understanding your market with new demographic insights (webinar)
DESCRIPTION
Demographic Insights from Brandwatch allows you to find out more about the online authors talking about your brand, including their gender, profession, interests and location. Find out more here: http://bit.ly/1jAsX14TRANSCRIPT
Understanding your community: Getting to know the people behind the buzz
Jasmine JaumeProduct Marketing Manager
[email protected]@tales_of_cake
Nate WaltonData Scientist
[email protected]@molten_tofu
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• Understanding your audience
• Why are demographics useful
• What can demographics tell you
• Live demo
• Q&A
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• Ask questions in the session chat
• Tweet about our discussion:
A copy of this presentation and a recording of this webinar will be made available after the webinar
Don’t be shy/ We’d love your participation
@brandwatch #brandwatchtips
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What is a community?
Why are demographics
useful?
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What can demographics
tell you?
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New or unexpected audiences
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The interests and professions of your audience
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Which content is resonating
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Topics of conversation in different segments
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Gender
Individual orOrganisation?
ProfessionInterestsLocation
Some live examples
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Q&A
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