uninor will have to punch way above its weight to stay in the fight

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Uninor will have to punch way above its weight to stay in the fight

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Uninor will have to punch way above its weight to stay in the fightVia The Economic Times | Jun 17, 2015Telecom operator Uninor faces challenges because it is a small player in an intensely competitive market, with just 2G spectrum in a country which is on the cusp of a data revolution, according to Sigve Brekke, who has been named chief executive of the Gurgaon-based firm's Norwegian parent Telenor Group. "There are new challenges on the horizon: We are still a smaller player in a competitive, rapidly digitising Indian market. Despite only running network on 2G, we have made a commitment - to bring Internet for all. We have to fight way above our weight class," Brekke, Telenor's Asia head and a former India CEO, wrote in an article for ET. Uninor operates in six of India's 22 telecom service areas, serves 46 million subscribers using 2G technology and has plans to connect 50 percent of its customers to the internet by the end of 2017. It, however, needs to make a decisive move on data growth in India, given that it doesn't have 3G spectrum and 4G is still some way from wide-scale adoption.