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UnderstandingMediaquotes

Mixed by Maarten CannaertsImages: www.sxc.hu“Understanding Media” was written by Marshall McLuhan in 1964

After three thousand years of explosion, by means of fragmentary and mechanical technologies,

the Western world is imploding.

We approach the final phase of the extensions

of man -

the technological simulation of

consciousness…

… the creative process of knowing will be collectively extended to the

whole of human society

The globe is no more than a village

It is sometimes a bit of a shock to be reminded that

the medium is the message

It was the machine, not what we did with the machine, that was its meaning or message

HELLO WORLD

The ‘message’ of any technology is the change of scale or pace or pattern that it introduces

in human affairs.

When IBM discovered that it was not in the business of making business machines,

but that it was in the

business of processing information,

then it began to navigate with clear vision.

Under electric technology, the entire business of man

becomes learning and knowing.

All forms of wealth result

from the movement of information

In the country of the blind, the one-eyed man is not king. He is taken to be a hallucinated lunatic.

http://www.sxc.hu/photo/1183862

Man in the electric age has returned psychically and socially to the nomad state.

Now, however, it is called information gathering and data processing.

In education, the conventional division of the curriculum into subjects is outdated.

Any subject taken in depth at once relates to other subjects.

Continued in their present patterns of fragmented unrelation, our school curricula will insure a citizenry unable to understand the cybernated world in which we live.