Click. Share. Earn.

Travis Steffen | Simon Turner

• Facebook – 1.9 billion users

• Twitter – 600 million users

• Google+ - 300 million users

• LinkedIn – 260 million users

• Instagram 200 million users

• Competing with these brands would be

suicide.

• Augmenting and incentivizing their use

could be powerful if done correctly.

Market Opportunity

• Most brands use “in your face” methods and

begging to spark shares – mainly because a

better option doesn’t exist

• There are currently no clear incentives to share

other than a favorable reaction from your

network

• No current tools exist that help brands

encourage and reward continued, specific viral

behavior

Market Problem

• In order to encourage any desired

behavior, there must be a strong

incentive.

• Injecting an element of competition in

the mix encourages continued use.

• Users currently must check numerous

networks to see sharing activity. But

what if there was one to rule them all

by letting you save time, money and

frustration?

The Solution

What’s UP?

• UP is a gamified feed of all the shares that take place

across all your networks

• Each time you share content, you get points you can cash

in for cool stuff in our store

• The more interaction that share gets, the more points you

earn, and the more exposure the site owner gets

• UP is also a robust set of B2B social tools, and a source for

previously-unharvested social data and analytics on

sharing and rewards behavior

Click

1. Users discover great content on their

favorite sites and blogs

2. They mouse over one of our widgets, click

on the arrow, and sign up with one click

without ever leaving the site

3. From then on, each time a user shares

content from an UP partner, they get points.

4. The partner then gets data on that user’s

viral behavior

For Users

Share

• Whatever users and their friends from all their

linked networks share shows up in their feed.

• Shares from any network can be reshared to

any other network in one click.

• The more a users friends or followers interact

(like, retweet, comment, share, favorite) that

share, the more points they get

For Users (cont.)

Earn

• At any time, users can cash in their points for

cool stuff in our store.

• Store items range from deep discounts and

deals, free swag and merch, and exclusive

experiences you can’t get anywhere else.

• Our system learns what the user likes. The

more they interact with it, the more relevant

the items they see become.

For Users (cont.)

Free Sharing Tools

• Becoming an UP partner is free, and has

significant benefits

• Partners can select from any of our cloud-based

responsive sharing widgets

• The more of a partner’s users sign up, the more

data they get, and the more accurate the

conclusions they draw are

• Users also instantly know the get something

tangible for sharing

PartnerUP

Viral Activity Feed

• As users share links and begin a social

conversation about a partner’s brand,

it appears in the partner’s real time

viral activity

• Partners can track brand-specific

hashtags, can see links shared, how

they’re shared, and points earned

PartnerUP (cont.)

Real time analytics

• As users voluntarily link their networks and

grant UP access to their sharing history

across numerous networks, our analytics

and correlations are significantly more

powerful than all current social data

operators, and show correlations and

patterns that have never been available

before.

PartnerUP (cont.)

Hashtag Tracking

• Partners can indicate which hashtags

they want to promote to their users

• Doing so grants users points for using

that hashtag on their networks, keeping

the brand in the social conversation

• We then can show cross-network

hashtag related trends and correlations

PartnerUP (cont.)

Achievements

• Partners can also incentivize viral patterns

user our Achievements section.

• For example, your local coffee shop could

create an achievement offering a free cup of

coffee for users who use their hashtag 3x in

one week.

• This section acts as a viral loyalty punch card

of sorts.

PartnerUP (cont.)

Rewards

• If partners sell products, they can also submit

their rewards to our store.

• Groupon-like experience creates an engine for

targeted giveaways and promotion.

• UP links with most shopping cart providers for

automated redemption statistics.

• This data translates into even more powerful

correlations and insights for the partner.

PartnerUP (cont.)

• We’re working on a CPC system for in-stream

promoted shares to phase in when we hit

critical mass

• We’re expanding our rewards section before

and during Beta, and moving to a more

localized, Groupon-like model

• Our new “Level UP” system will encourage

ongoing use by amplifying the rate at which

users earn points after certain milestones

Working Additions

Meet the Team

Simon TurnerCo-founder, CEO

Paul HiattRoR Developer, Publisher System

Sergio LopezRoR Developer, User System

Jose UribeJavascript Specialist

Eric MooreCore System Architect

Mahendra LiyaMobile Developer

Travis SteffenFounder, President

Experienced technical founders

…with 5 combined acquisitions

…a scrappy, efficient team

…using lean methodologies

…creating intuitive, scalable tech

…to disrupt a stagnant industry

Competitive Advantages

Users: Free

Partners:

• Sharing Widget: Free

• Data & Analytics: Free

• Rewards: CPA Reward Redemption

After critical mass: CPC Promoted Shares

*All revenue models are contingent on positive A/B test results

Business Model

(mostly)

Partners = Users

• Users sign up through our cloud-based widgets,

never leaving the partner’s site.

