unit 30 lo3

OCR –

Level 3 Cambridge Introductory Diploma in Media

Unit 30: LO3

UK Media Publishing

Candidate Name: Thomas HibbertCentre Number: 64135Candidate Number: 2063

Contents Page

1. Klashed Proposal – Slide 3 to 52. Production Plan – Slide 63. Location Recce – Slide 7 and 84. Photography Plan – Slide 95. Location Images – Slide 106. Publicising Job Roles – Slide 117. Hand Drawn Drafts – Slide 12 and 138. DPS Inspiration – Slide 149. DPS Interview – Slide 1510. Flat Plan – Slide 1611. Masthead – Slide 1712. Magazine Colours – Slide 1813. Graphic Layout Front Cover – Slide 1914. Front Cover Plans – Slide 2015. Front Cover Analysed – Slide 2116. Feedback on Front Cover – Slide 2217. Changes made to Front Cover – Slide 2318. Front Cover Step by Step – Slide 24 to 2719. Graphic Layout DPS – Slide 2820. DPS Step by Step – Slide 29 to 3121. DPS Analysed – Slide 3222. Feedback and changes made – Slide 3323. Safe working practices – Slide 34 to 3824. Risk Assessment – Slide 3925. Social Media Sites – Slide 4026. Conclusion – Slide 41

Klashed Proposal

Production Plan

Planned Format and Style-Location Recce

Photography Plan

I have chosen to take the images I need for Klashed at this location. I have chosen this location because it is not outside which risks road danger and it is perfect lighting for the images I need to take.

Planned Format and Style-Location Images

Publicising Job Roles

The publisher of my magazine will be Bauer media, because of this I have made an example of what the magazine’s career page could look like on Bauer media group’s website.

I included the colour scheme of the magazine across the whole page including a yellow tint for the picture above the job advertisement. This establishes a brand identity across the whole page up to the masthead used below the previously mentioned image.

Masthead/LogoJob role

Yellow tint on image

Planned Format and Style – Front Cover Draft

Planned Format and Style –DPS Draft

Draft Article Inspiration

Inspiration for my DPS questionsThe style of questions in my DPS are inspired by those of Kerrang!’s DPS. In Kerrang!’s DPS irregular language is used and appears to be casual. This is because rock stars have an “I don’t care” appearance and this rough language conveys that.

I was inspired by Kerrang’s DPS to ask about how old the artist was and if that had affected their career, the Kerrang DPS asks a similar question about their young age.

Draft Article/Interview

InterviewPopular artist ‘Fingoflame’ also known as David Armitage has recently released his album ‘Don’t let the flame go out’. ‘Don’t let the flame go out’ burnt 10 million copies into its fans’ hearts. The 17 year old rock artist has made a name for himself ever since he started recording music and releasing it to his neighbourhood. It wasn’t long until he was discovered through popular media site ‘Youtube’ which he still claims today was his “Guardian angel”. Fingoflame can be found in the Klashed charts with his second album ever made. As a new magazine, Fingoflame has given us the luxury of hosting his first ever interview to be featured in a magazine. The young artist has brought something new to the rock genre and has the full support of some of the biggest rock artists to exist. He is an inspirational character and is here exclusively for you.The editor of Klashed magazine Tom Hibbert had the pleasure of meeting the modern rock artist.TH: Thank you for taking the time to be interviewed today, I can honestly say that we are as nervous as you are so hopefully this first interview for both of us will be one to remember.FF: No problem, I always make time for fans and giving back to the audience as they’re the ones who made me who I am today.TH: So you really appreciate your fans then?FF: Oh yeah, of course! Not enough people in this industry give credit to those who got them to where they are today and I for one am not one of those people.TH: “Not one of those people”. One of the people who discredit their fans, or not someone who got you to where you are now?FF: Both to be honest, my past was always daunting and still hangs over me to this day like one of those cartoon clouds.[Both chuckle]TH: Well I can see that you are just as nice as the rumour has it. Anyway, back to the album. The single you released and is featured on the album called ‘love like a matchstick’. Is it just me or is the album very fire based [chuckles]FF: [Smirks] It is because that’s how I depict love like fire, deadly, heated and has to end.TH: Is this based on past experience?FF: [Doesn’t answer but looks at the floor]TH: Never the less it is a great song and you really must have spent a long and difficult time on the song.FF: [Lifting his head] The difficult part is putting yourself in the song and picturing the lyrics as your life and then singing them as you would feel in that position.TH: That’s a really emotional and powerful method. Well that’s all we time for but thanks for being here with us[Handshake]

