAMING OF PERFECTLY TOUSLED HAIR?

CREATE. STRAIGHT STYLE KIT

RRP £32.00

STRAIGHT, FRIZZ-FREE HAIR IS JUST A WASH AWAY!

35

KERASILK GIFT SETS RRP £35.00 / £40.00

Rich Care Set Shampoo, Daily Mask & Silk Fluid

Ultra Rich Care Set Shampoo, Daily Mask & Oil

STOCKING FILLERS

A perfect gift for your loyal clientsPick and Mix Dualsenses

and StyleSign Travel Sizes

DUALSENSES GIFT SETS RRP £17.00

Shampoo and Conditioner Sets, available in Color, Color Extra Rich, Blonde & Highlights,

Ultra Volume and Rich Repair

GOLDWELL MEN GIFT BOX

Fill with your client’s favourite Goldwell Men Products

Available while stocks last. For more information speak to your Sales Consultant or call 01323 432100

moNoCromAtiCmisCoNCePtioNPlayful, professional, clean lines, refined silhouettes and sophisticated looks with unquestionable chic

36

Hair: Nicola smyth Artistic team 2014

Photographer: Dave Perry

Make Up: Sasha Rai

Styling: Revolve Ladies Wear

37

stylist&sAlOn eDit

CELEBRATING 10 YEARSWild about Hair recently celebrated the 10 year anniversary of its

Hill Street Salon in Wrexham. The salon hosted an education day for the team, with inspiration from Goldwell Ambassador Neil Barton and

William Wilson – followed by a party for employees and friends. Here’s to the next 10!

stylist&sAlOn eDit

If you have a story to share, email your news with a high resolution image to Samantha.Ward@kao.com

Adam & eve salon Group, based in Ipswich, recently unveiled

a new colour bar area in their Felixstowe salon.

The colour bar provides an open mixing area that brings colour mixing expertise to life

in the salon.

owners michael swain mBe and Jade Hardiman officially opened Dolls & Dudes salon in Luton this

may, with special guest Kirk from toWie.Michael, a former solider, was injured when he served in Afganistan.

He had several major operations and had to relearn how to walk. After being awarded an MBE by her Majesty the Queen, Michael opened

the salon as a fresh start for him and his family. He will continue his charity work though the business.

15 YEARS ON …In 1999 Patrizia Cucinella and Julie Quarmby opened Aqua

Hair Design, with young families and little budget!

Now celebrating their 15th Anniversary, they have expanded

to larger premises as an award winning team, and a KMS Salon

Ambassador - Nikita Tandy. Happy Anniversary!

38

Kao Salon Division says a fond farewell to one of its most loyal Sales Consultants this month.

Barry Cotter joined GOLDWELL in 1984, and is retiring after 30 years with the business.

Good Luck Barry!

“My family feels honoured to have had Barry as our sales consultant

and now family friend. Three generations of Wyndhams wish

Barry happiness in his retirement”.John Paul Wyndham,

owner of Wyndham Hair

PRETTY IN PINkThe team at Big Bang in Bathgate recently took part in the Cancer Research Race for Life event at Holyrood Palace in Edinburgh.

The event raised over £18,500 for cancer research. The team

are pictured with Sales Consultant Derek Thomson.

Anna Mather Hair & Beauty opened in 2011 and bloomed into a vibrant and thriving salon. In January 2014 the salon was tragically

gutted by fire. They opened a temporary salon in a local pub that had been standing empty. After six months, Anna was able to refit the salon and reopen. The salon is now busier than ever and they are recruiting

two new team members. Congratulations.

“We are so grateful to be back in our salon. the fit is stunning and life is better than ever. We feel very lucky”. Anna mather, salon owner

39

in the hUBin the spring Goldwell and Kms California launched the HuB, an exclusive business networking club.