• The partner wants this to happen as when a

user signs up, they get more data, and the user

realizes they have an incentive to share.

Beta Strategy

• All Beta users get a free tee shirt

• They are sent their shirt after earning their first

5,000 points (a few weeks of continued use)

Customer Acquisition Strategy

Multi-Angle Attack

• When users share content from a

source that’s NOT an UP partner,

they’re prompted to vote on if they

want points for it.

• At a certain point, we reach out –

allowing us to focus our efforts on

user feedback first

• Also, our plugins for most open API

CMS and shopping cart providers

Partner Acquisition Strategy

Activity Feed:

• Instagram is the king of the content-type

specific stream

• We’ve emulated this experience, using

shares instead of photos

• We’ve also added content filters, the re-

sharing features and clear incentives

In other words – if Instagram were gamified

and was for shares instead of photos, it’d be UP.

Feature Comparison

Sharing:

• AddThis is the market leader

• Both widgets are well-designed, smooth and

responsive.

• Clicking AddThis’s logo impedes content with a popup.

Clicking UP’s logo expands the widget slightly.

• AddThis is pay-to-play. UP is free.

• AddThis’s primary value is for the site owner. UP

provides value for both the partner and the user.

Feature Comparison (cont.)

Rewards:

• Market leaders are Groupon and Zulily

• Both have a similar UX, which we’ve

emulated for the user’s benefit.

• Groupon and Zulily are pay-for-play. UP is

points-based, and those points are free.

• Groupon takes the vendor’s margins away

completely. UP is a more profitable option.

• UP Partners get more data and insights.

Feature Comparison (cont.)

Analytics:

• There are no clear market leaders in social

data and analytics as they all use public-

facing data only.

• A user’s consent is needed to view their

sharing history, which they grant to UP.

• Sprout Social and Hootsuite Analytics have

great ways of displaying the data they

gather, which UP has emulated.

Feature Comparison (cont.)

Exclusive:

Many features are exclusive only to UP,

including:

• The Partner’s Viral Activity Feed

• Hashtag Analytics and Insights

• Viral Achievements Creation

• Correlations between systems –

rewards, hashtags and sharing

behavior

Feature Comparison (cont.)

Acquisition

Our exit strategy has always been an eventual acquisition by

a competitor or complimentary service, such as:

• Social network (Twitter, Facebook, Google)

• Social dashboard (Hootsuite, Klout)

• Daily deals company (Groupon, LivingSocial)

• Sharing tool (AddThis, ShareThis, Po.st)

• Other

Exit Strategy

After self-financing our seed round for $60,000,

we’re currently looking raising a $1m Series A

through a 24 month convertible note.

• Post seed monthly burn = $31.5k

• Monthly burn at scale = $55.5k

• $1 million = 18 months at scale

What We Need

▀ Management – 18%

▀ Engineering Team – 38%

▀ Design Team – 7%

▀ Marketing and Promotion – 29%

▀ Marketing Budget – 5%

▀ Misc Expenses – 3%

Use of Funds

Financial Projections 2014 2015 2016 2017 2018

Revenues $9,750 $100,919 $862,168 $3,668,204 $11,905,754

Expenses $376,700 $720,000 $828,000 $972,330 $1,112,780

Profit -$366,950 -$619,081 $34,168 $2,695,874 $10,792,974

Investment $1,000,000

Balance $633,050 $13,969 $48,137 $2,744,011 $13,536,985

Users 60,000 270,000 1,335,000 3,534,000 7,413,600

Revenue per User ($) 0.16 0.37 0.65 1.04 1.61

Partners 270 1,335 3,534 7,414

Promoting Partners - 14 107 424 1,038

Avg Monthly Partner Spend ($) 43 173 389 708

Driving Metrics:

Users Increase per Month 5,000 20,000 100,000 250,000 500,000

Reward Redemption (%) 0.50 1.00 1.50 1.75 2.00

Reward Commision ($) 5 5 5 5 5

Churn Rate (%) 50 50 40 40 30

Users per Partner - 1,000 1,000 1,000 1,000

Promoting Partners (%) 5 8 12 14

Monthly Promoted Posts per Partner - 5 7 10 15

Promoted Post Impressions (% of Total Users) - 2.00 1.00 0.50 0.25

Average CTR (%) - 1.50 1.50 1.50 1.50

Average CPC ($) - 0.18 0.21 0.24 0.27

Operating Expenses Increase (%) 15 15 15

Our hiring plan is simple: stay lean, strive for total

automation, and reward efficiency.

Management = fully staffed

Engineering Team = fully staffed

Marketing & Promotion = 33% staffed

• Currently 7 employees

• 12 employees by year 2

The Team at Scale

Travis Steffentravis@upshare.co

563.260.1298@TravisSteffen