Pull QuoteI am going to include a pull quote on the DPS because it will give a preview of the emotional thing that Fingoflame has said. This should persuade the reader to read the DPS inteview to find a reason behind this.

Flat Plan

Magazine Masthead/Logo

Insomnia FontBroken Stick Font

Font

These are all quite ‘edgy’ font styles which are similar to Kerrang!. I have narrowed my font style down to similar ones to Kerrang! because they will battle the competition with Kerrang well. The connotations of Klashed resemble musical sounds as does Kerrang!’s masthead, I chose Klashed

because this way it will keep up with Kerrang!’s competitive audience that will be battling Klashed.

Broken Glass Font

Magazine Fonts/Colours

FontI used the font “insomnia” from www.dafont.com this was copyright free. The font style was free to download and once downloaded I could use this font in Photoshop as I would with a default font, this meant that choosing and using the font style of my choice would be easy and not waste time with methods around the problem of not being able to use it for my masthead.

Colour SchemeI have chosen to use this colour scheme because it reflects different types of rock music.The dark purple is associated with Rock Pop. The purple symbolises brightness and pop and the dark element in the purple always refers to rock which is known for being dark.I have chosen black because it represents pure rock and the yellow colour to show modernised rock.

http://www.dafont.com/

Graphic Layout

Front Cover Plans

My front cover is similar and can be related to Kerrang’s as there are elements that can be found on both magazine

pages.

BarcodeThe barcodes for both magazines are in the same place. They both contain the price, web address and two bars. Headline

The main headline and Kerrang’s main headline are positioned in the middle and

both got mild shadow effects.

Other articlesThe other articles that

are going to be featured in both magazines are

written in a list. I chose to do this on my

magazine because I liked how straight forward it

was to inform the audience of the content before they have started

to read the magazine.

Final Front Cover analysed

MastheadThe final masthead dis on the front cover and positioned in the typical place where they are usually found on other magazines.

BarcodeThe barcode includes code and conventions such as social media link, date of issue, issue number and the price. This has all been repeated (Steve Neale 1980) from my magazine of inspiration kerrang.

Technical ConvergenceBy having a social media promotion on the front page it means that the reader will be able to follow the magazine and the artist on a social network site that they are likely to be on.

Puff PromotionLocated at the footer of my magazine are free posters that are supplied within the magazine for consumers who purchase the issue that they are present in.

Feedback on Front Cover

• 1) Strapline - "The UK’s NO 1 Independent Rock music" - INCOMPLETE - This MUST be exactly in line with the Masthead as well!

• 2) Puff/Promotion - Text is too near the edge of the page - Use the ruler tool more effectively Tom

• 3) Twitter promotion - • • i) Nearer to the main headline• ii) Clearer font style needed - avoid stroke effects etc.• • 4) '6" (Bottom of the page) - white OR magazine Yellow stroke

effect needed - CLEARER• 5) Main Headline - Clearer font style needed - difficult to read...

Changes

Feedback on Pitch6) Barcode features - Too much "dead space" inside the background shape - make things bigger but make sure VERYTHING is lined up correctly and neatly7) Barcode - Social media links for the magazine are MISSING - Key!

The front cover on the left has a barcode with missing conventions and a lot of dead space. As one of my corrections I had to remove the dead space. I did this by making the bar code bigger and made the text and masthead larger to take up more space.

