College of Continuing and Professional Education (CCPE)California State University, Long BeachCalifornia State University, Long Beach

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~It Takes a Community: Building an Online Home for Information and Engagement in the Goods Movement Industry~

Marianne Venieris, Executive Director, CITT

Mat Kaplan, Sr. Director, Technology and Development, CCPE

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UPCEA Annual Conference * Toronto, Canada * April 7, 2011

Overview

Who we areThe Community we serve CSULB and goods movementIndustry and community engagementLinkedIn and FacebookMedia demosSome observations

Center for International Trade and Transportation (CITT)College of Continuing and Professional Education (CCPE)

California State University, Long Beach (CSULB)California State University, Long Beach (CSULB)

CSU System: 430,000 students

CSULB: largest and most popular campus

CSULB: consists of 8 Colleges

CCPE: self-support

CITT: unit of CCPE

Ports of Long Beach and Los Angeles The Community we serve

The largest Ports in America, and 5th largest in the world 60% of all west coast trade Port of Long Beach: 2nd busiest container seaport in North America

Moving > $100 billion in trade annually Supports more than 30,000 jobs in LB; 316,000 in Southern California; 1.4 million in US

Generates about $16 billion in annual California trade-related wages

CSULB and Goods Movement

1996: Industry / University Partnership was formed 1997: Global Logistics Specialist Professional (GLS)

designation program Unique industry driven program, taught by 32 industry experts Funding from US DOT for GLS Online, students from all around the world International students Licensing agreement

The GLS program is the foundation of CITT ‘s transportation offerings and activities

Master of Arts in Global Logistics (MAGL) MAGL – Accelerated Program MAGL - Hybrid (2012)

CSULB and Goods Movement

Marine Terminal Operations Professional (MTOP)

Goods Movement /Logistics for Planers (customized for CALTRANS)

Goods Movement/Logistics for Elected Official Seminars for International Delegations

Center for International Trade and Transportation (CITT)

Industry sought collaboration with the University

To provide a neutral forum where all parties in the logistics industry and its community stakeholders can come together to (a) reach consensus on solutions of identified issues, (b) share expertise and resources, and ( c) develop standards and transportation policy

CITT quickly became a catalyst for training, growth and competitiveness.

CITT Mission is to provide a collaborative forum dedicated to the development, distillation and broad dissemination of objective information about the goods movement industry.

Congressionally-designated National University Transportation Center (UTC)

Awarded to a partnership of USC and CSULB Mission: To address transportation problems in large

metropolitan areas through research, education and outreach Funding from USDOT matched by Caltrans Leader among the UTCs - particularly in goods movement METRANS funding enabled outreach and engagement events

that played major role in CITT ‘s success:

Industry and Community Engagements

10 Annual Town Halls 800 – 1100 attendees All sectors of the goods

movement industry, with labor participation at 70%

Live webcast Each featured a documentary

about the year’s hot topic

Industry and Community Engagements (cont.)

Replacing the annual CITT Town Hall meetings:

-800 attendees -Documentary

-Resulted in new webinar series:

Cargo and Jobs: Still Ours to Lose? Friday lunch hour program: May 20, June 3, June 10

Industry and Community Engagements (cont.)

Hosted by Mat Kaplan Explores important issues Companion to Trade and Transportation

Perspective, a monthly column by Tom O’Brien in the Long Beach Business Journal

Podcast for METRANSTransCast

Alumni Engagement Community

Trade Associations: ScholarshipsPSA News letters

Alumni Spotlight To recognized graduates with accomplishments in the industry/community

LinkedIn To post announcements of various events and other news

Facebook To share news among alums

Inside Hatch. Driving out PC Plate

Media Demos

ContainerCast

METRANS TransCast

Point/Counterpoint Documentary Excerpt

Partner PSA: The Harbor Transportation Club

Some Observations

“We never take on a new project unless it offers at least three connections to our existing efforts” --Walt Disney

Internal AdvantagesAdvanced Media Production Center MarCom DivisionBeach TV

Lots of ChallengesCreating truly engaging, compelling online

content and social media Using all forms of outreach to reinforce a

uniform and exciting messageMaking best use of the ever-expanding

outreach and marketing toolkit!iOS/Android Apps?Video Chat?3D? ; )

More Information

www.ccpe.csulb.edu/cittwww.metrans.org

Questions?