mar - understanding social media
TRANSCRIPT
Linda DavisFacebook: LindaCDavis
Twitter: @LindaDavis
Understanding Social Media
www.SlideShare.com/LindaDavis
The Rules:
• Some of what I say today is my opinion. You can probably do it bigger, better, or different.
• It is more about good content than
it is about technology.
• Anything I say today could be outdated tomorrow.
• Social media is a conversation.
• I am here.
My Tools:
Desk Top ComputeriPad
iPhoneScan Snap
Epson Workforce Printer
EvernoteDropbox
Paperport
Why engage in
social media?
2011 NAR Technology Survey
If not, why not?
“A primary benefit of social media is the ability to reach out to consumers, even when they are NOT ready to contact you.”
P.S. Millennials are using social networking to make big picture decisions.
How much time does social media take?
Social Media is not Free.
It costs time.
Plan for 30 minutes a day to start.Then 10-15 minutes a day.
Blogging will add more time to your social media plan.
Danger Danger Danger Danger Danger Danger Danger Danger Danger
YOU CAN’T DO IT ALL!!!
Who is your audience?
Create Lists on Facebook
Where to engage?
SOCIAL NETWORK TOOL KIT
June 15, 2011
“I like donuts.”
May 1, 2011
“I’m eating a donut!”
November 12, 2011
“Here I am eating a donut.”
YouTube
August 23, 2011
FourSquare
“This is where I find donuts.”
“My skills includeeating donuts.”
February 14, 2012
Are you there to meet them?
Where are your potential clients?
From Hub Spot:
Do I need a Facebook Page?
A Facebook Profile must only be used to represent an individual.
Facebook Site Governance: Statement of Rights and Responsibilities (updated 8/11/09)
Section 4, Point 2
“You will not use your personal profile for your own commercial gain.“
Nancy Minor on Facebook
Create a Page
Naming your Facebook Page is one of the most important steps.
Ledyard Real Estate News
Ledyard CT
Resources
Resourceswww.InsideFacebook.com(The Facebook Marketing Bible)
www.AllFacebook.com(Facebook Privacy Guide)
www.Mashable.com
What do I talk about?
Annoying Things
$old another hou$e how do we spell closing? Let me $ee if I po$$ibly can remember.......Hmmmm OH yeah it'$ coming back to me now. It'$ called: ************** M O N E Y ************** that green $tuff
Don’t Be Stupid!
We showed property to husband and wife physicians who said they were not working with any other agents -BS! Fortunately their agent called because they want to make an offer on the house we showed them and she is an honest ethical agent.
We asked for a referral commission even though we are procuring cause AND she knows it - they lied to us, but had to come clean to her - so now that we know they are not very ethical people professionally would we want them to be our doctors? Would you?
UGH!!!
One of my goals as an agent is to become a valuable resource.
Become a Resource
Real Estate?
Have Fun!
Should I Create a Group on
Facebook?
Create a Group and Become a Hero
How Social do I Need to be?
Twitter – A MicroBlog
What Are You Doing?
Twitter - You answer the question “what are you doing?” and you are sharing that status with the group of people who have chosen to follow you. At the same time, you are following the status updates of the people you’ve chosen to follow.
How . . . TWEET
REPLY
RETWEET “RT”
How . . . DIRECT MESSAGE “DM”
HASHTAG
http://twitpic.com/135xa
To help “get” TWITTER
Start Listening
By Following&
By Searching
search.twitter.comnearbytweets.com
Use Desktop ApplicationsLike HootSuite
Consider “Answer Sites”
Do I need to Blog?
Blogging
A blog can open doors and provide amazing opportunities.
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Why Blog?
YEO?“You Engaging
Others”
Focus first and foremost on
providing value to the reader. Instead of being a “writer,”
think about being an “educator.”
55 Comments
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Become A Source for Media
Island’s End Golf Course
Long Island 2007
Other Reasons to Blog?
Steps to take before blogging
1. Read and learn from other bloggers
2. Define your audience
3. Decide on a blog platform
www.TheMortgageReports.com
www.KCMBlog.com
Saint Paul Real Estate Blog
Life in Bonita Springs
The Phoenix Real Estate Guy
Steps to take before blogging
1. Read and learn from other bloggers. (Try commenting)
2. Decide on a blog platform.
3. Define your audience.
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If you can use word . . .
REAL ESTATE SPECIFIC
Trulia Voices
Realtor.com
Active Rain $
NOT INDUSTRY SPECIFIC
Blogger
Wordpress (.org or .com)
Typepad
Posterous and Tumblr
Patch?
Blogging Platforms
http://lindadavis.posterous.com/
You can post photos, text, files, and video from your computer, Ipad, or smart phone.
If you can use email, you can blog. Really.
Posterous Facebook
Posterous Twitter Stream
Posterous Flickr
Steps to take before blogging
1. Read and learn from other bloggers.
2. Decide on a blog platform.
3. Define your audience.
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HyperLocal Blog
Creating a Blogging Plan
Blog a minimum of once a week
Plan regular features
Have a “blog ideas” notebook
Add photos & video for interest
Carry a camera everywhere
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What to blog about?
• Photo Friday• Mortgage Update• Local Market Updates• New Businesses• Properties/Subdivisions• Weekend Updates• In the News?
Why Video?
10% What you
read
20%What you hear
30%What you see
50%What you see and hear
Why Video?
You will need a video camera
And some tools…
Create a You Tube Channel
FranklyRealty
Ways to use video?
Instructional Videos
Using video to provide neighborhood information
Neighborhood/Community Videos
Show the neighbors
Show the history . . .
Show the lifestyle!
Just one more thing….
It’s all about finding you on line. When people Google you or your community,
what do they find?
Linda Davis Real Estate