Step by Step creating magazine pages (Front cover)

The first stage in creating my magazine’s front cover was to first form a masthead that displayed my magazine’s name and remained within the colour scheme and font style I defined in my pre production materials.

I create masthead and positioned it in the centre of the page on Photoshop.

Next, I needed a background for the front cover so that it was not just a plain white background which showed no originality at all. I chose a crumpled piece of paper as the background, I chose this because it was crumpled which suggested rough, in formal and edge. This fitted in well with my magazine’s genre and the theme I planned to demonstrate on the page.I positioned the paper on the page to a canvas size of 21x29.7 cm.

The third step for the front cover and for Klashed itself was to acquire a strapline that outlined the reason behind Klashed and what it would stand as in amongst the competition. I chose to use the strapline “The UK’s NO 1 Independent Rock Music”, this not only showed the music that was featured in the magazine but directly outlined what the magazine stood as.I followed magazine convention and positioned the strapline in my colour scheme and directly under the masthead.


The biggest task for the front cover was clearly the artist’s photograph. I use the quick selection tool to highlight the person and I then inversed the selection to select everything but the artist. This enabled me to then remove the background and leave just the artist on the stage. I then copied the image to my front cover file and positioned him underneath the masthead and centred.

Puff promotion is a big thing to have in a magazine as it can be what makes or breaks the motivation level of a consumer. Without having it on the front cover I was risking the vitality of the magazine in my target readership. I decided to add the promotional advertisement at the bottom of the page in the style of a photo strip that would show the posters that were free with the magazine.

I added the articles to the left hand side of the page to fill the dead space that was left between the artist’s guitar and the masthead.


To make sure that my audience knew about the promotional goods that were available at their purchase of the magazine I added a prizes sticker at the top. This ensured the awareness of the consumers for the poster prizes.

The next thing to add was the barcode. This contained all the conventions required to make Klashed valid and to ensure the conventions were covered for the consumers and customers.

At this point the front cover was nearly finished and I needed to add a headline that would draw the reader in.


‘Fingoflame’ was not the only artist covered in Klashed, the readers needed to be able to know this from just the front cover, I added a banner at the top of the page that would display all the artists in the magazine.

The readership also needed to have a social media relationship with the artist to increase the vitality. I advertised the social media profile that could be followed by fans of the main artist in the issue.

Graphic Layout

DPS Step by Step

I started my DPS with the black background and the masthead. I did this to establish brand identity and to keep to the colour scheme with a black background as planed in my pre production.

Next, I added the footers for each page which would contain the page number and the web address for Klashed’s website. By including the web address it would help technical convergence with the magazine.

Next I added the pull quote from the interview. This is key because the pull quote entices the reader to read the whole interview in hope that it is as gripping and entertaining as the preview of it in the pull quote.

Next I added the drop capital that would start my magazine’s DPS article and interview. The drop capital is important to have on the DPS because it grabs the reader’s attention because they add personality and strength to the article.

I added a picture of the artist’s guitar to the DPS to add personalisation to the artist’s image.

After adding the image of the guitar I then decided to add the image of the artist. At this point the DPS had all of its images on it and was ready for the article.

DPS Step by Step

I added a watch the full interview promotion, this drew more attention to the

Klashed website which furthers the magazine’s publicity.

I added an ‘exclusive’ promotion for the interview at the top to

serve as a USP. The interview and draft article were in the magazine

and the DPS was complete.

DPS Step by Step

DPS

Artist PhotoThe artist’s photo shows the emotion on his faces which

draws the reader in to try and find out why they are

posing in a traumatic sense.

Drop CapitalThe drop capital is in the main focused colour in the magazine’s colour scheme, this shows consistency which gives the magazine an overall professional appearance for a rock magazine.

Pull QuoteThe pull quote for the Klashed DPS is meant to attract

the readers attention and encourage them to feel empathy for the artist.

Changes

1) Guitar - Better selection needed - VERY rough around the edges.....

