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Safe & SOUND is a bi-monthly publication provided by Certified Alarm Systems & Home Theaters

1113 Florida Blvd., SE Denham Springs, LA 70726

Main Office 225.928.7867certifiedalarms.com

Marketing Dept 225.791.7179 safeandsoundmagazine.com

All rights reserved. Safe & SOUND cannot be held responsible for any unsolicited materials. Reproduction in whole or in part without permission is prohibited. Publisher is not responsible for unsolicited manuscripts and artwork. The opinions expressed in Safe & SOUND are those of the authors or advertisers and do not necessarily reflect the views of the owners, nor do they constitute the endorsement of products or services herein. The publisher reserves the right to accept or reject any paid advertisement.

Copyright 2010 Certified Alarm Systems & Home Theaters. All rights reserved.

executive editorJan Howard jan@certifiedalarms.com

art directorMary Milton mary@certifiedalarms.com

webmaster Venkat Kommalapati venkat@certifiedalarms.com

Rusty Howard info@certifiedalarms.com

publisher/ceo

Jacquelyn Valentinenewsletter@certifiedalarms.comHoward Ward

contributing writers

April Mae Boudreau april@certifiedalarms.com

graphic designer

OCTOBER 2010 VOL. 2 ISSUE 5

Inside this issue...

contents

hlward@bakerlafire.orgFROM THE PUBLISHERLee National Denim Day

CYBERBULLYINGStop it before it starts

LSU FOOTBALL SCHEDULE2010

FIREWATCH WITH HOWARD WARDNational Fire Prevention Month

IS YOUR HOME‘S POWER SECURED?Automatic Standby Generators

WHY YOUR BUSINESS NEEDS A WEBSITEWhen to call a professional

COOKING WITH MEMEQuick Melon basket

SOCIAL NETWORKINGI.D. Hijacking

05>07>08>09>11>12>13>15>

05 09

07091115LSU

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Join Us In The Fight Against Breast Cancer

Join Certified Alarm Systems in the fight against breast cancer.

Help us reach our $500 Goal!

Donate at our Denham Springs

location to receive a free pink ribbon

pendant.

Donate online CertifiedAlarms.com

Learn more at denimday.com Team ID: 236532, Coordinator: Mandy Quartz

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from the publisher

One in eight women will be diagnosed with breast cancer in her lifetime. That’s a startling

statistic. But since 1996, Lee National Denim Day® has raised nearly $80 million for the fight against breast cancer ... $5 at a time.

On Denim Day®, October 8, Certified Alarm Systems & Home Theaters will be joining together for a very special “casual Friday” to help Lee National Denim Day celebrate 15 years of fighting breast cancer. Certified employees are gearing up to participate in this grassroots program which has raised more than $80 million for breast cancer research by simply asking the nation to put on their jeans for a $5 donation to the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF).

This year, Lee National Denim Day is proud to partner with the Cancer Support Community, an international non-profit dedicated to providing support, education and hope to people affected by cancer.

Funds raised from participation in Denim Day® will support:• Groundbreaking research at Lee Translational

Laboratories nationwide to find less toxic, more effective treatments.

• Development of an early detection blood test in collaboration with the Breast Cancer Biomarker Discovery Project.

• Cancer Support Community centers nationwide which provide emotional and social support to cancer patients and their families.

We Protect The Things You Can‘t Replace. “Our employees are always interested in participating in more charitable events” says Jan & Rusty Howard, owners of Certified Alarm Systems & Home Theaters. “Lee National Denim Day is easy and fun to do. Everyone gets to wear jeans to work in exchange for a

$5 donation and the money helps fight breast cancer, a cause that is very important to many of our employees.”

Certified employees will add their own flavor to Lee National Denim Day by encouraging online and in office donation collections to commemorate their fundraising accomplishments and further the message of the importance of early

detection.

“We are more grateful every year at the number of organizations like

Certified Alarm Systems & Home Theaters, who come together across the country and donate to make this grassroots program a continued success,” said Liz Cahill, Vice President of Marketing Communications for Lee Jeans. “This year as we celebrate our 15th anniversary, we’d like to thank all the companies and people across the nation that has continued to participate in Lee National Denim Day and helped us contribute more than $80 million in the fight against breast cancer.”

