understanding social media for wboc

© 2010 Site-Seeker, Inc. www.site-seeker.com

Understanding Social Media

Kathy Hokunson Regional Sales Manager, Site-Seeker, Inc. \\


•  Founded in 2003

•  Corporate Office in New Hartford NY • Satellite offices in Bloomfield CT & Boston MA

•  Employee 15 in CNY, CT & MA

•  Full Service Internet Marketing Agency • Search Engine Optimization Services • Pay-Per-Click Management Services • Social Media Implementation and Mgmt • Web Design, Development, Applications & Testing •  Analytics

Who are we?


Bluff forges a better way to market online By: Traci Gregory 12/12/08 10:13 AM NEW HARTFORD - Internet marketing is about more than adding a few keywords to a Web site to make it pop up in a Google search, according to Brian Bluff, president and CEO of Site-Seeker, Inc. . . .

New Hartford, NY (December, 2008) The Fast Track 50 is a list compiled annually to recognize Central New York’s 50 fastest growing companies. This is Site-Seeker, Inc.’s second year in the top five of this list. For 2007 the company was bestowed the honor of second place, solidifying its role as a model for success in Central New York business.

New Hartford, NY (November, 2008) Site-Seeker, Inc., provider of internet marketing and search engine marketing solutions, has been named one of Central New York’s Economic Champions for 2008, by the Syracuse Chamber of Commerce.

Fast Track 50 of CNY


The premise of social media marke1ng

and PR is engaging the consumer in

conversa1on in a way that provides

mutual benefit.

From: Marke+ng Sherpa 2009 Social Media and PR Benchmark Guide


Why is Social Media Important?


13 hours : The amount of video uploaded to YouTube every minute

412.3 years: The amount of +me it would take to watch every video on YouTube

100,000,000: The amount YouTube videos watched every day

1382%: The monthly growth rate of twiFer users January – February 2009

3,000,000: The average number of tweets on twiFer.com every day

5,000,000,000: The number of mins. spent on facebook every day


Social Media is: 1.  Public Rela?ons 2.  Customer Service

3.  Loyalty Building 4.  Collabora?on

5.  Networking 6.  Customer Acquisi?on


Ultimately it is ALL about gaining . . .

AUTHORITY LEADERSHIP

TRUST


Establishing Credibility with Social Media

Become the Expert

Create Accounts (Name Claim)

Grow Networks

Create Content

Distribute Content

Participate in Discussion

Lead Discussion


How to Distribute Your Blog Email Campaign

Twitter

Facebook

Other Blogs

Social Bookmarking Sites

LinkedIn

Other (links)…

Blog Posts


Social Media Sites


Top Insights:

1) The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report

2) The 55+ demo is not far behind with a 194.3% growth rate

3) The 25-34 year population on Facebook is doubling every 6 months

4) There are more females (55.7%) than males (42.2%) on Facebook – 2.2% are of unknown gender.

5) The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago.


Who uses Linkedin & Why?

• Business professionals • LinkedIn promotes:

• business intelligence • business development • creation of business relationships • conversation


Your Linkedin Profile

• Create your account • Build your online profile ‐ Completely

• Summarize your exper+se

• Build your community

• Request Recommenda+ons

• Give Recommenda+ons

• Integrate blog • Upload presenta+ons • Join and engage in relevant groups


Promo1ng Linkedin • Let people know and promote your profile

Kathy Hokunson Sales Manager Site-Seeker, Inc. \\ Phone: (860) 844-0560 Cell: (860) 982-8636 Fax: (860) 844-8161 www.site-seeker.com Read my blog: www.site-seeker.com/kathysblog follow me on: Linkedin and Twitter @katiehoke


Twi$er is a free social networking and

micro‐blogging service that enables its users to send and read

other users' updates known as tweets. Tweets are text‐based

posts of up to 140 characters, displayed on the user's profile page

and delivered to other users who have subscribed to them

(known as followers).

From: Wikipedia


2

„What‘s the latest news (about that company)?“

•  PR / Corporate communications

• Demonstrate expertise by sharing knowledge

Business Uses

Informational

4

„Fresh bread just out of oven now“

Automatic

• Data Push and Automated Interaction with Customers / Customer Systems

Business Uses

3

„What are you missing?“

Promotional

Business Uses

•  Channel for new form of promotion

• Organise / Promote Events

1

„What has your attention?“�

(„What are you doing?“)

• Monitoring & Customer Service

•  Market research

•  Emotional bond�B2C, B2E, E2E

Business Uses

Personal

Types of Twitter Communication


We asked a question . . . .

We got an answer . . .


We wanted people to know . . .

And it worked !

TRAFFIC: 195 Clicks


Twitter Resources & Tools

www.tweetdeck.com

www.hootsuite.com

www.seismic.com

http://twitter.grader.com/

www.hashtags.org

www.wefollow.com

http://business.twitter.com/twitter101

bit.ly


Understanding Social Media Kathy Hokunson Regional Sales Manager, Site-Seeker, Inc. \\ [email protected]

Thank You!

understanding social media for wboc

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