Feedback on DPS

11) Include the word "Exclusive" below the KLASHED logo at the top of the page - fill some space

Differentiated Q's and A's - INCONSISTENT

The magazine page on the left is very basic and had a lot of dead space. To fill this dead space I added an image of a guitar but the selection was not correct so as feedback I correct the selection.

The questions were not all differentiated so I had to make it clear what were the questions and the answers.

Safe working practices - Colour

Eye Dropper ToolThis is evidence of me using the eye dropper tool, I used the eye dropper tool to establish a brand identity throughout the DPS.

I added the colour that I collected with the eye dropper to my swatches to make sure I didn’t compromise the brand identity.

Safe working practices – Pen Tool

This is evidence of me using the pen tool to ensure that the text would wrap around the drop capital perfectly and give a professional finish to the way the article was being presented.

For accuracy purposes I used the ruler tool (cmd R and to hide it once finished I used cmd H) so that I could make the DPS look neater and more accurate.

Pen Tool

Safe working practices – Quick Selection

This is evidence of me using the quick selection tool. I used the quick selection tool to remove the background from the image of the artist so that I could then place the artist on the front cover of my magazine. I did this by selecting the artist and inverting it to remove the whole background as a pose to individually selecting parts of the image.

Quick Selection Tool

Safe working practices – Layers

When creating my magazine pages naming the layer sis key. By naming the layers it means that I can use time effectively in knowing which image or text is on which layer so I do not waste time going through all the layers to find one aspect of the page.

Linking particular layers is important because I will be able to move whole aspects of the magazine page together as a pose to one layer at a time, for example I needed 6 images of fan art to advertise as puff promotion and was trying to create a photo strip layout with them, I linked the layers to ensure that they would all move together so there was a consistent placing for the photo strip.

Grouping layers is also an important thing to do when creating my magazine because this helps organise the page meaning that you know where each layer is and what each folder contains in terms of parts of the magazine page being created.

Safe Working Practices - Swatches

There are 3 main colours in my colour scheme, a gold shade of yellow, black and white. The only colour I needed to add to swatches was the yellow, I named it ‘KLASHED Colour Scheme 1’. To add it to swatches I needed to use the eye dropper tool to sample the colour so that I could then add it to swatches.

The advantage to doing this is that it will make sure I use the same colour every time to establish a brand identity.

Risk Assessment

Quick Selection ToolI used the quick selectiontool to highlight the artistand to then remove all of the background so that Icould place the artist on the front cover without any unnecessarycontent.

Shape ToolI used the shape tool to create boxes in which the other headlines and articles would be.Type ToolThis tool in particular was important in creating the pages for Klashed as a lot of text was needed on the front cover, including the masthead.

Eraser ToolThis was used to straighten out mistakes made if there were issues with other tools.

Eye dropper toolI used this tool to keep a consistent colour scheme which would establish a brand identity

Social Media SiteI have created a Klashed magazine page on both Twitter and Facebook, this is important because more than one billion people are active on facebook and Twitter have 307 million people using twitter each month. This is a large population of potential customers and to create a page on Twitter and Facebook means that those people will have a high chance of seeign the Klashed page.

Conclusion

This learning outcome focused on producing materials needed in order to get Klashed in production. I created a production plan that included jobs and duties with deadlines for each day of the magazine’s creation. This would help keep the Klashed team organised and on track to finalising and finishing the magazine’s first issue.

I also had to put together a plan of where the images were going to be taken and how. This contained information such as where they would be taken and the equipment needed to take these said images. This ensured that all time was spent efficiently without wasting time on gathering sources and equipment without an idea of what to look for.

The main part of a magazine is financing it which is not always easy. In the budgeting section I needed to outline concisely what would need funding and how much. This included everything from office space to equipment. The advantage to predicting and estimating these costs is that it gives us a rough idea of the profit/loss of the magazine.

I also included in this LO hand drawn drafts, step by steps and the planning of Klashed’s logo.

unit 30 lo3

Education