For questions about EIF’s Women’s Cancer Programs and information about breast

cancer, visit Denimday.com, eifoundation.org or call 800-426-0010.

Learn more at denimday.com Team ID: 236532, Coordinator: Mandy Quartz

Certified Employees help celebrate 15th Annual Lee National Denim Day®

Donate Online at CertifiedAlarms.com

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Stay InTouch with your alarmYou trust your security system to be on duty 24/7. But wouldn‘t you like to know what‘s happe-ning even when you‘re away from your home or business? With Certified Alarms new InTouch Technology, you will know instantly about any alarms or important security system events via text message or email, and control your alarm system by sending simple text messages.

Arm/disarm your system, control outputs, retrieve system status, and perform other functions right from your cell phone. Each command received by the panel is acknowledged back to you via return text message and email for verification of command. Receive both text and email messages from your alarm system, delivered to three selected destinations.

24/7 PROTEXTION For more information about InTouch Messaging from Certified Alarm Systems & Hometheaters, please visit us online at certifiedalarms.com or call 225-928-7867.

Security Management is Now Only a Txt Msg Away!

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“ Sticks and stones may break your bones but words will never hurt you.“

That‘s what Mom said when you complain about being teased in the 2nd grade. Now, however the teasing has gone far beyond schoolyard taunts and onto the Internet, as „cyberbullying“ or bullying others through electronic means, has taken hold among tweens and young teens. Cyberbullying is a different issue than regular bullying because it‘s everywhere. You come home and it‘s there. It‘s on your phone - people are sending you cruel text messages. Anywhere from one-third to one-half of children say that they are experiencing this. The Internet gives children an increasing ability to do this cliquey behavior. The potential danger of cyberbulling was made evident last year when a 13-year-old Missouri girl committed suicide after repeatedly becoming the victim of an Internet hoax, perpetrated by several people (among them the mother of a peer). The mother was indicted for fradulently using a MySpace account. Even individuals who study cyberbullying were shocked by this case. Cyberbullying is a problem that affects almost half of all American teens. Whether you’ve been a victim of cyberbullying, know someone who has been cyberbullied, or have even cyberbullied yourself, there are steps you and your friends can take to stop cyberbullying and stay cyber-safe.

How Are Teens Cyberbullied?Being a victim of cyberbullying can be a common and painful experience. Some youth who cyberbully:

• Pretend they are other people online to trick others

• Spread lies and rumors about victims

• Trick people into revealing personal information

• Send or forward mean text messages

• Post pictures of victims without their consent

When teens were asked why they think others cyberbully, 81 % said that cyberbullies

think it’s funny.

Other teens believe that youth who cyberbully:

• Don’t think it’s a big deal• Don’t think about the

consequences• Are encouraged by friends• Think everybody cyberbullies• Think they won’t get caught

How Do Victims React?Contrary to what cyberbullies may believe, cyberbullying is a big deal, and can cause a variety of reactions in teens. Some teens have reacted in positive ways to try to prevent cyberbullying by

• Blocking communication with the cyberbully

• Deleting messages without reading them

• Talking to a friend about the bullying

• Reporting the problem to an Internet service provider or website moderator

Many youth experience a variety of emotions when they are cyberbullied. Youth who are cyberbullied report feeling angry, hurt, embarrassed, or scared. These emotions can cause victims to react in ways such as

• Seeking revenge on the bully• Avoiding friends and activities• Cyberbullying back

Some teens feel threatened because they may not know who is cyberbullying them. Although cyberbullies may think they are anonymous, they can be found. If you are cyberbullied or harassed and need help, save all communication with the cyberbully and talk to a parent, teacher, law enforcement officer, or other adult you trust.

Today’s teens use technology more than ever. Most have

high-speed Internet access, which they use to send

instant messages to their friends, create blogs and online

videos, keep personal profiles on social networking websites,

share photos, and more. Many teens also have cell phones and

spend hours text-messaging friends. Technology, especially

the Internet, allows all of us immediate access to information,

which can greatly benefit our lives. However, it has also pro-

vided some people with the means to exploit the innocent,

commit crimes, and inflict injury on others. This technology

has allowed some teens to take the bullying that thrives in

school hallways into cyberspace.

Cyberbullying is using the Internet, cell phones, video

game systems, or other technology to send or post text or

images intended to hurt or embarrass another person.