The first HUB events took place in June in Ipswich, London and Hinckley, with speakers, such as Kate Woods, owner of KOR Digital, offering advice on how to improve online profiles, as well as Karly and Abby Whittaker, directors of Sarah Hodge Hairdressing Group, sharing their award winning business model ‘Company DrivA’.

Members also have the chance to shape the future of Goldwell and KMS California by participating in strategic workshops, as well as receiving priority tickets and product previews.

INTERESTED? Speak to your Sales Consultant to find out more.

40

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SALON INTERIORS---

RADIANCE mEDI SPA – EXETERowners: Dr ros Debenham and daughter Katie Debenham

Winners of salon Design 2014 at the British Hairdressing Business Awards

What was the inspiration for the interior?We wanted a clean look, but still wanted the “wow” factor which we achieved with purple touches.

How long did the refurbishment of the building take and when did the salon open? The property started as a 7,500 sq. ft. space that looked just like a car park. We started the project in November 2012 and opened in April 2014.

Did you experience any challenges? The challenges were dealing with a property below ground level on the roadside, yet above ground the opposite side. We wanted to make the entrance upstairs enticing. The long corridor is broken up by dramatic purple glass areas and doors that allow users of the spa to see into the hair salon.

What is your favourite part of the salon? The mirrors - everything else has such clean lines with the marble look tiles and white salon furniture. The silver mirrors just stand out in a dramatic way. 

When I decided to go into hairdressing it was a bit of a shock for my parents! Fortunately for me my neighbour’s son was dating the salon manager at Harvey Nichols. Her advice was, “if you want to get to the top, start at the top” and gave me a shortlist of salons that I should approach for a job.

I was lucky to be accepted by what was then, one of the top five salons in London, Molton Brown. This was an incredible experience and gave me the opportunity to learn from some of the great names of our industry including Sam McKnight, the now legendary session artist.

At 22, I left London to open my first salon. Even now, I realise just how young I was, and probably one of the best decisions I made was to join a newly opened business school called 365.

This showed me that you could successfully mix the artistry of hairdressing and the skills of business to create a truly progressive business. Having completed the core programme, the founder of the organisation, Leslie Spiers, approached me to become one of his lecturers. This was a turning point in my career.

Although I reluctantly hung up my scissors 15 years ago, I still enjoy seeing the incredible creativity from this dynamic industry through the young people that work with me. I now have time to focus on my other passion which is communicating business skills to salon owners in a way that adds real value to their lives and teams.

But, it hasn’t always been easy! In fact, I often rejoice the fact that after just five years of being in business I nearly went bankrupt. I learned more during those seven painful months than at any other time in business. What I learned then is as true today as it has ever been and I quite often joke with salon owners, “who would you rather have talking to you about business, someone who’s spent their life in a classroom or someone who’s been down there in the trenches where the bullets are flying?”

Even though I spend a lot of my time with salon owners now, I never forget my origins. I am incredibly lucky to have an amazing creative, fun team around me! Our clientele is typical of many salons like ours with a wide diversification of age, background and profession. We have learnt that the consistent merging of great hairdressing and great customer care is what has helped us to stand the test of time.

I would state that our growth, even in the last five years, can be attributed not only to my incredible team but also the partnership we have with Goldwell whose support has meant that my team have grown along with my profits.

And finally if I could travel back in time and whisper something in my own younger ear it would be, keep things simple and focus on those things that matter, then you can enjoy the journey.

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WHAT mATTERS TO YOU?---

“WHO WOULD YOU RATHER

HAVE TALkING TO YOU ABOUT BUSINESS…”

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Greg ChristieBUSINESS EXPERT &

OWNER OF LIFESTYLE SALONS mILTON kEYNES

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41

DISCOVERWHAT’S

DIFFERENT

WE ARE YOUR STYLIST-EXCLUSIVE FULL-SERVICE SALON PARTNER.TELL US HOW WE CAN FEED YOUR CREATIVITY.

goldwelluk

www.GOlDwell.COM