Scup + GoodData: Drawing insights from social media

DRAWING INSIGHTS FROM SOCIAL MEDIA

Chris Marchak, Scup christopher@scup.com @scupsocial

Cody Crnkovich, GoodData cody.crnkovich@gooddata.com @gooddata

AGENDA

1. Scup: Drawing insights from social media 2. Demo 3. GoodData Platform 4. Q&A

SCUP BACKGROUND

Brazil’s leading social media monitoring and management platform International Presence - HQ in Sao Paulo - New York office - Distribution Partnership in Europe Aims to make front line social media professionals more efficient

APPLICATIONS

Monitoring and Analytics

Social Customer Service

Social Marketing Campaigns

competitors market

crisis identification opinion

insights

customer service

CRM crisis

management

promotion

posting

campaigns

engagement

SCUP BACKGROUND

left lost

relevant data

noise

operational routines

and classification

of data

for

More time

strategic analysis of data

on

Less

time

More

and less

Efficiency

Accuracy

SOME OF OUR CUSTOMERS

Brands Agencies

THE CASE FOR SOCIAL DATA

DETECT OPPORTUNITIES IDENTIFY PROBLEMS

New Needs and Demands

Market Research

Brand health diagnosis

Process improvement

Competitive Benchmarking

Feedback

TURNING RAW DATA INTO INSIGHTS

Setup Key Words

Refine and Test

Key Words Classify Analyze

THE PROBLEM

Social Media

CRM

Customer

Service

BI

ERP

HR

Marketing

THE SOLUTION

API

INFRASTRUCTURE

Social Media

CRM

Customer

Service

BI

ERP

HR

Marketing

Cody Crnkovich

VP, Channels and Alliances

cody@gooddata.com

BI in the Cloud

INTEGRATED end to end architecture

Purpose built for the CLOUD

Technology AGNOSTIC

CONNECTS to any data source

Deep PRESENTATION layer

…and EVOLVING every week …and EVOLVING every week

...and EVOLVING every week

To help organizations….

analyze their own data embed analytics into their solutions

Reporting & BI has

always been a

VALUE CHAIN

Multiple PRODUCTS

Multiple DEVELOPMENT CYCLES

High IMPLEMENTATION COSTS

High SUPPORT COSTS

Dedicated HARDWARE

Dedicated IT RESOURCES

WHY?

Data Warehouse

Report

ETL

Datamart Datamart

Cube Cube Cube

Dashboard XLS

Old way…

DEVELOPS & MANAGES the whole stack

• Leveraging the CLOUD for scalability

• CONNECTING to any data source

• Unmatched USER EXPERIENCE

• ACCESSABLE from any device

We Manage the Full Stack

…freeing Partners to focus on core competencies

Infrastructure Platform Services Operations

Network

Distributed File System

Distributed Storage

Workflow Engine

Data Warehouses

Event Stores

Data Marts

App & Web Servers

Load Balancers

Security

Sharing

Integration

Customization

Metadata Layer

Web Services / APIs

Modeling Framework

Reports & Dashboards

Notifications

Authentication

Resource Scaling

Availability

Connectivity

Monitoring

Patch Mgmt

Upgrades

Backup

NOC

• TIME TO VALUE in weeks not months

• Maximum USER ADOPTION

• Rapid INNOVATION

• Unlimited SCALABILITY

• MONETIZE your big data

Q&A

Cody Crnkovich GoodData cody@gooddata.com @gooddata

Chris Marchak Scup christopher@scup.com @scupsocial