Cyberbullies victimize teens in a variety of ways:

� Nearly 20 percent of teens had a cyberbully pretend to

be someone else in order to trick them online, getting

them to reveal personal information.

� Seventeen percent of teens were victimized by some-

one lying about them online.

� Thirteen percent of teens learned that a cyberbully was

pretending to be them while communicating with

someone else.

� Ten percent of teens were victimized because someone

posted unflattering pictures of them online, without

permission.

Youth give many reasons for bullying; as adults, you can

help stop cyberbullying by learning why youth cyberbully and

by teaching youth how to interact positively in cyberspace. An

overwhelming majority of teens believe that youth cyberbully

because they think it’s a joke, not realizing the negative impact

it may have on the victim. Many teens also think that youth

cyberbully because they are encouraged by friends or because

they believe that everyone else cyberbullies. Dealing with

cyberbullying can be difficult, but there are steps parents, edu-

cators, and other caregivers can take to prevent it.

Parents and caregivers have a responsibility to help keep

youth safe online. In order to do this, parents have to be aware

Forty-three percent of teens

have been victims of

cyberbullying in the last year.

Eighty-one percent of youth

said that others cyberbully

because they think it’s funny.

Almost 80 percent of teens

said that they either did not

have parental rules about

Internet use or found ways

around the rules.

continued on page 10

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Sat, Sep 03

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Sat, Oct 01

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Sat, Oct 15

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TBA

Northwesters St.

Mississippi St. *

West Virginia

Kentucky *

Florida*

Tenessee*

Auburn*

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Western Kentucky

Ole Miss*

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Baton Rouge, LA (Tiger Stadium)

Baton Rouge, LA (Tiger Stadium)

at Starkville, Miss (Davis Wade Stadium at Scott Field)

at Morgantown, W.Va. (Milan Puskar Stadium)

Baton Rouge, LA (Tiger Stadium)

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at Knoxville, Tenn, (Neyland Stadium)

Baton Rouge, LA (Tiger Stadium)

at Tuscaloosa, Ala. (Bryant-Denny Stadium)

Baton Rouge, LA (Tiger Stadium)

at Oxford, Miss. (vaught-Hemingway Stadium)

Baton Rouge, LA (Tiger Stadium)

TBA

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FIREWATCHFIREWATCHWith Howard Ward -BAKER FIRE DEPARTMENT

1. If an alarm “chirps,” warning the battery is low, replace the battery right away.

2. Replace all smoke alarms, including alarms that use 10-year batteries and hard-wired alarms, when they’re 10 years old (or sooner) if they do not respond properly when tested.

3. Never remove or disable a smoke alarm.

Have a great fall season and just use common sense when it comes to fire prevention…sometimes it’s just takes a moment to make sure you and your families are safe…

Stay Safe,

Howard Ward -Baker Fire Department PUBLIC RELATIONS OFFICER (225) 706-0574 HLWard@BakerLaFire.org cityofbaker fd.com

“Many homes may not have any smoke alarms, not enough smoke alarms, alarms that are too old, or alarms that are not working, we want residents to understand that working smoke alarms are needed in every home, on every level outside each sleeping area and inside each bedroom. And, if a smoke alarm is 10 years old or older, it needs to be replaced.”Smoke alarms can mean the difference between life and death in a fire. NFPA statistics show that working smoke alarms cut the chance of dying in a fire nearly in half. But they must be working properly to do so. Data shows that many homes have smoke alarms that aren’t working or maintained properly, usually because of missing, disconnected or dead batteries. Roughly two-thirds of all home fire deaths result from fires in homes with no smoke alarms or no working smoke alarms.

Test smoke alarms at least once a month using the test button, and be sure EVERYONE in

your home knows their sound.

Hello readers,

I do hope everyone has had a safe and fun summer and on a personal note… I think it was one of the hottest and humid summers I have ever experienced…WOW!!!…I do

remember saying on one of my previous Firewatch articles that I wrote…”I was tired of the cold weather and looking for some warmer temps”… Well…all I can say about that is…”Careful What You Ask For”…oh well we live in Louisiana and we like it hot…I guess??!!?!?! Fortunately for us…fall is in the air and with that comes cooler temperatures. It’s this time of year when we want to encourage you to make sure you have your heating equipment and fireplaces inspected and cleaned before you use them. Firefighters around the country will respond to a large number of 911 calls from folks who turn or light their heating equipment and soon after will smell the odor of something burning. The majority of the time when we arive, the odor will be traced back to dust or lent in the heating equipment being burnt off. And in regard to fireplaces, people sometimes forget to open the damper doors thus filling their homes with smoke.

