Understanding the Social Media Universe 1

Understanding the Social Media Universe 2

Table of Contents

What is the Social Media Universe? ............................................................................................... 3

The Social Media Universe in Visuals .............................................................................................. 4

The Conversation Prism .................................................................................................................... 5

2015 Social Media Map ................................................................................................................ 6

Marketing Technology Landscape ............................................................................................. 7

Email Marketing .............................................................................................................................. 8

Mobile LUMAscape ........................................................................................................................ 9

Social Media Management ....................................................................................................... 10

Connected Devices to the Internet .......................................................................................... 11

Data Never Sleeps 3.0 ................................................................................................................. 12

Content Marketing ....................................................................................................................... 13

Start Where You Are With What You Have ................................................................................. 14

Ultimate Lists of Tools ...................................................................................................................... 14

Additional Useful Resources .......................................................................................................... 16

Understanding the Social Media Universe 3

What is the Social Media Universe?

Social Media is “NOT One

Size Fits All” – It is unique to

the individual and / or the

business. Make it fit you!

Understanding the Social Media Universe 4

The Social Media Universe in Visuals

A live look - http://www.internetlivestats.com/

The Conversation Prism - https://conversationprism.com/

2015 Social Media Map - http://www.ovrdrv.com/wp-content/uploads/knowledge/Social-Media-Map.pdf

Marketing Technology Landscape - http://cdn.chiefmartec.com/wp-

content/uploads/2015/01/marketing_technology_jan2015.png

Email Marketing - http://www.emailvendorselection.com/email-marketingscape-landscape/

Mobile LUMAscape - http://www.lumapartners.com/lumascapes/mobile-lumascape/

Social Media Management - http://petertrapasso.com/top-social-media-management-company-list-

infographic/

Connected Devices to the Internet - https://www.ncta.com/platform/industry-news/infographic-the-growth-of-

the-internet-of-things/

Data Never Sleeps 3.0 - https://www.domo.com/blog/2015/08/data-never-sleeps-3-0/

Content Marketing - http://www.curata.com/blog/content-marketing-tools-ultimate-list/

Understanding the Social Media Universe 5

The Conversation Prism

Understanding the Social Media Universe 6

2015 Social Media Map

Understanding the Social Media Universe 7

Marketing Technology Landscape

Understanding the Social Media Universe 8

Email Marketing

Understanding the Social Media Universe 9

Mobile LUMAscape

Understanding the Social Media Universe 10

Social Media Management

Understanding the Social Media Universe 11

Connected Devices to the Internet

Understanding the Social Media Universe 12

Data Never Sleeps 3.0

Understanding the Social Media Universe 13

Content Marketing

Understanding the Social Media Universe 14

Start Where You Are With What You Have

1. Identify your purpose for using Social Media (Brand Awareness, Lead Generation, Customer Retention)

2. Identify your current assets (Web site, social media platforms, tools, resources)

3. Develop a Social Media Strategy

a. Perform an Audit

b. Create and Align Your Goals

c. Identify Your Audience

d. Select Your Platform

e. Listen to Your Audience

f. Engage Your Audience

g. Measure Your Social Media

4. Create a Content Calendar

5. Utilize Tools or Outsourcing to be more efficient and effective

Ultimate Lists of Tools

Ultimate List of Over 500 Social Media Tools - http://blog.jobsinsocialmedia.com/2015/12/11/social-media-tools/

The Ultimate List of Social Media Tools and Apps - http://www.thecyberadvocate.com/2015/02/20/social-media-

tools-list/

Ultimate list of best social media management tools - http://www.thatsjournal.com/social-media/ultimate-list-of-

best-social-media-management-tools

44 Social Media Tools Recommended by the Pros - http://www.socialmediaexaminer.com/44-social-media-

tools-recommended-pros/

Understanding the Social Media Universe 15

The Ultimate List: The 61 Best Social Media Tools for Small Business - https://www.linkedin.com/pulse/ultimate-list-

61-best-social-media-tools-small-george-oliveira

The Complete List of Marketing Tools of 2015 - http://www.infolinks.com/blog/tools/complete-list-marketing-tools-

2015/

44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More -

http://www.jonloomer.com/2015/10/30/marketing-tools/

15 Top Facebook Tools for Marketers - http://kimgarst.com/15-top-facebook-tools-marketers

5 Tools to Grow Your Presence on Google Plus - http://www.razorsocial.com/5-tools-to-grow-your-presence-on-

google-plus/

Instagram Tools - http://www.hongkiat.com/blog/instagram-tools-mobile-apps/

17 tools to make LinkedIn work for you - http://thenextweb.com/insider/2015/10/23/17-tools-to-make-linkedin-

work-for-you/#gref

10 LinkedIn Tools for Your Small Business - https://www.bluehost.com/blog/small-business/10-linkedin-tools-for-

your-small-business-5677/

Pinterest Tools - https://blog.bufferapp.com/pinterest-tools

Twitter Tools - http://twittertoolsbook.com/ultimate-list/

Big List of Twitter Tools - http://www.slideshare.net/Bufferapp/91-free-twitter-tools-and-apps-to-fit-any-need

40+ Local SEO Tools- The Complete List - http://clockedge.com/local-seo-tools/

The Ultimate List of Product Hunt Collections for Marketers - https://blog.bufferapp.com/product-hunt-collections

The Ultimate List of Content Curation Tools and Platforms - http://www.youbrandinc.com/ultimate-lists/ultimate-

list-content-curation-tools-platform/

Understanding the Social Media Universe 16

Additional Useful Resources

Gartner Digital Marketing Transit Map - https://www.gartner.com/technology/research/digital-marketing/transit-

map.jsp

LUMAscapes - http://www.lumapartners.com/resource-center/lumascapes-2/

Overdrive Search Marketing Map - http://www.ovrdrv.com/wp-content/uploads/knowledge/Search-Marketing-

Map.pdf

Social media management strategy in 30 minutes a day [INFOGRAPHIC] - http://petertrapasso.com/social-

media-management-strategy-30-minutes-day-infographic/

Social media content strategy: How to create your posts [INFOGRAPHIC] - http://petertrapasso.com/social-

media-content-strategy-create-posts-infographic/

Online reputation management: The ultimate guide [INFOGRAPHIC] - http://petertrapasso.com/online-

reputation-management-ultimate-guide-infographic/

Digital Commerce [110+ Vendors] - http://www.slideshare.net/cttucker/commerce-and-the-digital-marketing-

landscape

Content Writing Services: The Ultimate List - http://www.curata.com/blog/content-writing-services-the-ultimate-

list/

The Ultimate List of Facebook Post Ideas for Small Business Owners -

https://www.truconversion.com/blog/traffic/the-ultimate-list-of-facebook-post-ideas-for-small-business-owners/

Social Media Definitions: The Ultimate Glossary of Terms You Should Know -

http://blog.hubspot.com/blog/tabid/6307/bid/6126/The-Ultimate-Glossary-120-Social-Media-Marketing-Terms-

Explained.aspx