lace-up first pitch deck
TRANSCRIPT
Buying shoes online is a hassle. There are too many sites and too many prices
$98.50
W/ no tax & shipping
The Problem
$95.39 w/
Tax & No Shipping
$76.32 w/
Tax & No Shipping
Same ShoeDifferent Sites Different Prices
Lace-Up
1
A web platform that saves users time and money. Lace-Up aggregates inventory of different shoe sites, and directs users to the least expensive shoes on the market.
The SolutionLace-Up
2
Search, browse, and filter for shoes
directly through Lace-Up.
Copy and Paste URL of a pair of
shoes you like on a different site and
paste it into Lace-Up's search engine.
Click on shoes you like and you will be
directed to one of our affiliate sites that
sells those shoes for the lowest price.
Functionality
We save people time and money and two ways:
Lace-Up
3
Functionality (cont'd)
Future Functions of Lace-Up:
Price Watch
Notifies when prices of shoes they want
decrease
View growing trends of shoe styles and popular
shoe purchases in different regions of the country.
Heat MapShoe Closet
Tracks previous orders and future wish list items. Connect to other users'
Shoe Closets.
Lace-Up
4
Business Model
We take a 5-15% commission per transaction between user and shoe retailer
Currently Pre-Revenue Athletic shoes can range from $70-$150
$10,000+ projected revenue in the first year
Lace-Up
5
Traction
Below are the current stats for our pre-launch landing page
1,050+ Unique Visitors 380+ successful conversions 37.2% conversion rate
Lace-Up
6
Market
The Target:
Generation Y and upcoming Generation Z (below 35) to maximize traffic and sales.
What we aim to sell:
Trendy Athletic shoes, a popular shoe type in this demographic.
Lace-Up
7
Market (cont’d)
This is a massive market that’s continuing to rise. (20% annual growth, etc.)Online shoe shopping is a $15 billion industry
Lace-Up
8
User Acquisition
We’ll drive positive feedback loops through social integration within the shopping experience, as well as drive visibility through targeted marketing.
Lace-Up
9
Competition
Hard to use
Lace-Up
Unreliable
Reliable
Easy to use
Lace-Up
10
Price Down, Lace-Up
Lace-Up