National Fire Prevention Month October 3-9, 2010During the month of

October, fire departments

around the country will

recognize and promote

a national campaign to

educate communities about

smoke alarms. National

Fire Protection Association

(NFPA) a nonprofit sponsor

is a great advocate for

fire prevention and we

encourage folks to visit their

web-site (www.nfpa.org ) for

more information.

Smoke Alarms: Up, Down and All Around

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How Can I Prevent Cyberbullying?Teens have figured out ways to prevent cyberbullying. Follow in the footsteps of other quick-thinking teens.

• Refuse to pass along cyberbullying messages

• Tell friends to stop cyberbullying• Block communication with

cyberbullies• Report cyberbullying to a trusted

adult

You can also help prevent cyberbullying by speaking with other students, as well as teachers and school administrators, to develop rules against cyberbullying. Raising awareness of the cyberbullying problem in your community by holding an assembly and creating fliers to give to younger kids or parents.

Don’t forget that even though you can’t see a cyberbully or the bully’s victim, cyberbullying causes real problems.

What Else Can I Do?Remember that the Internet is accessed by millions of people all over the world, not just your friends and family. While many Internet users are friendly, some may want to

hurt you. Never post or share your personal information online (this includes your full name, address, telephone number, school name, parents’ names, credit card number, or Social Security number) or your friends’ personal information. Never share your Internet passwords with anyone, except your parents. Never meet anyone face-to-face whom you only know online. Talk to your parents about what you do online.

To learn more about preventing cyberbullying visit www.ncpc.org.

All statistics from the 2006 Harris Interactive Cyberbullying Research Report, commissioned by the National Crime Prevention Council.

Stop Cyberbullying Before it Starts

DELETE CYBERBULLYINGIf you wouldn’t say it in person, don’t say it online.

Don’t write it. Don’t forward it.

continued from page 7

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According to the Propane Education & Research

Council (PERC), 53% of respondents admitted that they know little or nothing about standby generators. Based on that fact we feel it’s important to address the issue and hopefully educate you on the importance of standby generators.Imaging spending thousands of dollars on your home networking, security, and a home theater setup, then a week later a storm knocks down your power for five days. During this time, you are unable to use computers and telephones, not to mention you are vulnerable to theft or worse. In addition you are going to be scrambling to save food before it goes bad. Having a standby generator installed prior to the incident would have negated all of these issues that have become a reality. Living in Louisiana means we’ll get our share of hurricanes, but it doesn’t mean we have to suffer without power come hurricane season, making it more prudent to have a generator system in your home. As with anything else, a generator is an investment, but an important one nevertheless.

What is a standby generator? A standby generator is a self-contained enclosure installed outside of the home in a similar fashion to a central air conditioning unit. It is wired into

the home’s electrical system then powered via propane or natural gas, much like a barbeque grill. When the power grid in your city goes down or your home’s power is killed from lighting, the standby generator provides immediate energy to the home so the security system, telephone system, computers, heating and air conditioning, home network, refrigerator, and other electrical appliances can continue to run as if nothing happened. A standby generator can be installed in both new and existing construction homes.

Think you’re not vulnerable? According to the Electric Power Research Institute, about 3,500,000 people in the U.S. lose power each week. Another one in three consumers is worried that severe weather will affect their community within the next year. And for these reasons, automatic standby generators are becoming a common request by homeowners analogous to central air conditioning in the 1980′s. The truth is virtually everyone is interested in having a standby generator installed in their home and for many, price is a concern. The good

news is prices have come way down and there are now more choices than ever before to ensure the right generator can be matched to your home and families energy requirements. Standby generator prices have dropped 13%, making it an attractive and affordable option for anxious homeowners. Waiting out the power outage in the dark increases security risk and many more consequences.

