display lumascape
Post on 17-Oct-2014
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DESCRIPTION
The latest LUMA Display Ad Tech Landscape is a living document. While it is impossible to categorize companies across an industry into discrete categories, this is at least an attempt to organize the landscape. If you have constructive suggestions, please email them to me at [email protected].TRANSCRIPT
© LUMA Partners LLC 2014
Performance
Video / Rich Media
Targeted Networks / AMPs
Horizontal
Vertical / Custom
Mobile
Exchanges DSPs
Publisher Tools
Data Suppliers
Ad Servers
DMPs and Data Aggregators
Measurement and Analytics
Creative Optimization
Agency Trading Desks
Ad Networks
Media Planning and Attribution
Verification / Privacy
Ad Servers
Retargeting
Media Mgmt Systems and Operations
Sharing Data / Social Tools
SSPs
DISPLAY LUMAscape
MARKETER
PUBLISHER
CONSUMER
i
Tag Mgmt
Agencies
Denotes acquired company Denotes shuttered company