Consequences of NOT having an automatic standby generator:• Food spoilage• Loss of a/c and heating

systems• Loss of computers and phones• Mold growth• Inability to use at-home

medical devices• Security system failure• Damage to computer systems

In short, every homeowner wants to be prepared for unexpected weather, unstable power grids, or even terrorist threats. At the same time, the average homeowner has also become more dependent on multiple computers and TVs, larger refrigerators, and sophisticated whole house electronic systems. The same is true for home-based businesses, valuable electronic data protection, and digital assets that simply cannot be replaced once damaged or destroyed.

Is your home’s POWERsecured?If not, you seriously need to reconsider

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This day and age it is imperative that every business has a

website. Each year it is becoming more and more popular for consumers and businesses to search a product or service online rather than in phone books or in brick and mortar locations. The information age is growing and if your business is not part of it you are losing out on a growing trend.

There are so many valid reasons why owning and operating a website is important. Reaching your target market in your own area is one thing, but having a website allows you to reach your target market world wide. Many more individuals and companies are becoming more computer and internet savvy, this means to stay atop of the competition, you need to have a website that is not only informative but functional and professional. If marketed properly you should have sales or contacts via your website that are valid and valuable.

If you own a business and it is not online, this is really a huge factor that needs to be considered. Not only will owning a website help your current clients, with items such as your office hours, prices or services available, it will allow your online audience to see what great products and services you offer, and possibly inspire them into action!

Why Does YOUR Business Need a Website?Why Does YOUR Business Need a Website??

5 Quick Reasons1. Make a great first impression

of your business to first-time visitors to your site.

2. Increases Credibility & Improve Customer Service. You can use the website to interact with your prospect or your customer.

3. Increase Sales. It is a trend today where people will search on the web before they make up their mind about the purchasing decision. Use your site as an informational tool for your customers, 24 hours a day, 7 days a week.

4. Generate New Leads & Use as a Promotional Tool. It gives you far better reach to the customer that is outside of your local area.

5. It is easier to get people to visit your website and understand about your business, than to pick up their phone or visit your store personally.

Why Hire A Professional?► They know the tools, software and all the pieces needed to create a professional website. ► They can get your web site working quickly.► They are there to learn from and help you. ► They can help you setup your site so it works the way you want.► They will setup the important pieces needed for the search engines to list you and for your customers to find you. Isn‘t that what we all want? For new customers to find us?► They can point you the right way on all things from the domain registration, hosting and disk space, and tools needed, options available, what is good and what is bad on your pages, etc.

Without putting

yourself on the

internet, means you

are losing prospects,

losing your market

share, failing to

generate new leads,

and when all your

competitors are up

on the internet,

where will your

business be?

New Websites$395

see add on page 16

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Wow your friends and family with this quick treat!12-14 Servings | Prep: 30 min.

Ingredients• 1 large watermelon• 1 honeydew melon• 1 cantaloupe melon• 1 pint blueberries• 2-3 pints strawberries• 1 pound seedless green grapes• 1 pound seedless red grapes• ½ cup orange juice• juice from 3 real limes• juice from 2 real lemons• ½ cup sugar

InstructionsRemove the flesh of the watermelon, honeydew melon and cantaloupe melon with a melon baller and place in a large bowl.

Wash blueberries under cool running water. Add to the large bowl.

Wash strawberries under cool running water. Remove the stem and slice strawberries in half. Add to the large bowl.

Remove grapes from the vine, wash under cool running water and place in the large bowl. Slicing the grapes in half is optional.

In a separate bowl, combine orange juice, lime juice, lemon juice and sugar. Stir until sugar is completely dissolved. Add to the large bowl of mixed fruit and stir.

Allow fruit to chill a minimum of 30 minutes. Transfer fruit to watermelon basket immediately prior to serving.

Melon Basket

When Should You Hire A Professional To Help?• When you do not know all the web

tools, software, and steps needed.• When you want a professional

look. Maybe memberships, sign in controls, etc.

• When you want your site to do well in the search engines.

One thing to remember is that websites and the money put into them truly follow the saying: “You get what you pay for.“ Of course, this does not mean you have to pay a lot. With the tools available now, the real professional webmasters and internet developers can setup a website much easier than before. AND they can set them up so that you can make the changes you want by signing in and making them yourself. This ends the old complaint that you have a change and have to wait for them to make it.

In order to compete in a local to a global market, you have to be available to it. Having a professionally designed website gives your business an edge, saves time, reduces operating costs and improves your image. You can increase

your sales by being able to complete transactions online, anytime. Whether you are a large corporation, or an individual who simply wants to have a personal space on the internet, your site can serve as an informational tool you can refer your customers or interested parties to.

Want to learn more about creating a website for your business? Visit VIZADO Custom Web Design & Development & Marketing for more tips and to understand more. VIZADO is a web development firm that focuses on creating highly usable and goal oriented websites for small business. We are located in Denham Springs and service the greater Baton Rouge area, with clients throughout Louisiana. We provide businesses with essential Web related services, including: web site design, web site hosting, site promotion and marketing, search engine optimization, pay per click marketing, graphic design, and much more. Offering a wide variety of graphic design services, including logos, brochures, billboard sign design, trade show displays, direct mail pieces, and media solutions.

Don‘t forget to check out our website design portfolio to view an online gallery of our most recent satisfied clients and their websites.

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For more informatin CLICK HERE>

HOW IT WORKS

CAS-MotionView XL Features:• Instantvideoofintrusionwith2-wayvoiceoverGSMmobile

• WirelessMotionViewer(sensor/camera)withtruenightvision

• GSMmobilecommunicatoreliminatesallVoIP,IPorPSTNconnections

• PrivacyassuredaseachMotionViewercameraisonlyactiveduringalarm

• UNPLUGGED-totallywirelessandnoACpowerneeded

• Intergratedproximitycardarming/disarmingforeaseofuse

• Upto20cameras(sirens,reedcontacts,keypadsorotherdevices)

• 4yearsbatterylifeonpanelandotherdevices

Video is recorded and sent upon alarm detection only.

Portable, WirelessVideo Security System

For More Information Call 225-928-7867or visit http://www.certifiedalarms.com/casmotionviewer-wireless-video.html

Fewer False Alarms. Faster Police Response. Greater Situation Awareness.

No More False Alarms

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According to the Internet Crime Complaint Center (IC3), there

has been an increase in the number of hijacked social networking accounts reported to www.ic3.gov.

One of the more popular scams involves online criminals planting malicious software and code onto to victim computers. It starts by someone opening a spam e-mail, sometimes from another hijacked friend’s account. When opened, the spam allows the cyber intruders to steal passwords for any account on the computer, including social networking sites. The thieves then change the user’s passwords and eventually send out distress messages claiming they are in some sort of legal or medical peril and requesting money from their social networking contacts.So far, nearly 3,200 cases of account hijackings have been reported to the IC3 since 2006.

Cyber thieves are also using spam to promote phishing sites, claiming a violation of the terms of service agreement or creating some other issue which needs to be resolved. Other spam entices users to download an application or view a video. Some of these messages appear to be sent from friends, giving the perception of legitimacy. Once the user responds to a phishing site,

downloads an application, or clicks on a video

link, the electronic

Social Networking - I.D. Hijackingdevice they’re using becomes infected. Some applications advertised on social networking sites appear legitimate but install malicious code or rogue anti-virus software. These empty applications can give cyber criminals access to your profile and personal information. These programs will automatically send messages to your contacts, instructing them to download the new application too. Infected users are often unknowingly spreading malware by having links to infected websites posted on their webpage without the user’s knowledge. Since the e-mail or video link appear to be endorsed by a friend, social networking contacts are more likely to click on these links.

Here are a few suggestions to keep in

mind to protect yourself while navigating the

Internet:

• Adjust website privacy settings. Some networking sites have provided useful options to assist in adjusting settings to help protect your identity.

• Be selective when adding friends. Once added, contacts can access any information marked as viewable by all friends.

• Limit access to your profile to only those contacts you trust with your personal information.

• Disable options, such as photo sharing, that you might not regularly use. You can always enable these options later.

• Be careful what you click on. Just because someone posts a link or video to their wall does not mean it is safe.

• Familiarize yourself with the security and privacy settings and learn how to report a compromised account.

• Each social networking site may have different procedures on how to handle a hijacked or infected account; therefore, you may want to reference their help or FAQ page for instructions.

If your account has been hijacked or infected, report it to by visiting www.ic3.gov or www.lookstoogoodtobetrue.com.

The Internet Crime Complaint Center is a partnership between the FBI and National White Collar Crime Center (NW3C).

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